CustDev: Customer Development, Startups, Metrics, Business Models
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CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
Curated by ukituki
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Here's the hierarchy of luxury brands around the world

Here's the hierarchy of luxury brands around the world | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Gucci is so over.
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5 Tips To Make The Journey More Fun

5 Tips To Make The Journey More Fun | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Really, there's nothing I've done in my life that is harder than being a founder CEO. Nothing. It's 100x harder than being a VP. Even if the actual work is easier. It's 100x harder than being a VC.   
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Competing with B2B Systems of Record with a Mobile-First Approach – Disrupting Salesforce

Competing with B2B Systems of Record with a Mobile-First Approach – Disrupting Salesforce | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
App unbundling and mobile first approaches for B2B software are really interesting to me. Awhile back I wrote a post about unbundling LinkedIn. Lately I’ve been spending a lot of time thinking about what it would take to compete with and ultimately dethrone Salesforce (or SugarCRM or Microsoft Dynamics for that matter) with a mobile-first…
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Doing Biz Dev — Medium

Doing Biz Dev — Medium | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

A guide to Business Development at early-stage startups

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How to manufacture desire

How to manufacture desire | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Type the name of almost any successful consumer web company into your search bar and add the word “addict.” Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict”...
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The Future Of Retail, According to Shopify CEO @Tobi - Word-of-Mouth and Referral Marketing Blog

The Future Of Retail, According to Shopify CEO @Tobi - Word-of-Mouth and Referral Marketing Blog | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
The future of retail is experiential: “It’s not about the product. It’s about what’s being represented.”
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Competitive Intelligence Analysis-Best Tools, Reports, Metrics

Competitive Intelligence Analysis-Best Tools, Reports, Metrics | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Competitive intelligence analysis provides a unique advantage to your web analytics data. Learn the best metrics, reports to improve your digital strategy.
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How to followup and not be a stalker

How to followup and not be a stalker | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
„Stalking is when two people go for a long romantic walk together but only one of them knows about it.”
We are the busiest population ever, especially in IT. That’s why it’s really hard to get something new into somebody’s mind (and inbox). One thing that definitely works is persistence – to remember to followup. But when there is no commitment from the other side and nothing to refer to, you often just let go. Nobody wants to be a stalker.Here are a few techniques we use at RightHello to follow
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Darcee Anne's curator insight, March 17, 2015 12:41 PM

It's a delicate balance...

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Customer Lifetime Value - #MeasureCamp

Basic information on Customer Lifetime Value models.
- Demything frequent doubts with CLV.
- You can not calculate CLV in Google Analytics.
- First steps and outputs that you have to prepare when thinking about CLV.
- Presentation of possible outputs a CLV model can give you.
- Discussion on early estimation of CLV using cohort analysis and simple models to understand what interactions lead to a success.
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101 sales email templates you can use to close more deals

101 sales email templates you can use to close more deals | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Here are 101 sales email templates for you to swipe and make your own. Emails include: prospecting, outreach, cold emailing, follow up, and startups.
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Early Product Metrics and other Traction-Tracker Things to Measure

Early Product Metrics and other Traction-Tracker Things to Measure | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Traction. It's a hot buzzword tossed around the startup ecosystem as an
umbrella term to encompass the idea that your company is picking up steam.

Traction is a positive indicator to the major stakeholders you have as a
founder: investors, employees, customers, and of course - you.

Think of traction as an agreed-upon way to gauge how it's going. With the
right amount of traction: 

* early investors are happy (value of their equity increases)
* fundraising is easier (product/market
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Go-to-Market Best Practices for Startups by @a16z

Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both). 

ukituki's insight:

Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney. 

Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.

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12 of the Best Email Marketing Examples You've Ever Seen (And Why They're Great)

12 of the Best Email Marketing Examples You've Ever Seen (And Why They're Great) | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Check out 12 examples of top-notch email marketing and learn what makes them so effective.
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Kim Harris's curator insight, March 6, 2015 4:34 PM

A picture can say a thousand words...using marketing with images that speak to your audience is key to connection.  Make sure they are copyright and royalty free is you mine from the web, or pull out your iphone and take a few snapshots for your own flavor in pics.

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YC W15 Demo Day

YC W15 Demo Day | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

The venture capital firm Y Combinator held today its semi-annual Demo Day.  This time it’s for YC W15.  Most of these startups either presented at today’s demo day or have already launched in the press.  Below are all the currently known companies in YC W15.  

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The Good, the Bad and the Ugly of Digital Advertising

The Good, the Bad and the Ugly of Digital Advertising by Terence Kawaja. There are thousands of companies in the dynamic digital advertising industry, the vast majority of which will fail. And yet, for a select few, the future has never looked brighter. You could characterize the situation as the good, the bad and the ugly. 

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How to calculate LTV for SaaS the right way

How to calculate LTV for SaaS the right way | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
There’s more than one way to calculate LTV—here’s how we do it, and why.
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How to Master The Social Media Engagement Funnel

How to Master The Social Media Engagement Funnel | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Aseem Badshah, CEO at Socedo shares his deck from Sales Hacker Series Seattle on how to push B2B sales leads through your Social Media engagement funnel.
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Get better qualitative data on your user experience with microfeedback #custdev

Get better qualitative data on your user experience with microfeedback #custdev | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

Microfeedback lets you gather insightful feedback at just the right moment, so you can create an even better product or experience.

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What Analysing 400+ Games Has Taught Us - GameAnalytics Blog

What Analysing 400+ Games Has Taught Us - GameAnalytics Blog | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Each year brings with it a set of new fads in gaming, some make it, some falter, but one question is ever present: what makes a game successful? In an attempt to answer this, we looked at the evolution of key game metrics over 90 days after launch, across 415 games released in 2014 and spreading across multiple genres and platforms.
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SalesLoft's Service Level Agreement Template for #Sales Development

SalesLoft's Service Level Agreement Template for #Sales Development | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Sean Kester, Head of Sales Development and Anthony Zhang, Director of Sales at SalesLoft share's their internal Sales Development Service Level Agreement.
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Sales Funnel Optimization for SaaS Startups

Sales Funnel Optimization for SaaS Startups | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
There's a magical property to the classic sales funnel SaaS startups use to evaluate the effectiveness of their go-to-market organizations: an increase in effectiveness at any stage of a sales funnel cascades through to the end funnel. But improvements to the early parts of the funnel are more important than those later in the funnel, because they meaningfully improve key SaaS metrics like cost-of-customer acquisition and
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How to Get in Front of your Ideal Customers

How to Get in Front of your Ideal Customers | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Lincoln Murphy, Customer Success Evangelist at Gainsight teaches us how to find and get in front of our ideal Customers.
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Mapping out Micro-VC

Mapping out Micro-VC | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

To note, nearly 100 new firms were formed in 2014, representing nearly 40% of the total fund issuances last year (by number of funds). For some historical perspective, 1st time funds comprised anywhere between 20-30% of new funds raised/year from 2002-2010.

ukituki's insight:

 

A large sub-set of those 100 firms were what we’d call “Micro-VC’s”.  I’ll loosen up my definition of Micro-VC in this writing to include firms that raise funds >$100MM and invest primarily somewhere in the seed process or very early A round.

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Crossing the Chasm by Geoffrey Moore - Lean Product Meetup - YouTube

Geoffrey Moore gave this talk on Crossing the Chasm at the Lean Product Meetup on Feb 24, 2015. http://www.meetup.com/lean-product/
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How to choose the best playbook for the playground you're in.

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How the Seed-Stage VC Trend Began, The Downsides of Unicorns & Much More | Bothsides of the Table

How the Seed-Stage VC Trend Began, The Downsides of Unicorns & Much More | Bothsides of the Table | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
But back in 2005 there were a few people who spotted the trend before others and one of the true pioneers was (and continues to be) Jeff Clavier who founded SoftTech VC. And to show you just how similar many of these pioneers of the industry went through a similar startup journey to you – Jeff started by investing his own personal money ($250k) for a few years – $25k at a time – until he could persuade a few institutional investors to give him some money. By fund II (2007) he was able to raise $15 million (if you watch the video you’ll hear an interesting story of how he did this) and he had a proper fund.
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