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Three Consumer Triggers With the Power to Reshape Shopper Marketing

Three Consumer Triggers With the Power to Reshape Shopper Marketing | Customer Analytics | Scoop.it
Since its inception, Shopper Marketing’s overriding focus zeroed in on point-of-purchase at retail – including end-caps, in-store displays, and on-shelf coupons – with all efforts zealously geared (RT @StacyDeBroff: Three Consumer Triggers With the...
Editors@Fresh's insight:

Today – in our social-media fueled recommendation culture – real Shopper Marketing takes place far earlier – as consumers research products online, get word-of-mouth recommendations from friends and family, and become inspired with powerful online visual images. Here’s more on the three consumer triggers the author has identified with the power to reshape Shopper Marketing as we know it.

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Don’t Get Left Behind – HVAC Customer Behavior | HVAC Impact

Don’t Get Left Behind – HVAC Customer Behavior | HVAC Impact | Customer Analytics | Scoop.it
How Do Your HVAC Customers Behave When Making a Purchase Decision?
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How to get the most from Customer Service Analytics (Part 2) | Call Centre Hub

How to get the most from Customer Service Analytics (Part 2) | Call Centre Hub | Customer Analytics | Scoop.it
Best way to establish what metrics need to be measured (8 of the more common customer service areas that deserve attention #howtoguides #callcentrehub http://t.co/VU4V2lV19c)...
Editors@Fresh's insight:

The best way to establish what metrics need to be measured, rests with specific KPIs that assist customer service departments to track and measure performance.

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