Brands are changing their tactics. They don’t learn anything in depth; they optimize for speed instead. Here’s the kicker. Millennials don’t know anything anymore, except where to find what they need when they need it. Google did that to us, and it’s now happening to marketing, too. The process of learning something is too slow, and while you’ve been doing it, the rules of the game will have changed again. It’s just not worth it.
Companies are focusing on APIs and on preserving brand identity.
There are two subtle consequences to this new scenario: a) best-in-class companies staying independent and keeping the focus on a very specific customer will add further value to that customer (and to the ecosystem as a whole) by connecting with other best-in-class companies via API, allowing information to seamlessly flow across the marketing funnel, and b) even when consolidation happens and best-in-class companies are bought, it will be a consolidation more similar to what happens in the media/entertainment industry, since every best-in-class company is now (and will be more and more) a small brand.
Let’s begin with some statistics: almost 100% of companies face competition. In fact, if you have no competition there is something wrong because it means that no one believes in the possibility of making money in your industry. So having competitors should make you happy. … Continue reading How to Spy on Competition + earn a certificate
The Growthverse is an interactive visualization of the marketing technology universe. Through a combination of more than 10 years both investing and operating in the ecosystem and polling over 100 CMOs, the Growthverse represents a taxonomy of the marketing technology ecosystem.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.