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CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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The Ultimate Guide To Successful Email Marketing

The Ultimate Guide To Successful Email Marketing | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
ukituki's insight:

We’ve written The Ultimate Guide To Successful Email Marketing to give you a framework for setting up your email marketing from scratch and optimizing your campaigns over time.

We’ve pulled together the steps in this guide based on the highly segmented and targeted email marketing campaigns we’ve seen our customers send at Vero, the campaigns we’ve tested ourselves and market-leading examples we’ve seen out in the wild.

When I got started with email marketing at Vero, I always wished there had been someone to teach me many of the lessons I’ve learned from trial and error. This guide is the guide I wanted for myself. With over 10,000 words, advice from 15+ experts and countless examples this guide will generate new ideas and give you the firepower to make your email marketing a success.

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The organization that renews itself: Lasting value from lean management | McKinsey & Company

The organization that renews itself: Lasting value from lean management | McKinsey & Company | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Applying lean principles to management, rather than just operations, can help large organizations reimagine how they work and unlock value through continuous improvement. A McKinsey & Company article.
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Visualizing the Interactions Between CAC, Churn and LTV by @ASmartBear

Visualizing the Interactions Between CAC, Churn and LTV by @ASmartBear | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
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This is an absolute must-read primer on SAAS metrics
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Measuring What Matters: How To Pick A Good Metric

Measuring What Matters: How To Pick A Good Metric | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
A detailed look at some of the considerations in picking the right metrics to measure in a startup.
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Business Model Map - English Edition

Business Model Map is a cross-over diagram among Blue Ocean Strategy, Service Design, Lean Startup and BM Canvas. The backbone of business model map is 'Busines
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Design of Experiments for Startups - interview with @AshMaurya

A fireside chat between Ash Maurya and Peter Torstensen at Accelerace in Copenhagen on the design of experiments for startups.

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The Lean Business Model Gameboard: Deeply Understand and Predict Customer Behavior

The Lean Startup Method, Business Model Innovation, and Customer Habit Engine all work using a 3-Phase Feedback Cycle that is illustrated on the gameboard. http

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▶ LinkedIn Speaker Series with Reid Hoffman - YouTube

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LinkedIn co-founder Reid Hoffman discusses the ideas in his new book  "The Start-up Of You".

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Visitor Intent: Smart clues for understanding customer journeys

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99 Startups

99 Startups | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Dear internet, please record this. I’ve done my part.

If you’re having funding problems I feel bad for you son
I got 99 problems but my pitch ain’t one
[Verse One]
I got a app patrol shipping...
ukituki's insight:
If you’re having funding problems I feel bad for you sonI got 99 problems but my pitch ain’t one
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15 Growth Hacks for Traction

15 Growth Hacks for Traction | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
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Growth Hacking: Pre-Launch Revenue Case Study

Growth Hacking: Pre-Launch Revenue Case Study | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Pre-launch Growth Hacking in a bootstrapped startup can be tricky, but when executed to perfection like Trak.io did can accelerate growth substantially.
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O'Reilly Webcast: Eric Ries and Laura Klein - Lean Startup Experts on Success, Mistakes, and Failure - YouTube

Recorded from a live event In this exclusive Q&A session with Eric Ries, entrepreneur and creator of the Lean Startup methodology and Laura Klein
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The two simplest and most powerful tools to identify your top priority | Spikelab.org

The two simplest and most powerful tools to identify your top priority | Spikelab.org | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Two of the simplest and most powerful tools to brainstorm ideas, create canvases and decide on your most important next action
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The Foundation of Customer Discovery: Understanding Customer Needs | Startup Blender

The Foundation of Customer Discovery: Understanding Customer Needs | Startup Blender | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Adam Berrey's Startup Blender is a blog about starting and building new companies, plus random thoughts on entrepreneurs, tech, life, etc.
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Patrick Scheuerer's curator insight, February 16, 11:35 PM

Understanding customer needs is crucial to build a successful business model.

Alex Moyle's curator insight, February 17, 1:33 AM

Understanding your client needs before during and after interaction is key to demonstrating to your clients you care more about them than yourself,  simple technique to sketch your knowledge out, 

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O'Reilly Webcast: Interviewing Users Uncovering Compelling Insights - YouTube

Interviewing users is undeniably one of the most valuable and commonly used user research tools.

ukituki's insight:


People tend to 'wing it' rather than develop their skills. Without good interviewing skills, insights may be inaccurate or reveal nothing new, suggesting the wrong design or business responses, or they may miss the crucial nuance that points to innovative breakthrough opportunities.

This webcast will look at how to frame the research problem so it has the most impact on the team and their design. We will explore: Importance of rapport-building and listening Techniques Review different types of questions Why you need to have a range of question types What type of participants to recruit and how to find them

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From webinar to 6 figure MRR in 3 months

From webinar to 6 figure MRR in 3 months | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
ukituki's insight:
Here's a video presentation  Troy Dean gave recently at the Phoenix Lean Circle MeetUp about how he  "lean'd" or latest venture into existence. It became a 6-figure business within 3 months of launch and is a MRR business model.   
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Building Habit Forming Products

Building Habit Forming Products | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Nir Eyal distilled years of research, consulting and practical experience to write Hooked: A Guide to Building Habit-Forming Products. He founded and sold two technology companies and taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing appears in the HBR, The Atlantic, TechCrunch, and Psychology Today.  
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Marketplace Advice - ADAM DRAPER

Marketplace Advice - ADAM DRAPER | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
ukituki's insight:

Rule #1: Fill Supply

Rule #2: High Volume with low transaction fee or low volume with a high transaction fee

Rule #3: Narrow your focus as much as possible.

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Former Facebook/Twitter/Quora Growth Expert Andy Johns Shares His Thoughts On User Growth » Growth Everywhere

Former Facebook/Twitter/Quora Growth Expert Andy Johns Shares His Thoughts On User Growth » Growth Everywhere | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
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Time Management for Startups: Quantify, Prioritize, and Automate

Time Management for Startups: Quantify, Prioritize, and Automate | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
When it comes to building a startup, the most precious resource really is time. Chris Bolman shares his time management methods.
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Use this spreadsheet for churn, MRR, and cohort analysis (Guest Post)

Use this spreadsheet for churn, MRR, and cohort analysis (Guest Post) | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
[Andrew: Christoph Janz has written some of the best essays on SaaS metrics and cohort analyses, and he was kind enough share the latest with us below. A bit about the author: Christoph is co-found...
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The next big thing will start out looking like a toy - Chris Dixon

ukituki's insight:

The reason big new things sneak by incumbents is that the next big thing always starts out being dismissed as a “toy.”  This is one of the main insights of Clay Christensen’s “disruptive technology” theory. This theory starts with the observation that technologies tend to get better at a faster rate than users’ needs increase. From this simple insight follows all kinds of interesting conclusions about how markets and products change over time.


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Crowdini case study: focus on value before growth

Crowdini case study: focus on value before growth | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Can I get your advice on how to grow our customers? This is most frequent question entrepreneurs ask me. Whether it is day #1 of your startup or the night before your IPO, the challenge never ends:...
ukituki's insight:

My advice to Crowdini was to dig deeper and learn more about who and why people keep playing and to begin engaging brand/marketing managers about what they are learning. This is vastly more important than getting to X number of users, building more features, or raising money.

 

This is hard, tedious, boring, frustrating, unsexy (get the point?) work. If you find yourself in a similar situation you’re doing everything right. You won’t find the answers in Techcrunch, at your next meetup, by talking to investors, or at “growth hacking” conference. I don’t know the answers, Jason and Komra don’t know the answers, and the users themselves probably can’t articulate it.

 

But I know how to find them – by spending months engaging users and understanding their problems even better than they do.

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Why Everything I Thought I Knew About Churn Is Wrong

Why Everything I Thought I Knew About Churn Is Wrong | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
ukituki's insight:

Most companies calculate lifetime value with this formula:

monthly_revenue x 1/(1-monthly_churn_rate)

And that formula makes sense as this Snowplow presentation explains and this Wikipedia on geometric series entry shows. The problem is there are three major assumptions in the formula:

The churn rate from month to month is consistentThe churn rate from customer to customer is consistentThe business's offering is consistent (pricing, competitive dynamics)

Neither of which are true for most businesses. In practice, Custora found LTV estimates can be more than 2x greater than reality.

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