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5 Guiding Principles For Creating Great Content | Social Media Today

5 Guiding Principles For Creating Great Content | Social Media Today | Customer Centric Innovation | Scoop.it
Writing for business has become, well, a business. Creative tendencies are neglected, and as much indecipherable jargon as possible is crammed into any given post. How often do you start reading an industry-related article before you think to yourself, “this is really boring.”?

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Customer Centric Innovation
Customer centric innovation in retail : loyalty / customer experience / digital marketing / mobile / omnichannel
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Why Strong Customer Relationships Trump Powerful Brands

Why Strong Customer Relationships Trump Powerful Brands | Customer Centric Innovation | Scoop.it
From powerful brands to the reign of customer intimacy ...
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Android Pay : Google dévoile sa solution de paiement anti-Apple Pay

Android Pay : Google dévoile sa solution de paiement anti-Apple Pay | Customer Centric Innovation | Scoop.it
La société espère mettre sur pied une alternative crédible à Apple, la solution de son grand rival qui a connu des débuts éclatants.
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Carrefour envoie des réductions à ses clients via un éclairage connecté - RetailDetail

Carrefour envoie des réductions à ses clients via un éclairage connecté - RetailDetail | Customer Centric Innovation | Scoop.it
Carrefour et Philips testent un système d’éclairage connecté dans l’hypermarché d’Euralille à Lille.
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Google's Ingenious Plan to Make Apps Obsolete | WIRED

Google's Ingenious Plan to Make Apps Obsolete | WIRED | Customer Centric Innovation | Scoop.it
Google just laid out a course for making apps obsolete. And it's paved by Google Now.
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La distribution de coupons de réduction passe à l’heure du programmatique

Des coupons d’offres marketing délivrés aux consommateurs grâce au croisement automatisé de données et le ciblage d’impressions en temps réel sur les ad exchanges. Après le display, la vidéo et le mobile, c’est au tour des coupons d’être délivrés de manière programmatique et à très grande échelle. Cette nouvelle nous parvient des Etats-Unis, et plus précisément de News America Marketing (NAM), une division du groupe News Corp., l’un des plus gros distributeurs de ce genre d’offre marketing sur l
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Rescooped by Benjamin Di Crescenzo from customer loyalty
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The Battle Is For The Customer Interface

The Battle Is For The Customer Interface | Customer Centric Innovation | Scoop.it
In 2015 Uber, the world's largest taxi company owns no vehicles, Facebook the world’s most popular media owner creates no content, Alibaba, the most..

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Why Do Consumers Read Retail Promo Emails? - eMarketer

Why Do Consumers Read Retail Promo Emails? - eMarketer | Customer Centric Innovation | Scoop.it
Email still sits among the top digital marketing channels, and many retailers plan to funnel even more spending into the channel this year. Based on recent research, retailers should focus heavily on promoting products that are on sale in those communications. Email users also spend a short amount of time with retail emails, meaning retailers should put the reason behind their product recommendations front and center.

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the first club's curator insight, March 18, 7:08 AM

Email is fast and effective way of communicating with your best customers so make the most of it and reward them.

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Even Millionaires Count Their Miles

Even Millionaires Count Their Miles | Customer Centric Innovation | Scoop.it

American Express is losing their millionaires because they are actually doing the math on their credit card rewards and finding the perks are better elsewhere.


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#Retail : Bornes ou iBeacon, les consommateurs rentrent dans l'ère phygitale

#Retail : Bornes ou iBeacon, les consommateurs rentrent dans l'ère phygitale | Customer Centric Innovation | Scoop.it
Le libre service aux bornes est une pratique commerçante qui s'est largement répandue dans le secteur de la distribution ces dernières années.

Via Laurent Poulouin, GCX France Canada, Guislain d'Hauteville
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Laurent Poulouin's curator insight, February 19, 10:38 AM

La technologie iBeacon s’avère être un dispositif plus puissant en termes de personnalisation de la relation client. En cas de Bluetooth activé, le visiteur d’une boutique peut ainsi être détecté et se voir proposer des offres personnalisées et géolocalisées en poussant du contenu directement sur smartphone. « Cela va permettre d’optimiser et de personnaliser la relation client cross-canal, mais aussi de remonter des statistiques jusqu’alors inconnues pour les magasins »

Lise Déchamps's curator insight, February 23, 12:44 AM

Si le Wi-Fi connecte, la technologie iBeacon s’avère être un dispositif plus puissant en termes de personnalisation de la relation client. En cas de Bluetooth activé, le visiteur d’une boutique peut ainsi être détecté et se voir proposer des offres personnalisées et géolocalisées en poussant du contenu directement sur smartphone.

Sophie (GRIMOIN)-KREBS's curator insight, February 25, 6:42 PM

Yes au Beacons pour capter de la donnée comportementale utilsateur notamment en magasin, mais discrètement d'abord. Mais attention au mode push très intruisif, qui peut rompre la confiance du consommateur.

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2015 Omnichannel Trends for Customer Experience

2015 Omnichannel Trends for Customer Experience | Customer Centric Innovation | Scoop.it
In my point of view, heavily influenced by the customers and analyst I am meeting, these 5 trends are impacting omnichannel commerce for better personalization and customer experience in 2015 and beyond.

Via Fred Zimny, Guislain d'Hauteville
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Guislain d'Hauteville's curator insight, March 9, 6:17 AM

Another point of view regarding 2015 omnichannel trends for Customer experience.

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Les nouveaux noms du commerce connecté #phygital #web2store

Les nouveaux noms du commerce connecté #phygital #web2store | Customer Centric Innovation | Scoop.it

Les médias en parlent, le marketing n'a que cela à la bouche: le commerce connecté ! Et de nouveaux termes


Via Nicolas Prigent
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L’Oréal Luxe: “Today e-commerce is our main growth driver”

L’Oréal Luxe: “Today e-commerce is our main growth driver” | Customer Centric Innovation | Scoop.it

The ‘L'Oréal Luxe’ division of French cosmetics and beauty company L’Oréal provided its sixteen brands with a basic digital strategy, and then left them time and space to roll it out, each in their own way.


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Les 3 principales solutions SaaS de click&collect passées au crible #web2store

Les 3 principales solutions SaaS de click&collect passées au crible #web2store | Customer Centric Innovation | Scoop.it

Socloz, Proximis, Evoke : les trois start-up proposent aux marques et aux enseignes de distribution des solutions de retrait en boutique d'articles repérés en ligne. Analyse.


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Lise Déchamps's curator insight, March 9, 6:56 AM

Evoke se positionne enfin sur l'aide à la vente, en descendant au magasin ce que l'internaute a consulté d'autre sur le site (et en vérifiant préalablement la disponibilité en magasin de ces produits), ou encore des idées de cross-selling qu'il pousse également auprès de l'internaute lors de la validation ou du suivi de réservation.

LaurentHinard's curator insight, March 11, 3:59 AM

3 exemples intéressants de solutions Saas de Click&Collect

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The new face of mobile marketing

The new face of mobile marketing | Customer Centric Innovation | Scoop.it
Mobile technology is changing the digital marketing landscape. Find out how to stay ahead in our latest blog.
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Albert Malaquin (Altarea-Cogedim) : "Comment nous collectons les parcours clients dans nos centres commerciaux"

Altarea collecte désormais des données clients dans ses centres commerciaux. De quoi révolutionner son rapport aux enseignes et aux consommateurs explique son DG, également PDG de Rueducommerce.
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Why omnichannel as you know it is 'dead'

Why omnichannel as you know it is 'dead' | Customer Centric Innovation | Scoop.it
Deloitte report: Retailers need to stop thinking exclusively about the 'buy'—and think more about the journey that got shoppers there.
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Les applications bancaires sur Apple Watch : Caisse d'Epargne, Banque populaire, BNP Paribas...

Les applications bancaires sur Apple Watch : Caisse d'Epargne, Banque populaire, BNP Paribas... | Customer Centric Innovation | Scoop.it
Vous rêvez d'une Apple Watch vous affichant le solde de votre compte bancaire au poignet ? Vous pouvez déjà le faire avec certaines banques ! Pour le moment, seules 6 banques l'ont proposé à leurs ...
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Rescooped by Benjamin Di Crescenzo from Innovation dans la distribution
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6 Practices That Will Shape Retail Digital Transformation

6 Practices That Will Shape Retail Digital Transformation | Customer Centric Innovation | Scoop.it
Digital transformation is one of the most important topics facing retail today. As one of the largest retail brands in the U.S., second only to Walmart, Kroger Co., a Fortune 25 company with over $100 billion in revenue, is two years into its digital...

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Rescooped by Benjamin Di Crescenzo from Innovation dans la distribution
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A voir absolument : la zone marché de Carrefour Mérignac

A voir absolument : la zone marché de Carrefour Mérignac | Customer Centric Innovation | Scoop.it
On reste à Mérignac (après la présentation en avant-première hier du nouveau stand MyDesign de l’enseigne). De sa faiblesse supposée (sa taille range Mérignac

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First Look: Wells Fargo Digital Rewards

First Look: Wells Fargo Digital Rewards | Customer Centric Innovation | Scoop.it
The vast majority of credit card firms have integrated redemption or cash back programs into their rewards-eligible credit card products, allowing customers to either accrue points from purchases and redeem them or receive cash back as a statement credit or deposit. Currently, many credit card rewards sites have outsourced electronics merchandise to brick-and-mortar stores such as Best Buy or e-commerce companies like Amazon. In January, Wells Fargo bucked this trend by introducing a Digital Rewards points redemption section on their Rewards site where customers can download digital products like songs, movies, videogames and eBooks directly onto their computers. This allows card holders to forgo driving to the store or registering for a third party account, saving time and unnecessary hassle.

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20 Ideas Worth Stealing

20 Ideas Worth Stealing | Customer Centric Innovation | Scoop.it
Innovative ways to meet highly personalized consumer demands.

Via Guislain d'Hauteville
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Guislain d'Hauteville's curator insight, February 2, 7:06 AM

20 concepts digitaux pour personnaliser la relation client.

De belles idées dont plusieurs déjà testées in vivo par des distributeurs.

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HUB REPORT Future of Retail : L'innovation au coeur des points de ven…

Ce HUB Report a vocation à théoriser et décrypter 10 tendances liées au Retail, à suivre en 2015. 10 experts à la fois retailers, consultants, startupers et ag…

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Guislain d'Hauteville's curator insight, February 26, 1:15 PM

Un report très bien avec plusieurs initiatives de digitalisation de points de ventes que je ne connaissant pas encore :o)

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Optic 2000 dévoile son magasin du futur reposant sur un concept digital.

Optic 2000 dévoile son magasin du futur reposant sur un concept digital. | Customer Centric Innovation | Scoop.it

Baptisé « O⊃2; Touch Experience », ce nouveau concept projette l’enseigne dans le monde de l’optique « connectée ». 


Via Jérémie Quéret, GCX France Canada, Guislain d'Hauteville
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LaurentHinard's curator insight, March 9, 5:26 AM

Expérience client digitale et professionnalisme mis en avant pour faire la différence ! 

Guislain d'Hauteville's curator insight, March 11, 1:10 PM

"O⊃2; Touch Experience" la réponse d'Optique 2000 aux Opticiens Pure players ? 

cchaudoit's curator insight, March 11, 1:58 PM

La fusion du digital et du commerce physique continue...

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La stratégie cross canal de Carrefour #web2store #clickncollect

La stratégie cross canal de Carrefour #web2store #clickncollect | Customer Centric Innovation | Scoop.it

"40.000 commandes ont été réalisées en 2014, s'est réjoui Jérôme Bédier, le secrétaire général du groupe, à l'occasion de la présentation des résultats annuels de Carrefour. Nous avons passé le cap du million de colis distribués via nos points


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In-mall mobile retail solution StepsAway expands footprint into 10 new malls #web2store

In-mall mobile retail solution StepsAway expands footprint into 10 new malls #web2store | Customer Centric Innovation | Scoop.it

Major retailers such as GNC and Things Remembered are extending StepsAway engagement to drive more brick-and-mortar transactions.


Via Nicolas Prigent
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