Today’s Fab Five leaders operate business models that span industries and countries. But they all certainly have elements of Network Orchestrators.
So instead of focusing on vertical industries, it’s time to look at business models instead. To help begin this transformation, our research discovered four simple ways that companies create growth and value:
Asset Builders make and sell physical things
Service Providers use people to offer services
Technology Creators generate and deliver intellectual property (software and data)
Network Orchestrators facilitate transactions and interactions within a network
Marketing analytics go beyond monitoring website traffic, page views, and all those metrics that make you feel good. Set vanity metrics ablaze. You also have to measure actionable metrics that truly matters to your business. When it comes to analytics, there are people who would act as if it doesn’t matter. But it does. That’s why smart marketers are capitalizing on marketing analytics to help improve their campaigns.
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Picking the right metric to rely on is hugely difficult. More importantly we might need to rethink the approach:
There is no such thing as the perfect analytic. Just pick one and see how useful it is to test your hypothesis or ideaThings will invariably change and render the chosen analytic less useful – its just a matter of timePick a metric that is meaningful but use other secondary metrics to gauge the efficacy of your main guardrailBe ready to evaluate current and adopt new key/leading indicators on a regular basis to avoid atrophy
Welcome to Growth Tribe's, (Amsterdam's #1 Growth Hacking Agency) huge list of Growth Hacking resources...Growth Hacking is a term coined by Sean Ellis in 2010. It is an art used mostly by tech startups to build, improve and grow their businesses using creativity, engineering, metrics and analytics.
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