“Want” is a natural choice for retailers looking to add open graph actions to their Facebook marketing efforts, especially when the company that integrated the function into timeline goes by the name of Want. Via Maud Pasturaud
We've been hearing recently about PayPal's in-store payments platform for large retailers (which will soon be rolled out to small businesses as well). Via Maud Pasturaud
Project Description a) Same concept (Quiz, product mix and match), same function of www.shopdazzle.com.
The boom of online business and presence of mighty customers on wide open internet have entirely changed the face of business. Now everyone wants to make a successful business online.
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For a few years now, brands have been touting frothy Facebook "like" numbers as evidence of their social-media acumen. But how many of those fans are actually bothering to take part in conversation with brands? Not too many, as it turns out. Slightly more than 1% of fans of the biggest brands on Facebook are actually engaging with the brands. Via Morten Myrstad
Facebook is working on a revolutionary online advertising plan that executives believe could allow the social networking phenomenon to take on Google. Via Morten Myrstad
From the article: "...The new SEO process is not about chasing the algorithm; it’s about fulfilling the needs of the people the algorithm serves.
It’s about creating and discovering the content that resonates with the people that a business is trying to reach and then also covering the technical bases required to get results.
It’s about understanding the connections between keywords in the mind of your target audience in order to optimize for them effectively.
And most importantly, it’s about having SEO become the driver of the marketing mix rather than the outcast. No doubt SEO will remain the esoteric “Calculus of Marketing” but it’s time to prove that we can actually do the math so to speak."
Key elements of the new SEO process analyzed in this guide:
Each element is analyzed and discussed as to explain its importance and how to effectively leverage it.
Comprehensive. 8/10
Full guide: http://www.seomoz.org/blog/the-new-seo-process-quit-being-kanye
Via Robin Good
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Yesterday word began to emerge that Apple had created a new section in the app store: Catalogs, where it has slowly started to funnel apps that would have previously been in other categories like Lifestyle. Via Maud Pasturaud
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Google teams with the legends of advertising to launch a digital branding experiment called Project Re:Brief.
"Project Re:Brief took several legends of the advertising business from the '60s and '70s and gave them the opportunity to re-imagine their classic campaigns from years past using the digital tools of today. The participants include the advertising minds behind classic campaigns for Coca-Cola (Harvey Gabor), Volvo (Amil Gargano), Avis (Paula Green), and Alka-Seltzer (Howie Cohen and Bob Pasqualina)." Via k3hamilton
Color choices for your web design is, in a way, choosing not what color you feel like but choosing what’s appropriate, applicable and interesting...
Facebook wants marketers on the social network to make offers it can’t refuse, so it published a list of guidelines. Via Morten Myrstad
Relax! You have plenty of time to get comfortable with the new timeline layout and add content between now and March 30. Via Morten Myrstad
The new Facebook Timeline for brands is nifty, unless you're a small business. In 14 ways, Facebook Timeline is a boon to big biz and a blow to small business. Via Morten Myrstad
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