Customer Adoption of Cloud Services
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Customer Adoption of Cloud Services
The Cloud, SaaS and Cloud Computing are transforming the way we work and the way we work is transforming our lives.
Curated by David Ednie
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Visualizing the 4 Essentials of Design Thinking — Good Design — Medium

Visualizing the 4 Essentials of Design Thinking — Good Design — Medium | Customer Adoption of Cloud Services | Scoop.it
A couple of days ago, I was looking for a visual illustration of Design Thinking to share with my colleagues and clients. Thousands of…
David Ednie's insight:

Always use Divergent Thinking before Convergent Thinking

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William Smith's curator insight, August 20, 12:38 PM
Nicely done synthesis of the four conceptual models.
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Be an Information DJ

Be an Information DJ | Customer Adoption of Cloud Services | Scoop.it
How ideas go viral.
David Ednie's insight:

The key to getting your ideas to go viral lies in your ability to connect with other people’s goals, feelings, and interests.

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Gartner Says by 2020

Gartner Says by 2020 | Customer Adoption of Cloud Services | Scoop.it
More than $1 trillion in IT spending will be directly or indirectly affected by the shift to cloud during the next five years, said Gartner, Inc. This will make cloud computing one of the most disruptive forces of IT spending since the early days of the digital age.
David Ednie's insight:

"Cloud-first strategies are the foundation for staying relevant in a fast-paced world," said Ed Anderson, research vice president at Gartner.

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Himanshu Premi's curator insight, August 12, 4:46 PM

More than $1 trillion in IT spending will be directly or indirectly affected by the shift to cloud during the next five years

Himanshu Premi's curator insight, August 13, 4:58 PM

Gartner Says by 2020

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IDG Connect – Chief Digital Officers: What’s in a job title?

IDG Connect – Chief Digital Officers: What’s in a job title? | Customer Adoption of Cloud Services | Scoop.it
The right CDO can make real business change happen
David Ednie's insight:

CDO's No1 resposnsibility is changing business culture for the digital age

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Latest Research on What MSPs’ Customers Want | Kaseya Blog

Latest Research on What MSPs’ Customers Want | Kaseya Blog | Customer Adoption of Cloud Services | Scoop.it
Outsourced Services Help IT Groups Excel
David Ednie's insight:

IT is linked to Company's ability to achieve growth. Outsourced Services Help IT Groups Excel.

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Creating the Right Business Culture for Success

Creating the Right Business Culture for Success | Customer Adoption of Cloud Services | Scoop.it
In an era when technology is changing the ways people conduct every aspect of their lives, it's not a surprise that business leaders have come to depend on it as the lever that will elevate their sales and marketing performance to the next level.
Productivity has increased because of technology, and the implementation of technological tools has had a direct effect on sales effectiveness.
David Ednie's insight:

Driving business disruption without simultaneously disrupting your organization internally is a tough task. Is your company's leadership up to it?

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Why do you make bad decisions?

Why do you make bad decisions? | Customer Adoption of Cloud Services | Scoop.it
Do you pride yourself on being a good decision-maker? Well, chances are you aren’t one, and don’t even know it. Like everyone else, you’re subject to cognitive bias, a limitation in you
David Ednie's insight:

What are your 3 Top Cognitive Bias?

1) Recency

2) Confirmation bias

3) Outcome bias

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Ian Berry's curator insight, June 3, 6:26 PM
Having a working awareness of all these biases leads to better relationships and better decisions
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SaaS Security is Not a Threat, Your Client Is

SaaS Security is Not a Threat, Your Client Is | Customer Adoption of Cloud Services | Scoop.it
David Ednie's insight:

The problem is not data center security or the security in these SaaS applications. The security problem lies in the client access and ability to change the general ledger any time they want even after the CPA has closed the books.

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Recurring Revenue and the Metrics that Matter…

Recurring Revenue and the Metrics that Matter… | Customer Adoption of Cloud Services | Scoop.it
Now let me start by saying that revenue, profit and cash flow are the ultimate measurements that validate how you are truly doing as a business – the ultimate scorecard, if you will.  In this brief I
David Ednie's insight:

SaaS Business Growth Metrics: The 5 most important metrics you should track if you’re building a serious recurring revenue business

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Midmarket up, small business down in 2016 IT spend - analyst

Midmarket up, small business down in 2016 IT spend - analyst | Customer Adoption of Cloud Services | Scoop.it
David Ednie's insight:

For SMBs, increasingly 'tech' means 'cloud', which lowers the barrier of technology adoption across groups, departments and geographies within the same SMB organization."

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Three Myths of the 67 Percent Statistic

Myth: Your current inbound marketing strategy doesn’t need updating
David Ednie's insight:

Myth #3: Your current inbound marketing strategy doesn’t need updating

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Getting to Know Your Customers and Non-Customers - THE ART OF OPPORTUNITY

Getting to Know Your Customers and Non-Customers - THE ART OF OPPORTUNITY | Customer Adoption of Cloud Services | Scoop.it
When searching for growth opportunities, it is tempting to look within the operation and assess your objectives and develop a means of bridging the gap between those goals and your current situation. To go beyond this conventional approach, we suggest looking outside of your company to get a better understanding of your customer and non-customer and then using that knowledge …
David Ednie's insight:

GROWTH = SERVING THE UNEXPLORED

Who are they: The customer your industry has never thought of serving.

 

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2016 State of Marketing -- 55 Important Business Findings

2016 State of Marketing -- 55 Important Business Findings | Customer Adoption of Cloud Services | Scoop.it
"The CMO's currency is the customer - customer voice, customer value, valence, and often, the experience itself." -
David Ednie's insight:

High performing Companies are focusing on Horizon 3 activities. Ex. 1. Customer satisfaction vs customer acquisition. Ex2. Producing unique, original content vs New Business development. Ex 3. Talent acquisition vs Customer acquisition. High performers spend 2 -3 X on Digital Marketing vs Traditional Marketing.

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Forrester 3 E's of Customer Experience

Forrester 3 E's of Customer Experience | Customer Adoption of Cloud Services | Scoop.it
David Ednie's insight:

Forrester 3 E's of Customer Experience:

1. Emotion
2. Effectiveness
3. Ease

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The Pivotal Stories Every Startup Leader Should Be Able to Tell

The Pivotal Stories Every Startup Leader Should Be Able to Tell | Customer Adoption of Cloud Services | Scoop.it
Since starting his career as a U.S. Marine, Don Faul has led operations at Facebook, Pinterest and now Athos. Here are the stories he tells to rally big teams to do their best work.
David Ednie's insight:

Being vulnerable doesn't weaken your authority. It strengthens everyone else around you.

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Workplace FOMO is Real, and Getting Worse

Workplace FOMO is Real, and Getting Worse | Customer Adoption of Cloud Services | Scoop.it
Fear of Missing Out (FOMO) is an anxiety created by the idea that something exciting is going on somewhere else, usually online … and you are ‘missing out.’   It’s FOMO t
David Ednie's insight:

FOMO -> Digital Addiction -> Attention Deficit Disorder

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The map of future models - All

The map of future models - All | Customer Adoption of Cloud Services | Scoop.it
TL;DR: Many models of the future exist. Several are relevant. Hyperbolic model is strongest, but too strange.
Our need: correct model of the futureDifferent peo
David Ednie's insight:

Re-thinking the future? Use these different future model maps as tools to navigate your future

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A Tool to Map Your Next Digital Initiative

A Tool to Map Your Next Digital Initiative | Customer Adoption of Cloud Services | Scoop.it
How to work backwards from the outcome that you want.
David Ednie's insight:

Have your mapped your Digital Transformation program to the benefits dependency network (BDN)?

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How social tools can reshape the organization | McKinsey & Company

How social tools can reshape the organization | McKinsey & Company | Customer Adoption of Cloud Services | Scoop.it
Not all social technologies bring equal benefits. In a new survey, respondents say the most valuable tools make it easier for employees to collaborate--and could even transform the way organizations work.
David Ednie's insight:

If this is the WHY. The Cloud is a HOW

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Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey] | Aberdeen Essentials

Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey] | Aberdeen Essentials | Customer Adoption of Cloud Services | Scoop.it
David Ednie's insight:

The Corporate Executive Board reports that B2B buyers are 57% of the way through the buying process before they engage a sales person. Both Gartner and Forrester predict that by 2020, more than 80% of the buying process will occur without any direct human-to-human interaction.

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Cloud Economics – Are You Getting the Bigger Picture?

Cloud Economics – Are You Getting the Bigger Picture? | Customer Adoption of Cloud Services | Scoop.it
While few will dispute the hard cost savings of cloud, there is always a need to create a compelling business case defining the value of agility and other soft benefits that come with cloud economics.
David Ednie's insight:

Business Agility – Cloud’s Most Undervalued Benefit

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12 Critical Competencies For Leadership in the Future — Medium

12 Critical Competencies For Leadership in the Future — Medium | Customer Adoption of Cloud Services | Scoop.it
The rate of change in the business world today is greater than our ability to respond.
David Ednie's insight:

If you had to pick 3 what would they be? Here is my vote for the Top#3:

1. Develop an Adaptive Mindset

5. Anticipate and Create Change

7. Be an Agile Learner

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A few thoughts....: Where are all of these so-called “Born in the Cloud” Partners Anyway?

A few thoughts....: Where are all of these so-called “Born in the Cloud” Partners Anyway? | Customer Adoption of Cloud Services | Scoop.it
David Ednie's insight:

The No. 1 Challenge is that the customer has changed: 72% of all technology decisions are now being made (or highly influenced) outside of the IT department

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Dear CEO - who owns collaboration in your organization?

Dear CEO - who owns collaboration in your organization? | Customer Adoption of Cloud Services | Scoop.it
Dear CEO, Who is responsible for collaboration in your organization? The typical response I get, is most often: "Everyone of course". In my experience this means that no-one actually has the overall
David Ednie's insight:

Cloud Computing and Collaborative apps enabled from the Cloud offer unprecedented opportunities for sharing knowledge, increasing innovation and strengthening collaboration between colleagues and external collaborators. Why are we not leveraging them fully?

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How to Sell Managed IT Services In 2016 - ChannelE2E

How to Sell Managed IT Services In 2016 - ChannelE2E | Customer Adoption of Cloud Services | Scoop.it
Let's say you're still struggling to fill your managed services sales pipeline. Continuum offers key steps and processes to bolster your MSP revenue stream.
David Ednie's insight:

The Sales Cycle -> The Buyer's Journey

Outbound Marketing -> Inbound Marketing

Inbound Marketing = 

  • Website
  • Blog
  • Social media
  • Email marketing
  • Webinar
  • Video marketing
  • Case studies
  • Downloadable content
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