App unbundling and mobile first approaches for B2B software are really interesting to me. Awhile back I wrote a post about unbundling LinkedIn. Lately I’ve been spending a lot of time thinking about what it would take to compete with and ultimately dethrone Salesforce (or SugarCRM or Microsoft Dynamics for that matter) with a mobile-first…
„Stalking is when two people go for a long romantic walk together but only one of them knows about it.” We are the busiest population ever, especially in IT. That’s why it’s really hard to get something new into somebody’s mind (and inbox). One thing that definitely works is persistence – to remember to followup. But when there is no commitment from the other side and nothing to refer to, you often just let go. Nobody wants to be a stalker.Here are a few techniques we use at RightHello to follow
Basic information on Customer Lifetime Value models. - Demything frequent doubts with CLV. - You can not calculate CLV in Google Analytics. - First steps and outputs that you have to prepare when thinking about CLV. - Presentation of possible outputs a CLV model can give you. - Discussion on early estimation of CLV using cohort analysis and simple models to understand what interactions lead to a success.
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
The venture capital firm Y Combinator held today its semi-annual Demo Day. This time it’s for YC W15. Most of these startups either presented at today’s demo day or have already launched in the press. Below are all the currently known companies in YC W15.
The Good, the Bad and the Ugly of Digital Advertising by Terence Kawaja. There are thousands of companies in the dynamic digital advertising industry, the vast majority of which will fail. And yet, for a select few, the future has never looked brighter. You could characterize the situation as the good, the bad and the ugly.
Each year brings with it a set of new fads in gaming, some make it, some falter, but one question is ever present: what makes a game successful? In an attempt to answer this, we looked at the evolution of key game metrics over 90 days after launch, across 415 games released in 2014 and spreading across multiple genres and platforms.
There's a magical property to the classic sales funnel SaaS startups use to evaluate the effectiveness of their go-to-market organizations: an increase in effectiveness at any stage of a sales funnel cascades through to the end funnel. But improvements to the early parts of the funnel are more important than those later in the funnel, because they meaningfully improve key SaaS metrics like cost-of-customer acquisition and
To note, nearly 100 new firms were formed in 2014, representing nearly 40% of the total fund issuances last year (by number of funds). For some historical perspective, 1st time funds comprised anywhere between 20-30% of new funds raised/year from 2002-2010.
A large sub-set of those 100 firms were what we’d call “Micro-VC’s”. I’ll loosen up my definition of Micro-VC in this writing to include firms that raise funds >$100MM and invest primarily somewhere in the seed process or very early A round.
But back in 2005 there were a few people who spotted the trend before others and one of the true pioneers was (and continues to be) Jeff Clavier who founded SoftTech VC. And to show you just how similar many of these pioneers of the industry went through a similar startup journey to you – Jeff started by investing his own personal money ($250k) for a few years – $25k at a time – until he could persuade a few institutional investors to give him some money. By fund II (2007) he was able to raise $15 million (if you watch the video you’ll hear an interesting story of how he did this) and he had a proper fund.
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