Customer education
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Customer education
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Training sau Fitness? Învăţare sau Antrenament?

Training sau Fitness? Învăţare sau Antrenament? | Customer education | Scoop.it
Ne-am obişnuit atât de mult ca denumirea Training să desemneze o acţiune sau un proces de educare, instruire sau dezvoltare a angajaţilor dintr-o organizaţie încât nu ne mai gândim la celălalt sens
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Why Online Video Is Vital For Your 2013 Content Marketing Objectives

Why Online Video Is Vital For Your 2013 Content Marketing Objectives | Customer education | Scoop.it
If you feel online video is just another over hyped, passing fad, think again. In fact, online video is gaining strength as a source for content marketing. Take a peek at some pertinent data from the B2B Demand Generation Benchmark Survey for 2012...
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Marketingul educaţional – noua strategie de loializare a clienţilor

Marketingul educaţional – noua strategie de loializare a clienţilor | Customer education | Scoop.it
Creşterea sau recâştigarea încrederii clienţilor a devenit în ultimii ani, pe fondul efectelor crizei economice, o preocupare constantă e executivilor companiilor din România, precum şi din lume.
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Marketers Need to Think More Like Publishers

Marketers Need to Think More Like Publishers | Customer education | Scoop.it
Exciting content beats advertising gimmicks.
Cosmina Coman's insight:

Customer education could be a key to this approach!

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Companies and the Customers Who Hate Them

Companies and the Customers Who Hate Them | Customer education | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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Customer Loyalty Declining | Social Media Today

Customer Loyalty Declining | Social Media Today | Customer education | Scoop.it
Customer loyalty is declining and we’re not going to solve it through marketing. The solution lies on a deeper level.
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What Makes Companies Embrace Sustainability?

What Makes Companies Embrace Sustainability? | Customer education | Scoop.it
Customer preferences tend to be the most common reason for making sustainability-related changes to the business model—but not in every industry or region.
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20 B2B Marketing Blogs You Need To Read

20 B2B Marketing Blogs You Need To Read | Customer education | Scoop.it
Are you in B2B? Then you need to follow these 22 Best B2B Marketing Blogs - a list compiled from reader and social media feedback...
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Gamification: The Crowd Sourcing Innovation to Engage Customers

Gamification: The Crowd Sourcing Innovation to Engage Customers | Customer education | Scoop.it
The most well known examples of gamification can be seen in Foursquare and Nike+ although the application has now extended way beyond the big brands and is being adopted in a variety of forms.
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Rethinking the Role of Customer Education: Enhancing Customers' Product-Related Expertise, Trust, and Loyalty

In their recent MIT Sloan Management Review article “Customer Education Increases Trust”, Andreas B. Eisingerich and Simon J. Bell underscore the potential for firms to create value by enhancing customers’ service-related knowledge (Eisingerich and Bell 2008).

Why would a firm want to share critical knowledge about services processes with their customers? Does it make sense to open the black box of service production to customers? Eisingerich and Bell highlight the benefits of doing just that, namely enhanced customer trust, loyalty, and cooperation.

The current financial crisis has created a crisis of mistrust. The trust that customers have in service organizations is a key concern for marketers and customer relationship managers. Customer education has a strong effect on customer trust (Garbarino and Johnson 1999). In addition to helping customers use critical information, investments in customer education 1) improve the perceived credibility of the business; 2) signal a business’ sincerity; and 3) address customers’ need for control. As a result, customers are willing to collaborate more and reward business with their loyalty (Bell and Eisingerich 2007; Eisingerich and Bell 2007, 2008).
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Customer education - www.learningpro.ro

Customer education - www.learningpro.ro | Customer education | Scoop.it

What does your organization gains from implementing a CUSTOMER EDUCATION program:

  • Increase customer loyalty and opportunities for re-purchase from your company
  • Increased customer satisfaction from optimal exploitation of all functionalities of the product or service offered by your organization
  • Creation of new revenue streams for your company
  • Reduce customer service costs
  • Strengthen company branding
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Customer Education - Cu ce ne ajuta?

Customer Education - Cu ce ne ajuta? | Customer education | Scoop.it

V-aţi confruntat vreodată în viaţa dvs. cu situaţia în care nu aţi fost mulţumit de un produs cumpărat pentru ca mai apoi să aflaţi de la o rudă sau un prieten că avea de fapt funcţionalităţile dorite de dvs., dar nu ştiaţi cum să le exploataţi? Poate fi vorba de un telefon mobil, de un software, de un instrument medical sau chiar şi de un serviciu de internet banking.V-aţi gândit că există o mare probabilitate ca şi clienţii dvs. să fie nesatisfăcuţi de produsul sau serviciul pe care compania dvs. se străduieşte să îl promoveze şi să îl vândă investind bugete semnificative de marketing? În acest lanţ de valoare pe care compania dvs. încercă să transfere produsul către client, lipseşte de multe ori o verigă, care poate să fie decisivă pentru încheierea vânzării sau pentru revânzări la acelaşi client. Este vorba de o verigă pe care compania dvs. o poate oferi creând un avantaj competitiv sustenabil:

EDUCAŢIA PENTRU CLIENŢI

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Cosmina Coman, LearningPro: Generaţia millennials pune foarte mult accent pe echilibrul dintre muncă şi viaţa personală | Ziarul Financiar

Cosmina Coman, LearningPro: Generaţia millennials pune foarte mult accent pe echilibrul dintre muncă şi viaţa personală | Ziarul Financiar | Customer education | Scoop.it
Cosmina Coman, LearningPro: Generaţia millennials pune foarte mult accent pe echilibrul dintre muncă şi viaţa personală

Via LearningPro
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How social media & technology is changing the way we do business - Virgin.com

How social media & technology is changing the way we do business - Virgin.com | Customer education | Scoop.it
In the first of our new series exploring The Future of Work, we explore one of the trends changing how we work: the digital revolution.
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Meet Mike - Your Customer in 2015

Meet Mike - Your Customer in 2015 | Customer education | Scoop.it

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LearningPro – Your Knowledge Journey » Regulile jocului se schimbă. Cine sunt jucătorii, însă?

LearningPro – Your Knowledge Journey » Regulile jocului se schimbă. Cine sunt jucătorii, însă? | Customer education | Scoop.it
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E-learning for Improved Customer Services

E-learning for Improved Customer Services | Customer education | Scoop.it
It would be very easy for employees to access online training courses and gain understanding about the products/services and sales processes to assist customers in this regard. Also, they need not lose their production hours ...
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Is Customer Education Still Relevant?

Is Customer Education Still Relevant? | Customer education | Scoop.it
How relevant is customer education? Readers weigh in with thoughtful responses to two recent guest blogs that tackle the question from two perspectives: the education proponent and the critic.
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Building Customer Communities Is the Key to Creating Value

Building Customer Communities Is the Key to Creating Value | Customer education | Scoop.it
You're denying the new marketing reality if you're not encouraging social capital.
Cosmina Coman's insight:

Which level of customer value proposition is your company manifesting? Highest level - 4, being when companies are helping customers build their social capital.

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The customer experience challenge met: Get Satisfaction | ZDNet

The customer experience challenge met: Get Satisfaction | ZDNet | Customer education | Scoop.it

2) Personalization and Marketing Automation: Personalization has two flavors --  the presentation of content according to site visitor interests and also the result of successful gamification initiatives that result in better profiles from which to deliver more relevant personalized content.


Via Jim Britton
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Rethinking the Customer Journey in a Social World - Forbes

Rethinking the Customer Journey in a Social World - Forbes | Customer education | Scoop.it
Social media, while too often far down on the list of priorities for most businesses, is certainly a primary focal point in our personal lives today.
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Declaraţie şoc a lui Mark Mobius: Tiparniţa de bani amână, nu împiedică crahul mondial | Ziarul Financiar

Declaraţie şoc a lui Mark Mobius: Tiparniţa de bani amână, nu împiedică crahul mondial | Ziarul Financiar | Customer education | Scoop.it
Capitalismul nu funcţionează pentru că guvernele salvează băncile lacome pe cheltuiala contribuabililor, spune Mark Mobius, preşedintele executiv al Templeton Asset Management.

...

Pentru a fi evitat un colaps, capitalismul trebuie să se schimbe, iar Mark Mobius vede salvarea în respon­sabilizarea băncilor pentru investiţiile pe care le fac şi în educarea financiară a oamenilor de rând.

"Diviziile de investiţii şi de economii ale băncilor trebuie separate. Prin legea Glass-Steagall adoptată de Congresul american după marea criză din anii treizeci, băncilor le-a fost interzis să mai folosească banii depo­nen­ţilor pentru investiţii riscante şi spe­culative. Prevederile acestei legi au fost însă anulate, iar băncile se pot folosi de banii deponenţilor pentru a cum­păra CDS-uri sau alte produse ex­trem de complicate, să speculeze pre­ţul aurului sau să parieze pe preţul ori­cărui alt activ. Bancherii trebuie să poarte responsabilitatea pentru banii pe care îi investesc, iar investind banii alto­ra, bancherii nu îşi asumă nicio res­pon­sabilitate", a continuat Mobius.

O altă soluţie este transparen­tiza­rea, standardizarea şi listarea la bursă a produselor derivate astfel încât riscul acestor instrumente finan­ciare să fie cunoscut şi administrat.

 

Şi mai importantă este însă edu­carea oamenilor de rând:

 

"Băncile vor face tot posibilul să vân­dă produse complicate pentru că sunt extrem de profitabile. Oamenilor de rând însă nu le pasă, nu sunt inte­re­saţi să se informeze despre cum func­ţionează produsele pe care băncile le vând. O persoană obişnuită va accepta un card de credit dacă banca îi va spu­ne "Ia-l şi cheltuie banii. Nu trebuie să re­turnezi toţi banii imediat. Este însă o abor­dare greşită. Oamenii de rând tre­buie să se informeze. Cred că în şcoli ar trebui introduse lecţii de economie la vârste cât mai fragede, încă din clasele în care elevii învaţă primele no­ţiuni de gramatică", a conchis Mobius.

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