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How to successfully validate your idea with a Landing Page MVP

How to successfully validate your idea with a Landing Page MVP | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
As many of you will know, I’ve long been an advocate and practitioner of the lean startup methodology.
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CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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Pretotyping - Techniques for Building the Right Product - SKMurphy, Inc.

Pretotyping - Techniques for Building the Right Product - SKMurphy, Inc. | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

“Pretotype It” (Second Edition) by Alberto Savoia lists seven techniques for determining that you are “building the right product before you invest in building your product right.”  

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3 Little Known Ways To Learn Everything About Your Target Audience

3 Little Known Ways To Learn Everything About Your Target Audience | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Even if you don't have a clue about a specific audience, it is not too hard to gain insight about your target audience in a very short amount of time. Here we will be discussing 3 ways you can gain...
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James Sprenger's curator insight, September 4, 2:21 PM

Good read for class

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How One Cold Email Landed Me A $15K Consulting Project

How One Cold Email Landed Me A $15K Consulting Project | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
I’ve outlined my entire process from beginning to end, including what worked, what didn’t and improvements that I could have made.
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The Value Proposition Canvas vs. The 1-Minute Value Proposition Act: …

“Customers Deserve the Best Products, Services, and Tools to Help Them Delightfully Get Their Jobs Done” Wouldn’t it be great if we so deeply understand custom…
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Leverage Data for Customer Success

Leverage Data for Customer Success | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Customer success teams look very human on the surface, behind the scenes they’re acting on a ton of data. Learn how to leverage data for customer success.
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5 Questions You Never Dared to Ask About the Business Model Canvas

5 Questions You Never Dared to Ask About the Business Model Canvas | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Millions of users have successfully applied the Business Model Canvas both
in the startup and corporate world. Here are five common questions that
people don't always dare to ask us.
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26 Social Listening Tools to Infuse Your eCommerce #Marketing with Awesome Intelligence

26 Social Listening Tools to Infuse Your eCommerce #Marketing with Awesome Intelligence | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

When you start off in eCommerce (or if you’ve been doing it for a while), you will realize how important quality marketing is to keep the pipeline of traffic going to your site. It is very likely that initially you will be relying mostly on organic, unpaid media to keep it afloat. Thus, most of your efforts might be around blogging, Facebook & Twitter posts, video and all other kinds of content marketing.

 

This comes with 3 main challenges:

Being creative on demand.Coming up with topics for your marketing campaigns often.Do so at a volume that makes a difference and works for an ecommerce business. It has to be scalable in volume to bring home the bacon, so to speak.


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, August 19, 5:36 PM

Kissmetrics included my favorite  content discovery tools, Scoop.it. in the blog post.

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The Scientific Method: How to Design & Track Viral Growth Experiments

Brian Balfour, VP Growth, HubSpot
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SaaS Churn Rate - What's Acceptable?

As a SaaS CEO you want to know what a good churn rate is. In this post I share a case study on churn that will help you position your company for growth.
ukituki's insight:

Survey Results that show roughly 70% of SaaS companies in their survey had annual churn in the < 10% range, with 75% of those at 5% or under.

 

The way I read the results of Pacific Crest’s survey is that 30% of SaaS providers surveyed have an unacceptable level of churn.

 

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Hacking Lead Gen - Tools, Resources, and Strategy

Lead generation and list building at scale.
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Other Innovation Systems vs. Predictive Innovation - Predictive Innovation

Other Innovation Systems vs. Predictive Innovation - Predictive Innovation | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Other Innovation Systems vs. Predictive Innovation shows why Predictive Innovation produces 8-9 times better results than any other innovation approach.
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Chicken-and-egg problem: No side joining without the other Multisided Platforms !

Chicken-and-egg problem: No side joining without the other Multisided Platforms ! | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Here's an excellent article on a recurrent question from Startups delaling with multisided platform.  This article made a detailed analysis of the key decisions that each MSP entrepreneur and inves...

Via YAN THOINET
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17 Insanely Actionable List Building Strategies That Will Generate More Subscribers Today

17 Insanely Actionable List Building Strategies That Will Generate More Subscribers Today | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Imagine if you could make one simple tweak to your website, and see an instant boost in email subscribers. Or even better: What if there were 17 of these tweaks… …and each of them could generate more leads for your business? You’d probably be pumped to read about them. Lucky for you, that’s exactly what […]
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Eleven Secrets of SaaS Product Design

Eleven SaaS product secrets that drive revenue growth by leveraging the connection between the customer and the company through the SaaS product.
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Disclosing Shared Value in Business Ecosystems

Disclosing Shared Value in Business Ecosystems | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
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The Pirate's Guide to Email

The Pirate's Guide to Email | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Take control of your transactional email. sendwithus is the missing tool for marketers to manage and optimize transactional emails.
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Learning from the best - 3 SaaS talks you should listen to

In this article we cover how to start learning from the best - 3 SaaS talks you should listen to. With topics on product success and distribution.
ukituki's insight:

You can never expect your customers to be fully loyal to you. They might like you, they might even love you, but you’re just a brand and they’ll always be able to go somewhere else if you disappoint them. Your relationship with them is ongoing and it’s your day-to-day job to make it as awesome as you can.

Read more: http://www.referralsaasquatch.com/learning-from-the-best-3-saas-talks-you-should-listen-to/#ixzz3BhCEN6Fg

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Value Proposition Design: How to Create Products and Services Customers Want: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith

Value Proposition Design: How to Create Products and Services Customers Want

~ Alan Smith (author) More about this product
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Value Proposition Design: How to Create Products and Services Customers Want [Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith] on Amazon.com. *FREE* shipping on qualifying offers. If you liked  Business Model Generation, you’ll love Value Proposition Design. The sequel builds on the same visual format and practical tools that made the first one so useful. It shows you how to use the Value Proposition Canvas
ukituki's insight:

Pre-orders of Alex Osterwalder's new book are now open.

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The Rich Snippets Algorithm

The Rich Snippets Algorithm | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
The rich snippets algorithm just got smarter. Find out what I learned when I dug deeper into how the rich snippets landscape is changing.
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3 Proven Follow-Up Email Templates | ColdEmailing.com

3 Proven Follow-Up Email Templates | ColdEmailing.com | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
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How StatusPage.io Drives Growth Through Customer Support

How StatusPage.io Drives Growth Through Customer Support | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
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10 TOOLS FOR UNDERSTANDING AND DISSECTING AN INDUSTRY

10 TOOLS FOR UNDERSTANDING AND DISSECTING AN INDUSTRY | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
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How to Get Your First Web and Mobile App Users

It's a challenge to find your first web and mobile app users. If you're a small startup with little to no resources getting new users can be difficult and cost…
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Why companies should care about e-care | McKinsey & Company

Why companies should care about e-care | McKinsey & Company | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Digital customer service is now a strategic imperative, but its adoption is hampered by weaknesses in delivery strategies and incomplete measurement of its effectiveness. A McKinsey & Company article.
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The Biggest Opportunities In Ecommerce Right Now, As Revealed By Retail Experts [Infographic] - ReferralCandy

Earlier this year, ecommerce writer Drew Sanocki approached more than 30 retail experts with the following question: What is the biggest opportunity in ecommerce right now? The result was a spectacular post series that’s well worth reading. For the benefit of ecommerce retailers/marketers who may be too busy to read all of it, we’ve put together a summarized infographic version for easy-scanning. [...]
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