"Consumers want a taste of luxury in their everyday lives, and are willing to spend a little extra for the experience, but the emphasis is on small items. They may think twice about purchasing a new handbag, but shop for a wallet as an alternative."said Tom Jacobson, managing director of the Accenture Pricing & Profit Optimization practice
The survey shows that seeing a product online or in-store plays a part in making a purchase on luxury goods. One out of five consumers saw a luxury product in person before buying it online.
The study also found that deals, bargains and promotions from membership sites like Gilt Groupe and HauteLook generate more purchases. At least 23 percent of consumers purchase from membership sites, and 53 percent agree that sites increase spending.
"The new consumer is online savvy and always on the hunt for a discount, which is pushing brands to get very smart about leveraging the growing number of channels consumers use to make luxury purchases,"