CustDev: Customer Development, Startups, Metrics, Business Models
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CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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Growing Your Business Through Experimentation #growthhacking

A talk given to the BayCHI group about A/B testing.
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Want a Better Pitch? Watch This.

Want a Better Pitch? Watch This. - Firm Narrative - Medium
When leaders ask me to help them tell better stories, I always start by sending them this video.
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In Defense of the Hi.P.P.O by @TriKro

In Defense of the Hi.P.P.O by @TriKro | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Hi.P.P.O is the Highest Paid Person's Opinion. A time honored way of making decisions which goes back centuries. 3 reasons to listen to the Hi.P.P.O.
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Masters Of Machines 2015: Customer Experience and Operational Intelligence

Masters Of Machines 2015: Customer Experience and Operational Intelligence | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
In part 1 of this blog series we discussed the high level findings from the Quocirca analyst research into Operational Intelligence. In part 2 we discussed in

Via Fred Zimny, Edward Chenard
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SearchLove London | Will Critchlow, 'The Threat of Mobile'

Our focus on responsive websites and our fascination with app store rankings may be blinding us to the real threats and opportunities of the mobile revolution.…
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EIA 2015 Business Model Design with Lean Canvas

Vincent Pirenne – Innovation Consultant, Board of Innovation
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Roberto Nocera's curator insight, July 15, 2015 3:24 AM

A customer experience starts with a business model!

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See, Think, Do, Care Wining Combo: Content +Marketing +Measurement! - Occam's Razor by Avinash Kaushik

See, Think, Do, Care Wining Combo: Content +Marketing +Measurement! - Occam's Razor by Avinash Kaushik | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Most business leaders focus narrowly on the value of digital. Learn how to evolve your strategy to deliver customer joy, reduce churn, and increase profit.
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How We Built An App Empire from Zero to $70K/mo [Case Study]

How We Built An App Empire from Zero to $70K/mo [Case Study] | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
"You’ve got to trust your process." - Marcus Lemonis If you’re reading this blog post, chances are you: Are interested in the app business Like to see winning models so that you can learn from them...
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18 Tips on Conducting Killer Customers Interviews

**** Learn more about Customer Interviews and other Pre-Agile methodologies by signing up for the announcement list for our upcoming book: http://bit.ly/PreAg…;
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From Social Networks To Market Networks

From Social Networks To Market Networks | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Most people didn’t notice last month when a 35-person company in San Francisco called HoneyBook announced a $22 million Series B. What was unusual about the..
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Marco Favero's curator insight, June 28, 2015 5:30 AM

aggiungi la tua intuizione ...

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Online Personas: Optimizing the e-Commerce Experience

Online Personas: Optimizing the e-Commerce Experience | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

Identifying your customers, their needs and what motivates them to purchase is crucial for the sales process. Offline, it is often immediate and almost intuitive. Online, this is much more difficult to achieve.


ukituki's insight:

Our web psychologist, Dr. Liraz Margalit, used ClickTale to analyze the behavior of thousands of site visitors. She identified Six Online Personality Types, each with its own Digital Body Language. By identifying your online customers’ psychological motivations you can proactively assist them with the decision making process, and optimize the conversion.

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Romain MAZUIR's curator insight, June 26, 2015 3:30 AM

Online Personas: Optimizing the e-Commerce Experience #H2MWP

EZIA's curator insight, July 8, 2015 1:09 PM

You need to identify your customers - stop being a blind seller.

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How to Track Ecommerce Shoppers Across Devices

How to Track Ecommerce Shoppers Across Devices | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
We live in a multi-device world. Ecommerce marketers need a clearer understanding of device paths that drive revenue, devices your shoppers use to browse your store, ...
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The Path to Email Marketing Success: Best Practices and Strategies of 15 Smart Marketers

These are the results of an in-depth study on how fifteen smart marketers use email marketing to convert non visitors into customers through 5 stages.
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Lessons From Sending 5M SaaS Customer Development Surveys

Lessons From Sending 5M SaaS Customer Development Surveys | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Stop sending crappy SaaS Surveys. Here's why shorter surveys are better, how to not be lazy in the questions you’re asking, and how to ask better questions to get better feedback.
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A Dozen Things I’ve Learned from Ben Horowitz about Management, Investing and Business

A Dozen Things I’ve Learned from Ben Horowitz about Management, Investing and Business | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

Ben Horowitz is a co-founder of the venture capital firm Andreessen Horowitz. 

ukituki's insight:

“Nobody is born knowing how to be a CEO. It’s a learned skill and unfortunately you learn it on the job.”

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How to Prepare Yourself to Be a Great CEO

How to Prepare Yourself to Be a Great CEO | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Being a founder is easy.  You just start something.  Grab a smart friend, hop on over to WeWork, hit 99 Designs for the logo, and you're off to the races. Being a CEO is tough.  You have to convince people to join you.  To drag the troops up the hill.…
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Jonathan Bendor: Why Criticism is Good for Innovation

Jonathan Bendor: Why Criticism is Good for Innovation | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
How to quash bad ideas without stifling innovation.

Via Tony Shan, Edward Chenard
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52 tools for any company to innovate like a Startup /by @nickdem

52 tips & tricks to make large enterprises more entrepreneurial.
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100+ Google Analytics Remarketing audiences for Retargeting

100+ Google Analytics Remarketing audiences for Retargeting | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
In this article I will show more than 100 different ways to remarket to your target audience in Google Analytics.
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27 Revenue Model Options B2B curated by @arnevbalen - Board of Innovation

How to find new ways to make money in a B2B context? Explore 27 trigger cards with different business model options and pricing tactics (B2B version).
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Small Business Online Solutions - Patant Consultants's curator insight, July 12, 2015 8:57 PM

A surprising twist on this slide presentation. Simply unexpected options presented but still very much on point and relevant. 

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An Introduction to the Ecommerce Customer Lifecycle

An Introduction to the Ecommerce Customer Lifecycle | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
An introduction to the stages of the ecommerce customer lifecycle, and how online retailers can use this to frame their customer communications.
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The education of Airbnb’s Brian Chesky

The education of Airbnb’s Brian Chesky | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
How the home-sharing site's co-founder hacked leadership and taught himself to be a world-class CEO.
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Miggy Azurin's curator insight, July 1, 2015 8:20 AM

What an amazing and inspirational story of humility and commitment. Brian Chesky is definitely one entrepreneur you can look up to. :)

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7 Lead Nurturing Secrets To Turn Strangers Into Customers

7 Lead Nurturing Secrets To Turn Strangers Into Customers | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
These lead nurturing secrets will help you increase brand awareness, create new sales, establish credibility and keep customers coming back for more.
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Why Offering Rewards to Stay Can Drive Customers Away

Why Offering Rewards to Stay Can Drive Customers Away | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
On the surface, customer retention plans seem to make perfect sense. But according to new Wharton research, it’s a lot more complicated than that.
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