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Augmented Reality appears to be the medium of choice for campaigns this Christmas time and another example has appeared courtesy of American Express w (American Express Create Augmented Reality Gift Tags That Speak To You
Via Anise Smith
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Henry Thomas rescooped this on Mobiles, interfaces, design. (December 23, 2011 1:25 AM) |
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Marty Carroll shared this post on Twitter. (December 21, 2011 5:39 AM) |
Customer Charged
Branch Showcase: Experimental Concept Stores & Flagship Designs 
There are two problems with the current state of online/mobile login: It's too hard for customers to log in to their own accounts, especially using mobile keyboards Yet, it's too easy for crooks to log in to other people's accounts
But it doesn't have to be that way. 
Hoping to reinvent their outposts, banks are experimenting with classes, community rooms, and eliminating branches altogether. 
Citigroup has made a number of recent moves to take advantage of the popularity and utility of tablets, and this week expanded further into the channel by adding a new Kindle Fire app. The app will use the Kindle Fire's seven-inch, full-color screen to offer financial services such as balance inquiries, bill pay, funds transfer and access to rewards, making Citi an early adopter of Kindle for financial services use. Barclaycard Ring is a credit card that's driven by its community of cardmembers.The community is a forum where you can exchange ideas, share knowledge and ma... 
It’s official. In multiple respected customer experience research reports that cover the airline industry, the results are in. Despite the numerous attempts by CEO Jeff Smisek to gloss over the issue with increasingly slicked up, feel good, on board welcome ads, Continental’s customer satisfaction numbers have reached the abyss of United’s. 
To know what the future of online banking looks like, it’s probably worth looking at the present – online banking isn’t new. I’ve been banking online for ten years now, and I was hardly an early adopter. When you think of online banking, you probably think about a computer (either a desktop or laptop), a three or four step security process and then an interface that lets you view the balance of your various bank accounts and credit cards, whilst permitting you to transfer money and pay bills. And you’re not wrong either. But the broader definition of online banking should really be any platform that lets you move or otherwise manage your financial affairs digitally. 
Consumer irritation with fees, coupled with poor service and unmet expectations, has fueled increases in defection rates among customers of large, regional and midsize banks, according to the J.D. Power & Associates 2012 U.S. Bank Customer Switching and Acquisition Study. 
According to Zendesk's new infographic, 62% of customers are looking for more support through social media.
While NPS uses just one question (likelihood to recommend) to segment customers, the Apostle Model uses two: overall satisfaction and likelihood to repurchase. It's important to look at customers using this two-dimensional approach: using just one or the other doesn't give you the full picture. Just because you are satisfied doesn't mean you are loyal, and vice versa. 
As U.S. banking consumers continue to embrace mobile technology -- and specifically, the widespread adoption of smartphones -- the use of mobile banking services is expected to approach 50% by 2016 versus 15% today 
My first reaction was panic. You know how it goes. First I heard about Pinterest. Then I heard that it grew 429% from September to December 2011. And I thought, Oh, my god, the future is preparing to leave without me...again. 
Fast, free money-sending service, Barclays Pingit, enables UK current account customers to send and receive cash via mobile
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American Express execs said mobile payments are 4-6 years away from a tipping point and it's gearing up for it. 
PayPal announced today that it would be entering the mobile payment market with its own smartphone dongle, PayPal Here.
It’s a triangular widget that plugs into the headphone jack of your phone, similar to the rectangular dongle of prominent mobile payments startup Square. 
We take a look at the Isis NFC-payment system at SXSW 2012 and this has the potential to finally let you replace your wallet with your phone. Via David Hodgkinson 
In this article Harun Asad explores the role of social in innovation strategy more broadly, and cites several real-world examples as well as share some predictions for the future. 
There's a reason ESPN, Google, and Zynga lead their industries. They're relentless about understanding their users. Here's how you can be too. 
As antithetical as it may seem in a hyper-digital word, experience--how we interact in the physical world--is the biggest buzzword in marketing today. Here's how smart companies are considering customer experience when they look to the future. 
Companies put in lots of Market Research efforts to nail down the needs, wants, wishes and whims of the elusive consumers. But, how reliable are the results? Are there logical – or illogical – reasons why consumers sometimes say one thing and still do the other? 
A lengthy discussion yesterday about retail distribution channels for banks. The debate began with whether a traditional bank could succeed in launching new channels against clean sheet start-ups. The answer, imho, is no. 
This post is part of the Twitter for Brands Series, which features winning strategies from the top brand pages on Twitter and provides tips on how to emulate their successes. 
Near-field payments technology will use the Mastercard PayPass system to enable users to make purchases via their mobile phones... 
By the start of next year, every bank customer in the country may have the ability to transfer cash between bank accounts by using an app on their mobile phone. 
Every time you ship a package, withdraw cash from the ATM, or call your health insurance provider, you’re experiencing a service system.
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