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Onboarding New Users Is Harder Than You Think | Inside Intercom

Onboarding New Users Is Harder Than You Think | Inside Intercom | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Onboarding new users requires balancing user experience with the friction of customer eduction and data gathering to prevent churn and retain more users.
ukituki's insight:

In the end, the right kind of onboarding for your site depends on your business model—and the answers to a few important questions:

What do you need to know about your users to provide them with a great experience?What do they need to do to get hooked on using your service?What are the costs and benefits of adding friction to your onboarding process?How will you motivate users to complete it?At what point in your users’ lifecycle does onboarding need to be completed?What actions must your users take regularly for your company to profit?
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CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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The evolving landscape of the marketing technology

The evolving landscape of the marketing technology | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

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6 Triggered Email Strategies for Ecommerce

6 Triggered Email Strategies for Ecommerce | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

What follows are six ecommerce email marketing strategies that can be launched in response to shopper behavior and used as a series to increase engagement. Some of these ecommerce email campaigns will require a bit of planning and follow up.

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5 Things We Did In 2014 To Grow By 1059%

5 Things We Did In 2014 To Grow By 1059% | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

2014 was a pivotal year for us here at Gleam, we’ve gone from humble bootstrapped beginnings to now having a product that is reaching more than 10M users every month & growing at 20%. 

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Get Human Feedback Before A/B Testing Your Landing Pages

Get Human Feedback Before A/B Testing Your Landing Pages | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
The first time I designed a Landing Page I was LOST and I wasted a lot of time. Know what I would do differently this time? Read to find out.
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How Lego Became The Apple Of Toys

How Lego Became The Apple Of Toys | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
After a decade-long slump, Lego has rebuilt itself into a global juggernaut. An exclusive look inside the company's top-secret Future Lab.
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Number Of Martech Companies Doubles To 2,000 In 2015

Number Of Martech Companies Doubles To 2,000 In 2015 | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Social media and content marketing are among the biggest categories for marketing technology companies, while influence marketing, performance & attribution emerge.
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The Ultimate #SaaS Metrics Cheat Sheet

The Ultimate #SaaS Metrics Cheat Sheet | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
A lot of people have asked us for help understanding what all the SaaS metrics mean, why they're useful and how they're calculated. We thought we'd invest a little time summarising some of the most important SaaS metrics into a two-page cheat sheet.
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Let’s raise a glass to 2015, the year of hyper-relevant marketing tech

Let’s raise a glass to 2015, the year of hyper-relevant marketing tech | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

Marketing in 2015 is positioned to be more robust and revolutionary than in 2014, says this Adobe VP

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10 B2B Sales Trends We Think Will Hit Big in 2015

10 B2B Sales Trends We Think Will Hit Big in 2015 | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
The Sales Acceleration & Automation space is really starting to heat up, and 2015 is set to be the year it really explodes. Here's what will happen in 2015.
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The user engagement calculator

User engagement is the lifeblood of any SaaS business. Why?
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Profitability of the Mobile Business Model … The Rise! & Inevitable Fall?

Profitability of the Mobile Business Model … The Rise! & Inevitable Fall? | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
A Mature & Emerging Market Profitability Analysis … From Past, through Present & to the Future. I dedicate this Blog to David Haszeldine whom has been (and will remain) a true partner when ...
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The NO Calculator

The NO Calculator | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Sales is a game of numbers, right? In order to close one sale you need to make 10, 25 or 50 calls. On the flip-side you get some hard, unpleasant NOs. But what doesn’t kill you makes you stronger.

This calculator helps you calculate the number of NOs you get per week, per year and during your lifetime. Let the scars show.
ukituki's insight:

Sales is a game of numbers, right? In order to close one sale you need to make 10, 25 or 50 calls. On the flip-side you get some hard, unpleasant NOs. But what doesn’t kill you makes you stronger.

This calculator helps you calculate the number of NOs you get per week, per year and during your lifetime. Let the scars show.

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Bruno A Levy's curator insight, January 2, 2:34 AM

funny and insight provoking way of looking at B2B sales. If you want some "yes", you have to accept to get some "no's"

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Marketers: Think tech has changed your job already? Brace yourself

Marketers: Think tech has changed your job already? Brace yourself | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

Three out of four marketers think significant and “dramatic” change is coming to their professions, according to a 478-person marketing executive study conducted for Marketo.

And that’s after they’re already reeling from change.

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How to Collect Customer Feedback That’s Actually Valuable

How to Collect Customer Feedback That’s Actually Valuable | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Getting customer feedback can be tricky. It’s not always easy to know who to ask or even the best way to phrase your questions. And even if you do manage to collect some feedback, what are you supposed to do with it?
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Open Source Business Models - Open source best practices

Open Source Business Models - Open source best practices | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Open Source Business Models

Via jean lievens
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7 Essentials of Marketing Analytics - Beginners Guide for Growth Hackers

7 Essentials of Marketing Analytics - Beginners Guide for Growth Hackers | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

Learn how to use data and tools in your marketing analytics. Here are the key things to get to started with data-driven marketing analytics

ukituki's insight:

Recently I was asked by a friend who wanted to learn more about how to use data and tools in their marketing analytics. Here are the key things I told him to get to started with data-driven marketing analytics.

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Spiros's curator insight, January 29, 10:37 AM

7 Essentials of Marketing Analytics

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How Senior-Level Marketers Are Redefining Success and Integrating the Customer Journey [Slideshare]

How Senior-Level Marketers Are Redefining Success and Integrating the Customer Journey [Slideshare] | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
“Today’s marketing leader must be more agile, data-focused, and customer-obsessed than ever before.”
Via Fred Zimny
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The Second-Timers: Seeing patterns in successful #saas businesses

The Second-Timers: Seeing patterns in successful #saas businesses | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
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4 Content Marketing Frameworks That Jumpstart Your Traffic

4 Content Marketing Frameworks That Jumpstart Your Traffic | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Learn how one blog increased their traffic by 2,000% with these 4 simple but powerful content marketing frameworks.
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Use Scraping & Virtual Assistants to Create Massive Pipeline

Use Scraping & Virtual Assistants to Create Massive Pipeline | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Sales Hacker Series - Hacking Lead Gen in San Francisco by the VP of Growth of Storefront, Matt Ellsworth.
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Lori Wilk's curator insight, January 4, 5:44 PM

I love this advice. 

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Post Launch Checklist: 10 Tasks You Should Complete • Distribution Hacks

Post Launch Checklist: 10 Tasks You Should Complete • Distribution Hacks | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Over the past week or so YC companies in my batch have begun launching in anticipation of Demo Day. Congratulations, your startup is in the news! Now what? I’ve done 3 company launches and more than a dozen product launches, and contributed to... | Danielle Morrill | CEO & Cofounder of Refer.ly, formerly 1st employee at Twilio
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Digging into Your Consumers’ Needs, with Naivety

Digging into Your Consumers’ Needs, with Naivety | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
In an inspiring conversation with Terese Alstin, co-founder of Hövding, the invisible helmet company, Cesar Malacon highlights the innovator’s ability to remain naïve when developing new products and introduces a contemplative approach to find...
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Paula King, Ph.D.'s curator insight, January 3, 7:52 PM

Excellent reminder to stay open and as the author says naive.

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Growth Hacking Guide & Marketing Channels For Beginners

Growth Hacking Guide & Marketing Channels For Beginners | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
If you're looking to learn about growth hacking, this step by step curated course will help you guide to all the best materials on growth hacking.
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