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Rescooped by Benjamin Di Crescenzo from Digital marketing & Communications onto Customer Centric Innovation |
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Writing for business has become, well, a business. Creative tendencies are neglected, and as much indecipherable jargon as possible is crammed into any given post. How often do you start reading an industry-related article before you think to yourself, “this is really boring.”?
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Lego fédère une communauté très engagée de passionnés de tous âges, qui produisent du contenu autour de la marque. Peter Espersen cite l'exemple d'une vidéo produite par Lego, en réponse à la page Facebook créée par des amateurs et présente sa stratégie qui se résume en trois mots : "Understand", "Tap Into" et "Amplify". Via Sylvain Leroux, Masanet, estellechauvey, Phil2en1 Delete the scoop?
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