Customer Adoption of Cloud Services
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12 Reasons Your Business Needs to Get Visual [Infographic]

12 Reasons Your Business Needs to Get Visual [Infographic] | Customer Adoption of Cloud Services | Scoop.it
The shift to the visual is evident everywhere we look, in all media — the infographic below explains why. A good, strong visual married to a good concept — with the right strategy and the right w…
David Ednie's insight:

90% of information transmitted to the brain is visual. Are you communication visually to ensure that your message reaches your audience's brain?

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malek's curator insight, July 13, 2014 8:07 AM

#1 The online world revolves around visuals. Period

Customer Adoption of Cloud Services
The Cloud, SaaS and Cloud Computing are transforming the way we work and the way we work is transforming our lives.
Curated by David Ednie
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Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey] | Aberdeen Essentials

Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey] | Aberdeen Essentials | Customer Adoption of Cloud Services | Scoop.it
David Ednie's insight:

The Corporate Executive Board reports that B2B buyers are 57% of the way through the buying process before they engage a sales person. Both Gartner and Forrester predict that by 2020, more than 80% of the buying process will occur without any direct human-to-human interaction.

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Cloud Economics – Are You Getting the Bigger Picture?

Cloud Economics – Are You Getting the Bigger Picture? | Customer Adoption of Cloud Services | Scoop.it
While few will dispute the hard cost savings of cloud, there is always a need to create a compelling business case defining the value of agility and other soft benefits that come with cloud economics.
David Ednie's insight:

Business Agility – Cloud’s Most Undervalued Benefit

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12 Critical Competencies For Leadership in the Future — Medium

12 Critical Competencies For Leadership in the Future — Medium | Customer Adoption of Cloud Services | Scoop.it
The rate of change in the business world today is greater than our ability to respond.
David Ednie's insight:

If you had to pick 3 what would they be? Here is my vote for the Top#3:

1. Develop an Adaptive Mindset

5. Anticipate and Create Change

7. Be an Agile Learner

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A few thoughts....: Where are all of these so-called “Born in the Cloud” Partners Anyway?

A few thoughts....: Where are all of these so-called “Born in the Cloud” Partners Anyway? | Customer Adoption of Cloud Services | Scoop.it
David Ednie's insight:

The No. 1 Challenge is that the customer has changed: 72% of all technology decisions are now being made (or highly influenced) outside of the IT department

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Dear CEO - who owns collaboration in your organization?

Dear CEO - who owns collaboration in your organization? | Customer Adoption of Cloud Services | Scoop.it
Dear CEO, Who is responsible for collaboration in your organization? The typical response I get, is most often: "Everyone of course". In my experience this means that no-one actually has the overall
David Ednie's insight:

Cloud Computing and Collaborative apps enabled from the Cloud offer unprecedented opportunities for sharing knowledge, increasing innovation and strengthening collaboration between colleagues and external collaborators. Why are we not leveraging them fully?

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How to Sell Managed IT Services In 2016 - ChannelE2E

How to Sell Managed IT Services In 2016 - ChannelE2E | Customer Adoption of Cloud Services | Scoop.it
Let's say you're still struggling to fill your managed services sales pipeline. Continuum offers key steps and processes to bolster your MSP revenue stream.
David Ednie's insight:

The Sales Cycle -> The Buyer's Journey

Outbound Marketing -> Inbound Marketing

Inbound Marketing = 

  • Website
  • Blog
  • Social media
  • Email marketing
  • Webinar
  • Video marketing
  • Case studies
  • Downloadable content
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Cisco wants channel partners to Engage with digital marketing - Channel Marker

Cisco wants channel partners to Engage with digital marketing - Channel Marker | Customer Adoption of Cloud Services | Scoop.it
Tiffani Bova cautioned that customers, not technology, are the most disruptive aspect of business today
David Ednie's insight:

"Customers, not technology, are the most disruptive aspect of business today." - Tiffani Bova 

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The 4 Cloud Numbers Microsoft Wants Partners To Know -- Redmond Channel Partner

The 4 Cloud Numbers Microsoft Wants Partners To Know -- Redmond Channel Partner | Customer Adoption of Cloud Services | Scoop.it
According to IDC, partners that bet their businesses on Microsoft's cloud are making out like bandits. Scott digs into some of the specifics.
David Ednie's insight:

The 4 Cloud Numbers Microsoft wants Partners to Know:

1. Cloud Partners Have 2x the Growth of Less-Cloudy Partners.
2. Cloud Partners Have 1.5x the Gross Profit of Less-Cloudy Partners.
3. Cloud Partners Have 1.8x the Recurring Revenue of Other Partners
4. Cloud Partners Sell $5.87 of Their Own Offerings for Every $1 of Microsoft Cloud Solutions

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Here's how the Internet of Things will explode by 2020

Here's how the Internet of Things will explode by 2020 | Customer Adoption of Cloud Services | Scoop.it
The Internet of Things (IoT) has been labeled...
David Ednie's insight:

4 Market Drivers of IoT:

  • Expended Internet Connectivity
  • High Mobile Adoption
  • Low cost sensors
  • Large IoT Investments
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Jelastic on Top of Azure Cloud for Highly-Loaded Applications

Jelastic on Top of Azure Cloud for Highly-Loaded Applications | Customer Adoption of Cloud Services | Scoop.it
Use cases with Microsoft Azure as IaaS for Jelastic platform and achieved results of cooperation
David Ednie's insight:

Jelastic = Hybrid enablement on Azure and you can get through Azure Marektplace

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Startup CEOs See Move to Hybrid Cloud

Startup CEOs See Move to Hybrid Cloud | Customer Adoption of Cloud Services | Scoop.it
Now, Profitability Matters in Startup-Land
David Ednie's insight:

Hybrid IT will be dominant because enterprises want to hold onto their data.

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Reading Into Microsoft's Roadmap

Reading Into Microsoft's Roadmap | Customer Adoption of Cloud Services | Scoop.it
2015 was a year of transition for Microsoft. It was a transition to embody the "Cloud First" promise of acting like a smaller company: iterating features at a faster pace and opening communicati
David Ednie's insight:

The roadmap isn't new, but the level of transparency within it is.

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Azure Stack offers hybrid cloud on your terms

Azure Stack offers hybrid cloud on your terms | Customer Adoption of Cloud Services | Scoop.it
Forget OpenStack and Cloud Foundry: Microsoft says its Azure Stack private and hybrid cloud platform is what enterprises are asking for.
David Ednie's insight:

Cloud is not a location, it's a mind-set

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SaaS Security is Not a Threat, Your Client Is

SaaS Security is Not a Threat, Your Client Is | Customer Adoption of Cloud Services | Scoop.it
David Ednie's insight:

The problem is not data center security or the security in these SaaS applications. The security problem lies in the client access and ability to change the general ledger any time they want even after the CPA has closed the books.

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Recurring Revenue and the Metrics that Matter…

Recurring Revenue and the Metrics that Matter… | Customer Adoption of Cloud Services | Scoop.it
Now let me start by saying that revenue, profit and cash flow are the ultimate measurements that validate how you are truly doing as a business – the ultimate scorecard, if you will.  In this brief I
David Ednie's insight:

SaaS Business Growth Metrics: The 5 most important metrics you should track if you’re building a serious recurring revenue business

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Midmarket up, small business down in 2016 IT spend - analyst

Midmarket up, small business down in 2016 IT spend - analyst | Customer Adoption of Cloud Services | Scoop.it
David Ednie's insight:

For SMBs, increasingly 'tech' means 'cloud', which lowers the barrier of technology adoption across groups, departments and geographies within the same SMB organization."

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Three Myths of the 67 Percent Statistic

Myth: Your current inbound marketing strategy doesn’t need updating
David Ednie's insight:

Myth #3: Your current inbound marketing strategy doesn’t need updating

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Getting to Know Your Customers and Non-Customers - THE ART OF OPPORTUNITY

Getting to Know Your Customers and Non-Customers - THE ART OF OPPORTUNITY | Customer Adoption of Cloud Services | Scoop.it
When searching for growth opportunities, it is tempting to look within the operation and assess your objectives and develop a means of bridging the gap between those goals and your current situation. To go beyond this conventional approach, we suggest looking outside of your company to get a better understanding of your customer and non-customer and then using that knowledge …
David Ednie's insight:

GROWTH = SERVING THE UNEXPLORED

Who are they: The customer your industry has never thought of serving.

 

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2016 State of Marketing -- 55 Important Business Findings

2016 State of Marketing -- 55 Important Business Findings | Customer Adoption of Cloud Services | Scoop.it
"The CMO's currency is the customer - customer voice, customer value, valence, and often, the experience itself." -
David Ednie's insight:

High performing Companies are focusing on Horizon 3 activities. Ex. 1. Customer satisfaction vs customer acquisition. Ex2. Producing unique, original content vs New Business development. Ex 3. Talent acquisition vs Customer acquisition. High performers spend 2 -3 X on Digital Marketing vs Traditional Marketing.

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Stop selling on LinkedIn – it's not ‘social selling’!

Stop selling on LinkedIn – it's not ‘social selling’! | Customer Adoption of Cloud Services | Scoop.it
If you’re in the sales game, a business owner or CMO in the B2B sector you’ll have noticed the noise around social selling – and all for good reason. There are endless reasons why social selling
David Ednie's insight:

Social selling = sharing your knowledge and expertise, earning credibility and trust online. Selling = taking the sales conversation offline and to a successful outcome. 

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massimo facchinetti's curator insight, March 30, 10:33 AM

Social selling = sharing your knowledge and expertise, earning credibility and trust online. Selling = taking the sales conversation offline and to a successful outcome. 

Jayne Courts's curator insight, March 31, 7:02 AM

Social selling = sharing your knowledge and expertise, earning credibility and trust online. Selling = taking the sales conversation offline and to a successful outcome. 

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7 characteristics of a digital mindset

7 characteristics of a digital mindset | Customer Adoption of Cloud Services | Scoop.it

We are living in a complex and changing world bombarded by novel and unforeseen challenges. Complexity calls for diversity of thoughts, approaches and ideas to solve issues, and past experiences and expertise are not necessarily reliable predictors of the future. Innovating and creating value in this context require a coming together of cognitively diverse individuals who come with varied experiences and different ways of seeing. An individual with a digital mindset understands the power of technology to democratize scale and speed up every form of interaction and action

David Ednie's insight:

We are living in a complex and changing world bombarded by novel and unforeseen challenges. Complexity calls for diversity of thoughts, approaches and ideas to solve issues, and past experiences and expertise are not necessarily reliable predictors of the future. Innovating and creating value in this context require a coming together of cognitively diverse individuals who come with varied experiences and different ways of seeing.

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Tomorrow's digital workforce: traditional office to become thing of the past

Tomorrow's digital workforce: traditional office to become thing of the past | Customer Adoption of Cloud Services | Scoop.it
Tomorrow's Digitally Enabled Workforce
David Ednie's insight:

Tomorrow's Digitally Enabled Workforce will be empowered by and powered by Cloud Services

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Tackling Disruptive Transformations Head-On

Tackling Disruptive Transformations Head-On | Customer Adoption of Cloud Services | Scoop.it
It is only necessary that I state without prejudice that I have chosen to use, without consent, the image of a book cover entitled "Engaging Emergence: Turning Upheaval into Opportunity" by Peggy
David Ednie's insight:

Think Emergence not Change. Disruptive transformation strategy is about enabling emergence as opposed to predetermined change. It's about transformation by deliberate disruption, continuously disintegrating and reintegrating to evolve new ways that better leverage existing, if not attain new, capabilities and capacities in people, process and technology. Change isn't mandatory but emergence is.

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What's the Endgame of Collaboration?

What's the Endgame of Collaboration? | Customer Adoption of Cloud Services | Scoop.it
It's all too easy to get to a point where collaborating just ... stops. When, despite our best efforts, we get lost in the maze of process that's part of any complex organization and tell oursel
David Ednie's insight:

Collaboration is a process, not an end point. All processes need a purpose, and should not be purpose in their own right. Collaborate to achieve better desired business outcomes. 

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Ian Berry's curator insight, February 13, 4:27 PM

Agree with article and David Ednie's comment Collaboration is a process and the key is purpose not outcome Right purpose and processes and outcomes are a consequence

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VMware Makes a Play for the Digital Enterprise

VMware Makes a Play for the Digital Enterprise | Customer Adoption of Cloud Services | Scoop.it
VMware has struggled lately under the weight of falling share prices and the uncertainty of its future amid the sale of its parent company. But VMware executives have more on their mind today than the
David Ednie's insight:

Shift from thinking IT Outcomes to Business Outcomes. Stop thinking about computing devices physically and start looking at them operationally - as access points from which we can get work done and to which we don’t have to be attached at all. 

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