We’ve written The Ultimate Guide To Successful Email Marketing to give you a framework for setting up your email marketing from scratch and optimizing your campaigns over time.
We’ve pulled together the steps in this guide based on the highly segmented and targeted email marketing campaigns we’ve seen our customers send at Vero, the campaigns we’ve tested ourselves and market-leading examples we’ve seen out in the wild.
When I got started with email marketing at Vero, I always wished there had been someone to teach me many of the lessons I’ve learned from trial and error. This guide is the guide I wanted for myself. With over 10,000 words, advice from 15+ experts and countless examples this guide will generate new ideas and give you the firepower to make your email marketing a success.
Interviewing users is undeniably one of the most valuable and commonly used user research tools.
People tend to 'wing it' rather than develop their skills. Without good interviewing skills, insights may be inaccurate or reveal nothing new, suggesting the wrong design or business responses, or they may miss the crucial nuance that points to innovative breakthrough opportunities.
This webcast will look at how to frame the research problem so it has the most impact on the team and their design. We will explore: Importance of rapport-building and listening Techniques Review different types of questions Why you need to have a range of question types What type of participants to recruit and how to find them
Here's a video presentation Troy Dean gave recently at the Phoenix Lean Circle MeetUp about how he "lean'd" or latest venture into existence. It became a 6-figure business within 3 months of launch and is a MRR business model.
Nir Eyal distilled years of research, consulting and practical experience to write Hooked: A Guide to Building Habit-Forming Products. He founded and sold two technology companies and taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing appears in the HBR, The Atlantic, TechCrunch, and Psychology Today.
The reason big new things sneak by incumbents is that the next big thing always starts out being dismissed as a “toy.” This is one of the main insights of Clay Christensen’s “disruptive technology” theory. This theory starts with the observation that technologies tend to get better at a faster rate than users’ needs increase. From this simple insight follows all kinds of interesting conclusions about how markets and products change over time.
Can I get your advice on how to grow our customers? This is most frequent question entrepreneurs ask me. Whether it is day #1 of your startup or the night before your IPO, the challenge never ends:...
My advice to Crowdini was to dig deeper and learn more about who and why people keep playing and to begin engaging brand/marketing managers about what they are learning. This is vastly more important than getting to X number of users, building more features, or raising money.
This is hard, tedious, boring, frustrating, unsexy (get the point?) work. If you find yourself in a similar situation you’re doing everything right. You won’t find the answers in Techcrunch, at your next meetup, by talking to investors, or at “growth hacking” conference. I don’t know the answers, Jason and Komra don’t know the answers, and the users themselves probably can’t articulate it.
But I know how to find them – by spending months engaging users and understanding their problems even better than they do.