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Advice to a Non-Technical CEO of a Software Startup

Advice to a Non-Technical CEO of a Software Startup | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
One of the challenges of an early stage software start-up is whether to have a non-technical CEO who has a good set of relationships with prospective customers, or to have a CEO who really understa...
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CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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Outreach Influencers Directly Using Twitter Custom Audiences

Outreach Influencers Directly Using Twitter Custom Audiences | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Find out how to utilise Twitter's NEW Custom Audience direct upload feature, to advertise directly to your hand picked list of influencers and bloggers.
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Lecture 2 - How to Start a Startup: Team, Execution

Sam Altman finishes up "Ideas, Products, Teams and Execution" by covering Team and Execution, in Lecture 2 of How to Start a Startup. 

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INBOUND 2014 Takeaways to Make Your Marketing Remarkable [Video]

INBOUND 2014 Takeaways to Make Your Marketing Remarkable [Video] | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Couldn't make it to HubSpot's INBOUND 2014 conference? These 14 key takeaways from the event will fill you in on what you missed.
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23 Campaigns Every Startup Should Run to Gain Immediate Traction

23 Campaigns Every Startup Should Run to Gain Immediate Traction | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
and Build Unit Economics
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#SaaS Startup's Financial Roadmap

#SaaS Startup's Financial Roadmap | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

Dear entrepreneurs, if you are planning to raise money, I encourage you to benchmark against the figures above and to consider honestly which hypothesis you have already proved. 


ukituki's insight:

As we know, a startup is a temporary organisation designed to search for a repeatable and scalable business model, and in its journey a startup proves several hypothesis. The main hypothesis are as follows:


The product works and delivers the value it promised.The product is really useful and customers pay for it.The startup is able to sell the product.The startup is a real business.
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Pretotyping - Techniques for Building the Right Product - SKMurphy, Inc.

Pretotyping - Techniques for Building the Right Product - SKMurphy, Inc. | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

“Pretotype It” (Second Edition) by Alberto Savoia lists seven techniques for determining that you are “building the right product before you invest in building your product right.”  

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3 Little Known Ways To Learn Everything About Your Target Audience

3 Little Known Ways To Learn Everything About Your Target Audience | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Even if you don't have a clue about a specific audience, it is not too hard to gain insight about your target audience in a very short amount of time. Here we will be discussing 3 ways you can gain...
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James Sprenger's curator insight, September 4, 2:21 PM

Good read for class

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How One Cold Email Landed Me A $15K Consulting Project

How One Cold Email Landed Me A $15K Consulting Project | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
I’ve outlined my entire process from beginning to end, including what worked, what didn’t and improvements that I could have made.
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The Value Proposition Canvas vs. The 1-Minute Value Proposition Act: …

“Customers Deserve the Best Products, Services, and Tools to Help Them Delightfully Get Their Jobs Done” Wouldn’t it be great if we so deeply understand custom…
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Leverage Data for Customer Success

Leverage Data for Customer Success | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Customer success teams look very human on the surface, behind the scenes they’re acting on a ton of data. Learn how to leverage data for customer success.
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5 Questions You Never Dared to Ask About the Business Model Canvas

5 Questions You Never Dared to Ask About the Business Model Canvas | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Millions of users have successfully applied the Business Model Canvas both
in the startup and corporate world. Here are five common questions that
people don't always dare to ask us.
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26 Social Listening Tools to Infuse Your eCommerce #Marketing with Awesome Intelligence

26 Social Listening Tools to Infuse Your eCommerce #Marketing with Awesome Intelligence | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

When you start off in eCommerce (or if you’ve been doing it for a while), you will realize how important quality marketing is to keep the pipeline of traffic going to your site. It is very likely that initially you will be relying mostly on organic, unpaid media to keep it afloat. Thus, most of your efforts might be around blogging, Facebook & Twitter posts, video and all other kinds of content marketing.

 

This comes with 3 main challenges:

Being creative on demand.Coming up with topics for your marketing campaigns often.Do so at a volume that makes a difference and works for an ecommerce business. It has to be scalable in volume to bring home the bacon, so to speak.


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, August 19, 5:36 PM

Kissmetrics included my favorite  content discovery tools, Scoop.it. in the blog post.

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The Scientific Method: How to Design & Track Viral Growth Experiments

Brian Balfour, VP Growth, HubSpot
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Best 5 Talks from #500Distro

If you are interested in getting traffic for your startup, you should definitely watch the videos from the recent 500 Distro.

500 Distro is a conference where they gathered some of the greatest minds in customer acquisition, retention and growth hacking to do 20 min sprint presentations on a number of different topics.

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Reinvent Your Business Model or Die

Reinvent Your Business Model or Die | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

One of the key components of transformation and innovation is the business model, and since the ability of companies to transform and reinvent themselves is crucial to their lifeline, I went straight to the source, the global expert on business models and author of the international bestseller, Business Model Generation, Dr. Alexander Osterwalder.

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Pierre Galeon's curator insight, September 29, 4:15 AM

True across all industries and sectors of activity.

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The Three Frameworks You Need to Create Powerful Presentations and Tell Compelling Stories

The Three Frameworks You Need to Create Powerful Presentations and Tell Compelling Stories | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
I remember many the great talks I've watched. Sir Ken Robinson's ,How Schools Kill Creativity and the story of a little girl whose genius was unrecognized in school until she was allow do dance, and ultimately became a prima-ballerina, is simply unforgettable. In most of my meetings, I remember Amy Cuddy's Body Language talk for a split-second. Commanding her body language changed her career. And who can forget Steve Jobs announcement of the iPhone? Presentations can be incredibly persuasive,
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The Essential Guide to Creating an SEO-Friendly Customer Journey

The Essential Guide to Creating an SEO-Friendly Customer Journey | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Learn how to integrate a successful SEO strategy into your customer's buying journey.
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How to Ensure Success in Your Customer's Journey

How to Ensure Success in Your Customer's Journey | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
You wouldn’t climb the highest mountain without a guide or take up parachuting without an instructor. So why expect your customers to succeed without some guidance?

Via Brian Yanish - MarketingHits.com
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Eleven Secrets of SaaS Product Design

Eleven SaaS product secrets that drive revenue growth by leveraging the connection between the customer and the company through the SaaS product.
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Disclosing Shared Value in Business Ecosystems

Disclosing Shared Value in Business Ecosystems | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
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The Pirate's Guide to Email

The Pirate's Guide to Email | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Take control of your transactional email. sendwithus is the missing tool for marketers to manage and optimize transactional emails.
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Learning from the best - 3 SaaS talks you should listen to

In this article we cover how to start learning from the best - 3 SaaS talks you should listen to. With topics on product success and distribution.
ukituki's insight:

You can never expect your customers to be fully loyal to you. They might like you, they might even love you, but you’re just a brand and they’ll always be able to go somewhere else if you disappoint them. Your relationship with them is ongoing and it’s your day-to-day job to make it as awesome as you can.

Read more: http://www.referralsaasquatch.com/learning-from-the-best-3-saas-talks-you-should-listen-to/#ixzz3BhCEN6Fg

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Value Proposition Design: How to Create Products and Services Customers Want: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith

Value Proposition Design: How to Create Products and Services Customers Want

~ Alan Smith (author) More about this product
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Value Proposition Design: How to Create Products and Services Customers Want [Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith] on Amazon.com. *FREE* shipping on qualifying offers. If you liked  Business Model Generation, you’ll love Value Proposition Design. The sequel builds on the same visual format and practical tools that made the first one so useful. It shows you how to use the Value Proposition Canvas
ukituki's insight:

Pre-orders of Alex Osterwalder's new book are now open.

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The Rich Snippets Algorithm

The Rich Snippets Algorithm | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
The rich snippets algorithm just got smarter. Find out what I learned when I dug deeper into how the rich snippets landscape is changing.
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3 Proven Follow-Up Email Templates | ColdEmailing.com

3 Proven Follow-Up Email Templates | ColdEmailing.com | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
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