CustDev: Customer Development, Startups, Metrics, Business Models
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CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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8 Pinterest Statistics You Can't Ignore | Sprout Social

8 Pinterest Statistics You Can't Ignore | Sprout Social | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
There are a lot of things you might not know about Pinterest. Here are 8 Pinterest statistics that serve to strengthen your ongoing marketing efforts.
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3-5A's Customer Conversion Model

I have found out that current models are not relevant very much. Thus I developed own one. 3-5A's model is universal, measurable, flexible and actionable. Let …
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LUMA's State of Digital Marketing at DMS West 15

At LUMA Partners' inaugural Digital Marketing Summit, we presented the State of Digital Marketing, which provides our views on the market and significant trend…
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How to Come Up with More Winning Tests Using Data

How to Come Up with More Winning Tests Using Data | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
The success of your testing program is a sum of these two: number of tests run (volume) and percentage of tests that provide a win. But how do you win more tests? This comes down to the most important thing about conversion optimization – the discovery of matters.
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The #Pricing Strategies of 1876 #Marketing Technology Companies

The #Pricing Strategies of 1876 #Marketing Technology Companies | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
I collected data on 1876 marketing technology companies. Here's what I learned about the most common pricing strategies.
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Marketing data technology: making sense of the puzzle - Chief Marketing Technologist

Marketing data technology: making sense of the puzzle - Chief Marketing Technologist | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
The following is a guest post by the CEO of Sweetspot Intelligence, Sergio Maldonado. I had the pleasure of meeting Sergio at MarTech Europe last month where he shared a sketch of the above “marketing data technology” landscape with me. I found it very interesting and invited him to share his perspective with readers here. …
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18 Calculated Metrics for Google Analytics | Loves Data

18 Calculated Metrics for Google Analytics | Loves Data | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Calculated Metrics allow you to combine standard metrics to create your own super–amazing–shiny metrics inside Google Analytics.
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High-Failure Strategies

High-Failure Strategies | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
I’ve been thinking a lot about high-failure strategies. Strangely, I think this may be the single biggest shift in mindset that I’ve experienced over the last 5-7 years.
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James Sprenger's curator insight, November 21, 2015 11:42 AM

#infographics don't need to be fancy. Simply and effectively captured #startup #strategy

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Digital Marketing and Measurement Model: Web Analytics

Digital Marketing and Measurement Model: Web Analytics | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
The Digital Marketing & Measurement Model provides a 5 step process to apply structured thinking to ensure you are focused on measuring what matters most.
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ventureLAB's curator insight, November 10, 2015 12:44 PM

This is a wonderful metrics tool

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20 of the Best Slide Decks for SaaS Leaders

20 of the Best Slide Decks for SaaS Leaders | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
A complete list of the best slide decks for SaaS metrics, growth, marketing, sales, customer success, funding and more!
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Copywriting formulas (don't write from scratch!)

Copywriting formulas (don't write from scratch!) | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Copywriting formulas make it dead-simple to write anything. This post features 200+ formulas for tweets, headlines, pages, posts and more.
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How to master Growth Hacking Techniques in 30 days

How to master Growth Hacking Techniques in 30 days | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Whether you’re a beginner or an advanced marketer you’ll benefit from this how to master Growth Hacking in 30 days day-by-day guide to scale your growth
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Competing on Customer Journeys

Competing on Customer Journeys | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
You have to create new value at every step.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, October 19, 2015 4:35 AM

Companies can no longer react to customers expectations, they need to be proactive.


"Companies building the most effective journeys master four interconnected capabilities:


1) Automation

2) Proactive personalization

3) Contextual interaction

4) Journey innovation


David Edelman shares his experience with Sungevity, along with other developments from other major brands.


Share other brand stories you have experienced where they continuously improve and delight across your journey with them?

Dr. Madelyn Blair's curator insight, October 19, 2015 8:58 AM

This article is written for companies who want to juice up their appeal to customers by walking them through a journey. As I read it, I got a strong sense that they were actually writing a story where the customer was the hero. Check it out. This review was written my Dr. Madelyn Blair. See her at www.madelynblair.com. Follow her @madelynblair.

Minna Kilpeläinen's curator insight, October 20, 2015 4:16 PM

Have you already fallen into The Loyalty Loop?

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Minimum Viable Products are Dubious in Critical Infrastructure

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Control the Negotiation Before It Begins

Control the Negotiation Before It Begins | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Focus on four preliminary factors that can shape the outcome.
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Jason Lemkin on why the SaaS industry has grown exponentially in recent years

WATCH FULL EPISODE: http://thisweekinstartups.com/jason-lemkin-saastr/ Jason sits down with the "Godfather of Saas," Jason Lemkin, to discuss everything from...
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It's a Trap! A Surprising Path to Stop Trading Time for Money

It's a Trap! A Surprising Path to Stop Trading Time for Money | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Work less, make more. It's a lot simpler than you think to get out of the "trading time for money trap." Danny Iny explains just how simple it is.
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Customer Experience Matrix: Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix: Customer Data Platforms Revisited: The Future of Marketing Data | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
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Why Product Thinking is the next big thing in UX Design

Why Product Thinking is the next big thing in UX Design | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
“ Life’s too short to build something nobody wants…”
Via Pedro Costa Neves
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bhavesh patel's curator insight, November 20, 2015 11:41 AM

Product along with UX focused on customers first (what), followed by vision and strategy (why/how) sounds right to me!

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Dinosaurs and Unicorns: Avoiding Corporate Extinction by Investing

Software Eats The World. Unicorns Kill Corporations (Dinosaurs). Smart Dinosaurs Invest in Innovation & Buy Startups Before They Become Unicorns. These & Other…
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Lessons from Silicon Valley - Company Culture, Growth Hacking, Design Thinking

Keynote talk given at Kyiv-Mohyla Business School (KMBS), Kyiv, Ukraine, October 15 2015. Speaker: Burton Lee. Website: www.StanfordEuropreneurs.org Twitter: @…
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I Analyzed 147 Cold Sales Emails And 93.9% Of Them Sucked

I Analyzed 147 Cold Sales Emails And 93.9% Of Them Sucked | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
From bad mail merges to un-interesting subject lines to an utter lack of focus on WIIFM, I analyzed what makes bad cold sales emails suck so bad.
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Growth Hacking: Data and Product Driven Marketing - David Arnoux

From OSCON 2015 in Amsterdam: David Arnoux will accelerate your learning experience from digital marketing to understand the depths of growth hacking. He wil...
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The First Step To Building A Growth Machine

The First Step To Building A Growth Machine | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
When I meet new companies to advise them on growth, the number one question
I get is “what tactic should I use to grow my business?”  At first I would
try to give an answer.  But it never felt right.  After all, I just met
this person and knew next to nothing about their business.  Even more
important though I started to realize that the question typically stemmed
from the search for a secret, hack, or tip about a growth tactic that was
going to unlock all of their growth problems. 
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Nobody Cares How Hard You Work

Will we ever decouple perceived effort and long hours with our rewards system?
ukituki's insight:

If you’re judging your output by your tiredness, you’resure to be misled.

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