The Guardian Red Bull's Titanic ad could face investigation after 110 complaints The Guardian The Advertising Standards Authority has received 110 complaints since 9 September about the Red Bull ad, including one from the Titanic Heritage Trust.
Susan Mackay's insight:
Why do you think people complained against this advertisement?
Turn One-Time Customers Into Loyal Fans And See Ideas Flow Investor's Business Daily Got a cool gadget? A hobby that you dream of turning into a business? Sharpen your marketing genius to turn one-time customers into high-yield fans.
Social Media - Social media has proven itself an invaluable venue for businesses promoting their products and specials, but its value doesn't end there. Here are five ways CMOs can start getting more ...
Here are five ways CMOs can start getting more out of social media today.
1. Look for brand impact
Marketing teams know their company's brand mission and brand promise best. When looking at social feedback, keep a keen eye on how the brand promise is aligning with operational delivery—on the ground, every day. Look for reviews that provide insights into whether your business is meeting, exceeding, or falling short of customer expectations. This is a key metric that few CMOs consider. If you're missing the mark, work with your operations team to put a solution in place that addresses the issues.
2. Share the wealth
As quickly and as often as possible, CMOs should share that information (even in the form of a weekly alert) with operations, product teams, merchandisers, and suppliers for timely "gut checks" and insight into whether the organization is delivering on its brand promise.
3. Redefine your approach to marketing strategy
Know that not every promotion or customer engagement strategy will be worth the effort. Find out which ones work best by using social media feedback to gauge the response to your offerings, both in-store and online. Says Morgan, "Social feedback drastically reduces the time it takes to gauge customer sentiment. It's a direct line between the guest and the business that's open 24/7."
4. Don't just listen—act
This one may seem obvious, but few companies do it well. Start by putting a priority on social media feedback across all review and social sites, and then assign people on your team to actually engage with customers. When you communicate with a personal touch, you turn positive reviewers and commenters into brand advocates—and, often, earn a second chance from negative reviewers.
5. Steal market share
Customer experiences aren't happening in a vacuum: You're constantly being compared with your competitors, and simple brand loyalty isn't going to be enough to keep customers coming back. Turn social media into a competitive advantage: Use others' potential gaps or missteps and maximize your own successes.
3 Questions To Ask Before Firing A Customer Forbes When you launch your startup, you'll take just about anyone as a customer since it's shocking that someone is actually going to pay for your product/service.
Ubergizmo Apple Unveils New iPhones; Customers Already Lining Up At Manhattan Store CBS Local Apple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the new iPhone 5C during an Apple product announcement at the Apple campus...
TSB spokeswoman blames 'unexpected volumes of traffic' for temporary crash as the promise of a seamless transition fails to materialise (Lloyds and TSB customers unable to access internet banking http://t.co/Fc5xNt9sN4)...
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