Customer Decision Journey
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Customer Decision Journey
Marketing and the Customer Decision Journey
Curated by Niels Aarts
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A Modern Marketing Strategy – Social Media Marketing & ZMOT from Google

A Modern Marketing Strategy – Social Media Marketing & ZMOT from Google | Customer Decision Journey | Scoop.it
Whether a large or small business, your marketing strategies will be changed by the Zero Moment of Truth. Download this free ebook from Google to get ahead at this critical new marketing moment.
Niels Aarts's insight:

Help yourself and your organization with Google's insights and this free eBook: Zero Moment of Truth #ZMOT #CDJ

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Presentation: On-demand engagement (Customer Decision Journey)

Presentation: On-demand engagement (Customer Decision Journey) | Customer Decision Journey | Scoop.it

McKinsey's David Edelman explains how marketing today means being where your customers are, giving them control, personalizing their journey, and making it easy.

Niels Aarts's insight:

An interesting thought from David Edelman at McKinsey, know from their work on the renewed digital customer decision journey.

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5 big ideas from Google’s “Winning the Zero Moment of Truth” – Bazaarvoice Blog

5 big ideas from Google’s “Winning the Zero Moment of Truth” – Bazaarvoice Blog | Customer Decision Journey | Scoop.it
“The best brands consistently win two moments of truth,” said Kevin Roberts, CEO of Procter & Gamble, in 2005. “The first moment occurs at the
Niels Aarts's insight:

It's about time to catch up with customers! #CDJ #ZMOT

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