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Rescooped by Benjamin Di Crescenzo from Digital marketing & Communications onto Customer Centric Innovation |
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Writing for business has become, well, a business. Creative tendencies are neglected, and as much indecipherable jargon as possible is crammed into any given post. How often do you start reading an industry-related article before you think to yourself, “this is really boring.”?
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La publicité via newsletter estavantageuse: les frais sont limités et le succès est mesurable en temps réel. Mais cet atout ne persiste longtemps que si les abonnés veulent bien continuer à lire la newsletter. Une étude américaine a pu identifier pourquoi les internautes tournent le dos à une newsletter.
Via Alexandre Kuhn Delete the scoop?
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