Des coupons d’offres marketing délivrés aux consommateurs grâce au croisement automatisé de données et le ciblage d’impressions en temps réel sur les ad exchanges. Après le display, la vidéo et le mobile, c’est au tour des coupons d’être délivrés de manière programmatique et à très grande échelle. Cette nouvelle nous parvient des Etats-Unis, et plus précisément de News America Marketing (NAM), une division du groupe News Corp., l’un des plus gros distributeurs de ce genre d’offre marketing sur l
Email still sits among the top digital marketing channels, and many retailers plan to funnel even more spending into the channel this year. Based on recent research, retailers should focus heavily on promoting products that are on sale in those communications. Email users also spend a short amount of time with retail emails, meaning retailers should put the reason behind their product recommendations front and center.
In my point of view, heavily influenced by the customers and analyst I am meeting, these 5 trends are impacting omnichannel commerce for better personalization and customer experience in 2015 and beyond.
The ‘L'Oréal Luxe’ division of French cosmetics and beauty company L’Oréal provided its sixteen brands with a basic digital strategy, and then left them time and space to roll it out, each in their own way.
Digital transformation is one of the most important topics facing retail today. As one of the largest retail brands in the U.S., second only to Walmart, Kroger Co., a Fortune 25 company with over $100 billion in revenue, is two years into its digital...
The vast majority of credit card firms have integrated redemption or cash back programs into their rewards-eligible credit card products, allowing customers to either accrue points from purchases and redeem them or receive cash back as a statement credit or deposit. Currently, many credit card rewards sites have outsourced electronics merchandise to brick-and-mortar stores such as Best Buy or e-commerce companies like Amazon. In January, Wells Fargo bucked this trend by introducing a Digital Rewards points redemption section on their Rewards site where customers can download digital products like songs, movies, videogames and eBooks directly onto their computers. This allows card holders to forgo driving to the store or registering for a third party account, saving time and unnecessary hassle.
"40.000 commandes ont été réalisées en 2014, s'est réjoui Jérôme Bédier, le secrétaire général du groupe, à l'occasion de la présentation des résultats annuels de Carrefour. Nous avons passé le cap du million de colis distribués via nos points
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