What can you learn by talking to users that you can’t learn by looking at data? What questions should you ask? How can user interviews define or redefine your product goals? Emmett Shear, Founder and CEO of Justin.tv and Twitch, gives us his take
Gartner has been identifying emerging technologies and placing them on its Hype Cycle diagram for two decades. We examine the entries from the last dozen years to see how the analyst firm's predictions have fared.
We’re strolling through the final quarter of 2014 and we’ve spotted several thought leaders share insights on trends and strategies that are going to be big in 2015. So we’re asking the question, why wait until then? .
Asking questions to website visitors you say? Yes sir! Website traffic can give you a lot of quality data. You can find demographic, geographic and some psychographic data through Google Analytics, but what about measuring qualitative data?
Marketers should be focused on finding data which allows them to discover friction points in the prospects’ journey to fill that “Request a Quote” or “Buy Now” button, or tell you the exact reasons why they are not ready to buy from you, yet.
Business-to-business (B2B) end-user buyers have arrived, and just like most consumers, they expect a good customer experience when shopping digitally. What do they look for when researching work-related purchases online? B2B end-user buyers want a mix of "traditional" digital and rich media content, as well as pricing, delivery and availability info.
The fate of many startups depends almost entirely on one conversion point: When a visitor becomes a user. All too often, this pivotal role falls on the shoulders of a pitifully generic “sign up” button that’s lucky to get even a minute of consideration during development.
As an executive or sales manager, it is critical that you set the tone in your sales team. The code of conduct your sales team operates from will accelerate or slow you down from achieving your objectives.
Whether you are in marketing or sales, I highly recommend watching Mad Men. Don Draper has learned what works and what does not work. As a result, his sales strategy is extremely obvious and effective.
Only Sell To BelieversWant It AllNever Be NeedyNothing Is Free
So you've learned how to get started, how to raise money, how to build products, and how to grow. Reid Hoffman, founder of LinkedIn and Partner at Greylock Ventures, addresses many of the questions and confusions that might be cropping up - How to be a Great Founder.
At some point, most startups will begin to measure their customers' happiness. Customer satisfaction is an important predictor of loyalty and can foster fantastically efficient word-of-mouth growth. Many companies employ Net Promoter Score, a metric pioneered by Bain & Company, to quantify customer satisfaction.
Great startups don’t fund themselves. Raising money from investors for your startup is challenging at any stage and requires a great pitch, even for experienced founders with significant traction in their company. The good news is that there’s a formula for pitching your startup that has helped startup founders raise millions.
"In this article below I’ve distilled the investor pitch formula down to the 11 core slides you need in your initial pitch deck. I’ve also provided specific examples including the actual deck that Reid Hoffman used to get funding for LinkedIn from Greylock."