Customer Analytics
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Specialist.Customer Intelligence At Etisalat Nigeria - Ngcareers

Specialist.Customer Intelligence At Etisalat Nigeria - Ngcareers | Customer Analytics | Scoop.it
Specialist.Customer Intelligence At Etisalat Nigeria. Etisalat Nigeria vacancies in Nigeria. Specialist.Customer Intelligence recruitment in Nigeria: Lagos.
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Collective Intelligence for Enhanced Customer Experience [Video] - Crowdsourcing.org

Collective Intelligence for Enhanced Customer Experience [Video] - Crowdsourcing.org | Customer Analytics | Scoop.it
Collective Intelligence for Enhanced Customer Experience [Video]
Crowdsourcing.org
Collective Intelligence for Enhanced Customer Experience [Video].
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40 Infographics & Cheat Sheets For Social Media Marketers | Free and Useful Online Resources for Designers and Developers

40 Infographics & Cheat Sheets For Social Media Marketers | Free and Useful Online Resources for Designers and Developers | Customer Analytics | Scoop.it
Today, social media is more than a platform for friends to meet. Businesses all over the world are taking advantage of social media platforms to market their goods, services, websites, tools or wares.

Via Lucile Hyon
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Data is money. Treat it accordingly. - Customer Intelligence

Data is money. Treat it accordingly. - Customer Intelligence | Customer Analytics | Scoop.it
Marketers must develop an 'investment strategy' for data says SAS Chief Marketing Officer Jim Davis. (RT @HomesAtMetacoda: Data is money. Treat it accordingly.
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The Architectural Components of Consumer Analytics

The Architectural Components of Consumer Analytics | Customer Analytics | Scoop.it
- Data (Consumer Geo-demographic and Market Research Panels, and Transactional)
- Integrated Insights
- Market Trends vs. Consumer Trends Vs. Customer Trends
- Competitive Intelligence vs.

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Leveraging Social Data Within Your Enterprise’s Big Data Analytics, Business Intelligence and Customer Experience Management

Leveraging Social Data Within Your Enterprise’s Big Data Analytics, Business Intelligence and Customer Experience Management | Customer Analytics | Scoop.it
Social Data Growth
Many companies are now looking for more ways to gain value from social data. As data growth continues to rise much of it driven through consu(...)

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Social Intelligence & the Customer Journey

Social Intelligence & the Customer Journey | Customer Analytics | Scoop.it

The basis of understanding the customer journey today is mapping it with advanced social intelligence. To adequately accomplish this it must be derived from the ‘big data’ mining of millions of daily consumer social conversations. Simple in concept, but challenging in technical execution. This is why so many leading brands are turning to advanced, streaming ‘big data’ solutions to deliver deep market and customer insights on rapid basis..


Via Bonnie Hohhof
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Bonnie Hohhof's curator insight, September 13, 2013 2:14 PM

more on dealing with the 'always-on' customer, which includes CI clients

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Marketing Automation Is Not the 100 Percent Solution

Marketing Automation Is Not the 100 Percent Solution | Customer Analytics | Scoop.it

The obvious point to the article: customer centricity. Of course. Not the heaviest article on marketing automation, but if you needed a reminder, here's the main point...

 

However, while technology is an integral part of the marketing mix, it can't be the sole ingredient. “If it's not backed up with a solid belief in customer centricity that goes beyond the process and the data, then marketing automation might just become another solution that just starts kicking out automated triggers without regard for the customer themselves – the changing needs and all the nuances associated with that,” says Wilson Raj, SAS global customer intelligence director.

 


Via marketingIO
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marketingIO's curator insight, January 28, 2013 9:44 AM

 

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Real time customer intelligence, right here, right now? - Econsultancy (blog)

Real time customer intelligence, right here, right now? - Econsultancy (blog) | Customer Analytics | Scoop.it

For decades the mantra of getting the right message, to the right person, at the right time has echoed down the halls of marketing agencies and clients alike. Are we now closer than ever to turning this honourable goal into a reality? In this series of four posts, we explore the reality behind real time customer intelligence and what it actually means for businesses struggling to keep up with today's ‘Smart Customers’.

 


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Demo: b2b Customer Intelligence Management Information - b2bVantage

Demo: b2b Customer Intelligence Management Information - b2bVantage | Customer Analytics | Scoop.it
This is a quick demo of some of the Management Information being used by those b2b service providers implementing a customer intelligence programme.
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Customer Centricity | SmartData Collective

Customer Centricity | SmartData Collective | Customer Analytics | Scoop.it
Combining data from social networks, the blogosphere, (online) surveys, click behaviour as well sales data, sensor data, public data and open data can help create detailed personas and micro segments to better know and target your customers and...
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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Customer Analytics | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!

Via David Ednie
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David Ednie's curator insight, November 20, 2013 1:46 AM

Rethink the importance of Mobile: 79% of respondents have their phone on or near them for all but 2 hours of their waking day. If you want to reach your audience using their prefered channel then rethink your mobile strategy.

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How Small Businesses Can Leverage the Competitive Intelligence Advantage

How Small Businesses Can Leverage the Competitive Intelligence Advantage | Customer Analytics | Scoop.it

Business leaders need to think beyond their industry, target their customer base and look for new and emerging trends. Competitive intelligence, as defined in Sharp’s book, is “the knowledge and foreknowledge about the entire business environment that results in action.”Sharp’s key message to business leaders is to think beyond their industry, target their customer base and look for new and emerging trends that could affect them even if it isn’t immediately obvious. Your business doesn’t exist in a vacuum.

..


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VIDEO: Why has big data become so important to the marketing community?

VIDEO: Why has big data become so important to the marketing community? | Customer Analytics | Scoop.it

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NGDATA gets $3.3M for Hadoop-based customer intelligence ...

NGDATA gets $3.3M for Hadoop-based customer intelligence ... | Customer Analytics | Scoop.it
NGDATA has raised a $3.3. million venture capital round led by Capricorn Venture Partners. The company sells a software product called Lily that stores and indexes wide varieties of customer data using HBase and other ...
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Five Marketing Decisions Social Media Should Be Shaping

Five Marketing Decisions Social Media Should Be Shaping | Customer Analytics | Scoop.it

If you're not deriving customer intelligence from social media to inform your marketing decisions, you're missing an important opportunity to extend the reach and effectiveness of your marketing efforts.

 

In this article, you'll learn...

How to apply customer intelligence gleaned from social media channels to an overall marketing strategyFive specific examples of marketing strategies that can be strengthened by social data

 

Especially in this time of hype, hyper-competition, and Wall Street prodding, you might well be overlooking the core marketing strategies and tactics behind social media. Most often overlooked is that social media generates customer intelligence. If you're not using such customer intelligence to inform marketing decisions, then you're missing out on a major opportunity to extend the reach and effectiveness of your marketing efforts.

 

No brand marketer would spend $1 million without some information about the risk and rewards involved. Social media is the best source to inform those risks and rewards. It's a predictor of success, and it offers clues about the source of failures. It is a window into the ultimate focus group, yet marketers still struggle with how to measure and glean its value by integrating its stream of constant, real-time data into their overall marketing strategy.


The latest Association of National Advertisers survey finds that 90% of companies are using social media as part of their digital marketing efforts, but 62% report they are concerned about measuring ROI—indicating at least some difficulty in deriving useful intelligence from their social media efforts.


This article illustrates how you can tie the kind of rich, actionable customer intelligence you can glean from social media into five overarching marketing decisions.

 

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Retailers Reveal Customer Analytics Best Practices in Marketing Intelligence ... - Marketwired (press release)

Retailers Reveal Customer Analytics Best Practices in Marketing Intelligence ... - Marketwired (press release) | Customer Analytics | Scoop.it
Retailers Reveal Customer Analytics Best Practices in Marketing Intelligence ...
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Social Data Intelligence: Integrating Social and Enterprise Data for Competitive Advantage

Social Data Intelligence: Integrating Social and Enterprise Data for Competitive Advantage | Customer Analytics | Scoop.it

ccording to Altimeter Group research, the average enterprise-class company owns 178 social media accounts, while 13 departments—from marketing to customer support to legal– actively engage in social media. Yet social media— and as a result, social data— are still largely isolated from business-critical enterprise data sourced from platforms such as Customer Relationship Management, Business Intelligence and market research. This lack of a holistic view of social signals in the context of other enterprise and external data can lead to partially-informed decisions, missed opportunity, and increased risk and cost, as the organization makes decisions without the benefit of critical input from external constituencie


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