customer and comsumer communication week 4 and week 9
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customer and comsumer communication week 4 and week 9
Engagement in social media is a distinctly different type of communication supporting true relationships
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4 Questions to Ask When Evaluating Your Marketing Automation Readiness - Silverpop

4 Questions to Ask When Evaluating Your Marketing Automation Readiness - Silverpop | customer and comsumer communication week 4 and week 9 | Scoop.it

Summarized...

 

Here are four simple questions that will help you evaluate your practices and readiness for marketing automation, and ultimately pave the way for success.

1) Are you prepared to automate?
At the end of the day, marketing automation solutions are only tools. Purchasing and implementing an automation solution — even the best one available — will only provide value if other parts fall into in place.

2) How effectively are your marketing and sales groups aligned?
SiriusDecisions estimates that prospects only connect with sales when they’ve made it through 60 percent to 70 percent of their buying cycle. This means that both your demand generation and sales teams must clearly understand buyer paths leading to engagement and be fully synchronized around common definitions of an MQL, SAL, and so on. Together, they can act fast to take advantage of those critical moments when buyers are finally ready to connect.

3) Can you generate enough content?
Marketing automation is a beast that feeds on content, functioning best when it has enough content to lead customers through the sales funnel. Companies that don’t have a “content factory” are sometimes hesitant to move forward with marketing automation, but they shouldn’t be, because there are many ways to repurpose existing content to nourish the system.

4) Do you have the bandwidth for ongoing improvements?
Successful companies continually invest in improving their marketing automation — tweaking and optimizing campaigns to get the best results. Your marketing automation solution will provide insight into prospect behavior and automate lead nurturing, but there’s a manual component. Before you can achieve bottom-line results, be ready to invest in ongoing optimizations, process fine-tuning and content repackaging.

 


Via marketingIO
Johnny Li's insight:

Our marketers come up with marketing communication strategies differently due to the different situations and budgets of different business. A advertising campaign with a big won't necessarily be more appealing than the smaller one. This article illustrate how to evaluate the effectiveness of a markting automation. The author points out a few key points like the sales group has to be in tune with the marketing strategy and the marketing has to be able generate enough content.

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Jeff Coveney's curator insight, April 25, 2013 10:50 AM

Marketing and Sales alignment are key. This stuff won't work without it.

Johnny Li's curator insight, May 9, 2013 6:42 PM

Our marketers usually have different approaches to marketing communication stragety due to the different situations and budgets for different companies. However the bigger budgets does not necessarily mean  bigger output. Therefore, the evaluation for marketing communication is crucial. The article illustrate different evaluation method for marketers to think about. The author points out a few key points such as the sales team must be in tune with the marketing strategy and the marketing has to be able to generate enough content.

 

Manyang Manyang's comment, May 9, 2013 8:51 PM
Marketers tend to use media channels depending on their budget capacity. This can force some marketers to use cheaper media channels to advertise their stuff to consumers in order to save up money. Usually cheaper media channels are not very effective in term of their coverage and ads won't last longer.
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Choose digital…..move towards better customer experience ...

Choose digital…..move towards better customer experience ... | customer and comsumer communication week 4 and week 9 | Scoop.it
Consumer Behaviors are changing the role of media and communication in civil society, and these preferences are forcing businesses to rethink the way they interact with customers and prospects. The effectiveness and ...
Johnny Li's insight:

The article talks about the way consumer behaviour changes the way company communicate with the customer. Consumer's decision now becomes the more important part in business-to-consumer communication. The effectiveness has made digital communication the No 1 choice for most customers regardless of age and background.

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Josh Maunsell's comment, April 9, 2013 6:29 AM
I find it very interesting on how the digital interactive communication is being adapted by organizations. I think that these organizations can utilize digital analytics’ so that they can create a campaign that is targeted at their customers. This will create a much more personalized experience for the customer.
Manyang Manyang's comment, April 9, 2013 8:27 AM
I enjoyed this statement "Due to the dominance of the Internet and advanced technologies like Tablets and Smart Phones, processing speeds have considerably changed the speed of communication in the world today". It is indeed very true, nearly very consumers you see has smartphones, browsing on the net. Technology is rapidly advancing so consumers especially techno consumers want to keep with it these changes in technology and wants to be first people to use new technology in the market.
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3 Social Marketing Communication Methods: When & How to Use Them

3 Social Marketing Communication Methods: When & How to Use Them | customer and comsumer communication week 4 and week 9 | Scoop.it
Marketing is often divided into three types of communication: One-to-one, one-to-many, and many-to-many. Savvy marketers use all three modes of communication. But how do you know the right time and the best way to use each?

Via Dr. Susan Bainbridge
Johnny Li's insight:

Marketing communication has evolved from one-to-one to one-to-many and then to many-to-many. Most marketers use many-to-many medias like twitter, facebook, youtube. However, the article argues that effective communication comes when all those three stages combine together. In the first stage many to many stragegy is used, the second is one-to-many. At last, the company should approach to indiviudual customer to make it work.

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Josh Maunsell's comment, May 9, 2013 8:49 PM
All three social media platforms are important for effective communications in certain countries. Some countries have different platforms that are preferred. By using these platforms we can communicate effectively to consumers.