CustDev: Customer Development, Startups, Metrics, Business Models
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CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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Building a B2C2B Content Strategy

Building a B2C2B Content Strategy | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Forget hacks. Here's an actual growth playbook for content with a B2C2B product at it's core.
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30 Brilliant marketing growth hack cards.

30 Marketing growth hack cards, most of which you'll never have seen before, taken from the recent blog posts of the smartest cookies in the industry.
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Quick hack to get more customers with Nerdy Data - Videofruit

Quick hack to get more customers with Nerdy Data - Videofruit | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

Do you want more customers?

One of the quickest and most hacky ways to get more customers is to make a hit list: a list of folks who are either already buying from your competitors or are using products tangentially related to the product (or service) you sell.

Then reach out to every person on your list and tell them about your product.

Here is a super simple way to do that:

Step 1: Use NerdyData.com to get a list of websites using your competitor's product.

Step 2: Reach out to them

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How To Get 10,000 Unique Visitors In 5 Days With One Post – UsabilityTools.com Blog

How To Get 10,000 Unique Visitors In 5 Days With One Post – UsabilityTools.com Blog | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
We gathered opinions and crafted an amazing post that gave us tons of traffic in a short time. Read on to learn How To Get 10,000 Unique Visitors.
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Forget about the mobile internet

Forget about the mobile internet | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
For as long as the idea of the 'mobile internet' has been around, we've
thought of it as a cut-down subset of the 'real' Internet. It's time to
invert that - to think about mobile as the real internet and the desktop as
the limited, cut-down version. 
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Johan Sundström's curator insight, September 9, 2015 12:06 AM

"Mobile internet" is actually "internet-everywhere"

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Our Marketplace Obsession And Bubble

Our Marketplace Obsession And Bubble | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

It’s a model that dates back to the initial concept of Yellow Pages in 1883. And it makes sense — giving homeowners a convenient way to find local businesses around them (i.e., cleaners, handymen, babysitters, landscapers, pet sitters, etc.), while giving those same local businesses exposure to new clients.

 
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Building Analytics at 500px

Building Analytics at 500px | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
A look at building analytics from the ground up at a mid-sized start-up and some of the challenges faced along the way
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Customer Value Optimization: How to Build an Unstoppable Business

Customer Value Optimization: How to Build an Unstoppable Business | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Ryan Deiss shares the exact system he applies to every business he starts, acquires or consults. They don’t teach this stuff in business school.
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The Customer Journey to Online Purchase

The Customer Journey to Online Purchase | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.
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Funnel Building: The Re-Education - The New Way to Understand and Build Campaign Funnels That Convert

Funnel Building: The Re-Education - The New Way to Understand and Build Campaign Funnels That Convert | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Landing pages, unconnected and unpromoted, won’t grow your business. See the new way to grow your business with this free campaign funnel lesson.
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5 Modern Keyword Research Methods to Uncover Hidden Gems

5 Modern Keyword Research Methods to Uncover Hidden Gems | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
All content campaigns begin with the same thing: keyword research. And there’s a reason for this.  
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10X Content: The Complete Collection

10X Content: The Complete Collection | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Rand Fishkin, who co-founded Inbound.org, coined the term “10X Content” to describe content 10 times better than anything else in a search result The kind of content that has gravitas, that is enduring, and is worth paying attention to.

To illustrate his point, he curated a list here and shared it on stage at MozCon 2015 sharing it to inspire the community to create 10X content in their space.
ukituki's insight:

As creators, we need to think carefully about the longevity of the content deluge. Will people continue to “pay attention” (think about that phrase for a moment) to what we’re publishing? Whatever, whenever we’re publishing?


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steve batchelder's curator insight, August 10, 2015 2:01 PM

As creators, we need to think carefully about the longevity of the content deluge. Will people continue to “pay attention” (think about that phrase for a moment) to what we’re publishing? Whatever, whenever we’re publishing?


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The Secrets Behind a $5M+ Per Day Mobile Game (Clash of Clans) - Nate Desmond | Explorations In Holistic Marketing

The Secrets Behind a $5M+ Per Day Mobile Game (Clash of Clans) - Nate Desmond | Explorations In Holistic Marketing | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
.  However, an industry insider has since reached out and told me that based on what his company's app makes per day at a lower rank on the gross revenue
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Growth Hacking: 21 Actionable and Unique B2B SaaS Growth Hacks

This is a guide to Growth Hacking for B2B SaaS and Web App companies. Created by noted SaaS Marketing expert and Growth Hacker Lincoln Murphy of Sixteen Ventur…
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Really Targeted Outreach - YouTube

We've all sent guest post pitches and "link building requests" and begged for precious links any way and anywhere we can. But, that simply isn't marketing. 

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SaaStr | Money, Bonuses, “Customers That Waste My Time”, and Greed: You Get What You Pay For

SaaStr | Money, Bonuses, “Customers That Waste My Time”, and Greed:  You Get What You Pay For | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
There was one thing prospective sales reps would say in an interview that always chilled my spine.  It would especially come from sales reps from larger companies in high-velocity in-bound environment (e.g., WebEx-type environments).
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POST-DEMOGRAPHIC IMPERATIVES

Demographics are dead. Adapt your strategy or perish.
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The Comprehensive Guide to Building an eBook for Your Lead Magnet

The Comprehensive Guide to Building an eBook for Your Lead Magnet | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
eBooks are a great lead magnet. They’re comprehensive, giving your leads something tangible, beyond a simple cheatsheet or checklist, and they’re also cheaper and more likely to hit a wide audience than a webinar. The catch is, as Max says, they have one big drawback. They can take forever to produce. If you want to …
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500 Startups Marketing Hell Week Batch 14

500 Startups Marketing Hell Week Batch 14 | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Startup Marketing for Marketing Hell Week brought to you by 500 Startups.
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16 Startup Metrics via Andreessen Horowitz (@a16h)

16 Startup Metrics via Andreessen Horowitz (@a16h) | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
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Growth Engine Labs's curator insight, August 24, 2015 5:49 PM

Data-based growth is what the VC's are looking for.

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How to Tell if Your Marketing Economics are Broken or Brilliant

How to Tell if Your Marketing Economics are Broken or Brilliant | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
How to use and expand on the customer lifetime value (LTV) formula to analyze your sales cycle and determine your marketing ROI.
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Optimize Smart Web Analytics Tool Box

Optimize Smart Web Analytics Tool Box | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
In this article I am going to share the web analytics tools I use and recommend.
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Why I Stopped Angel Investing (And You Should Never Start)

Why I Stopped Angel Investing (And You Should Never Start) | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
I did win at angel investing. Barely, and I did it with a ton of advantages you probably don't have. And even I'm getting out, because I know so much of my success was luck.
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Service Design Thinking - How to successfully innovate beyond buzzword

These are the slides of a talk I gave at the Interaction South America Conference 2013 in Recife, Brazil. Find the videos I showed on our websites: www.myserv
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10 Hyper Disruptive Business Models

We've analyzed tons of disruptive players when we were writing our book on Digital Transformation. We discovered 7 similarities and call them "The 7 Metaphors …
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Eloquens's curator insight, August 30, 2015 7:15 PM

Valuable look at how to leverage disruptive growth.

Thorsten Strauss's curator insight, September 23, 2015 4:41 PM

best practice: hyper disruptive business models