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Growth Hacking

Download growth hacking case studies (they're free) at www.growhack.com
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Jernej Adamic's curator insight, October 27, 2013 3:24 AM

101 and basic approaches of Growth hacking

From around the web

CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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How to Run a User Interview

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What can you learn by talking to users that you can’t learn by looking at data? What questions should you ask? How can user interviews define or redefine your product goals? Emmett Shear, Founder and CEO of Justin.tv and Twitch, gives us his take 

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5 Prototyping lessons from a BMX backflip

5 Prototyping lessons from a BMX backflip | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
What can we learn from the prototyping work of the BMX bike community? Quite a bit. Tom Maiorana explains.
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10 Business Models of Our Time (beta)

1. Localized Low-Cost Business Model 2. One-Off Experience Business Model 3. Beyond Advertising Business Model 4. Markets Are Conversations Business Model 

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Top Internet Marketing Tools

Top Internet Marketing Tools | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
We have compiled a list of tools that covers most, if not all categories of Internet marketing. These tools will save time while letting you do more.
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Analysing the analysts: Predicting emerging technologies with the hype cycle

Analysing the analysts: Predicting emerging technologies with the hype cycle | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Gartner has been identifying emerging technologies and placing them on its Hype Cycle diagram for two decades. We examine the entries from the last dozen years to see how the analyst firm's predictions have fared.
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Dean Lackey's curator insight, November 6, 3:02 PM

Some decent analysis of Gartner's Hype Cycle.. 

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5 B2B Marketing Strategies for 2015 - Seraph Science

5 B2B Marketing Strategies for 2015 - Seraph Science | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

We’re strolling through the final quarter of 2014 and we’ve spotted several thought leaders share insights on trends and strategies that are going to be big in 2015. So we’re asking the question, why wait until then? .

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Hiring Your VP of Sales - Jason Lemkin

Udostępnij filmy wideo bliskim, znajomym i całemu światu
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Get Website Visitors Insights

Get Website Visitors Insights | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

Asking questions to website visitors you say? Yes sir! Website traffic can give you a lot of quality data. You can find demographic, geographic and some psychographic data through Google Analytics, but what about measuring qualitative data?

ukituki's insight:

 Marketers should be focused on finding data which allows them to discover friction points in the prospects’ journey to fill that “Request a Quote” or “Buy Now” button, or tell you the exact reasons why they are not ready to buy from you, yet.

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B2B End-User Buyers Are Human, Too - eMarketer

B2B End-User Buyers Are Human, Too - eMarketer | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Business-to-business (B2B) end-user buyers have arrived, and just like most consumers, they expect a good customer experience when shopping digitally. What do they look for when researching work-related purchases online? B2B end-user buyers want a mix of "traditional" digital and rich media content, as well as pricing, delivery and availability info.
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Stop Asking Me to "Sign Up"

Stop Asking Me to "Sign Up" | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

The fate of many startups depends almost entirely on one conversion point: When a visitor becomes a user. All too often, this pivotal role falls on the shoulders of a pitifully generic “sign up” button that’s lucky to get even a minute of consideration during development.

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Steve Blank: A Great Way to Test Your Business Model

A new book by Alexander Osterwalder explores how to find customer problems and design potential solutions.
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Peter Sobotta's curator insight, October 31, 8:39 AM

Being lean doesn't mean being cheap.  But being frugal gives a startup more rounds of ammo as they work through customer discovery and search for market fit.

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Customer Success Manifesto

Customer Success Manifesto | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
I've just joined the CustomerSuccessManifesto as I believe in Customer Value first! Read the manifesto here: http://www.customersuccessmanifesto.com #CSsummit #CustomerSuccess @totango.com
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Don Draper's Four Rules of Selling

Don Draper's Four Rules of Selling | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

As an executive or sales manager, it is critical that you set the tone in your sales team. The code of conduct your sales team operates from will accelerate or slow you down from achieving your objectives.

 
ukituki's insight:

Whether you are in marketing or sales, I highly recommend watching Mad Men. Don Draper has learned what works and what does not work. As a result, his sales strategy is extremely obvious and effective.

Only Sell To BelieversWant It AllNever Be NeedyNothing Is Free
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The Complete Guide to Wordpress Opt-in Forms

The Complete Guide to Wordpress Opt-in Forms | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
5000+ words article with everything you will ever need regarding opt-in forms and list building for Wordpress. Don't look anywhere else, it's all here.
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Predictable revenue guide to tripling your sales complete

Parts 1-4 of the Triple ebook
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#SaaS #Sales: When selling/pitching a product, is it better to send a cold email and follow it up with a call, or the reverse?

ukituki's insight:

Email when you are selling a value proposition, a new product.

Call (email first is fine, but call) once your brand is established.

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Reid Hoffman - How to be a Great Founder

So you've learned how to get started, how to raise money, how to build products, and how to grow. Reid Hoffman, founder of LinkedIn and Partner at Greylock Ventures, addresses many of the questions and confusions that might be cropping up - How to be a Great Founder.

ukituki's insight:

See the slides, readings, and more, at http://startupclass.samaltman.com/cou...

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Optimal Traits and Sustainable Advantages

Kevin Hartz: Optimal Traits and Sustainable Advantages [Entire Talk]
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Don’t be a Customer Lifetime Value Simpleton

Don’t be a Customer Lifetime Value Simpleton | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

Customer Lifetime Value or CLV (aka CLTV or LTV) is an essential SaaS metric for quantifying the present predicted value of a revenue stream from a customer. 

ukituki's insight:

Understanding the Customer Lifetime Value is crucial for understanding how much is prudent to spending on customer acquisition.

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How to Hire A Great VP Sales: The Full Video (and Transcript)

How to Hire A Great VP Sales:  The Full Video (and Transcript) | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Recently in New York I was invited to give the keynote at the New York Enterprise Tech Meet-Up (thank you to John Lehr and Work-Bench for setting this up).  It turned out to be a great event, with ...
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The 7 Most Common Follow-Up Mistakes... - ColdEmailing.com

The 7 Most Common Follow-Up Mistakes... - ColdEmailing.com | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Looking for how to follow-up via email? How to follow-up via phone? Check this out first and avoid the 7 biggest follow-up mistakes...
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Retention Virality Tradeoff Visualizer

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Retention trumps virality most of the time, this lets you see exactly how they interact. Play with your own values.

 
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Four Important Data Points on Measuring Your Startup's Customer Happiness

Four Important Data Points on Measuring Your Startup's Customer Happiness | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

At some point, most startups will begin to measure their customers' happiness. Customer satisfaction is an important predictor of loyalty and can foster fantastically efficient word-of-mouth growth. Many companies employ Net Promoter Score, a metric pioneered by Bain & Company, to quantify customer satisfaction.

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The Ultimate Pitch Deck to Raise Money for Startups

The Ultimate Pitch Deck to Raise Money for Startups | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Great startups don’t fund themselves. Raising money from investors for your startup is challenging at any stage and requires a great pitch, even for experienced founders with significant traction in their company. The good news is that there’s a formula for pitching your startup that has helped startup founders raise millions.  
ukituki's insight:

"In this article below I’ve distilled the investor pitch formula down to the 11 core slides you need in your initial pitch deck. I’ve also provided specific examples including the actual deck that Reid Hoffman used to get funding for LinkedIn from Greylock."

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