Startups focus on speed since they are burning cash every day as they search for product/market fit. But over time code/hardware written/built to validate hypotheses and find early customers can become unwieldy, difficult to maintain and incapable of scaling. These shortcuts add up and become what is called technical debt. And the size of the problem increases with the success of the company.
While technical debt is an understood problem, it turns out startups also accrue another kind of debt – one that can kill the company even quicker – organizational debt. Organizational debt is all the people/culture compromises made to “just get it done” in the early stages of a startup.
2014 was a HUGE year at Code School. We finally reached the million-user mark and saw month-over-month increases in MRR and paying subscribers. Oh, and we were acquired by Pluralsight. One of the biggest takeaways for me, from a marketing standpoint, is how valuable email is and continues to be. I spent around 50% of myRead more
Andy Johns has had the good sense to ride not one, but FOUR rocket ships. He’s been a key member of the early growth teams at Facebook, Twitter, and Quora and is now the Director of Growth and Revenue at Wealthfront.
I’ve been listening to the excellent Season 2 of the podcast Startup, which gives an inside look at YCombinator startup The Dating Ring (NYT coverage here). The episodes are all great. They talk about many important topics, but I had some specific comments on fundraising for dating products.
So you’ve launched your product and now it’s time to start getting customers. Hopefully by this point you already have some, from the awesome prelaunch strategy you executed. Speaking from experience, this particular phase is often the hardest in the … Continue Reading →
A few weeks ago a startup asked me to figure out the cheapest and most sustainable way for them to get 25 qualified leads to try their product. Like most startups they did not have a big budget for marketing experiments and needed to bootstrap to get some initial customers in the door.
One question I often get asked by people starting out on growth is “what metrics should be in my growth dashboard?”. I’ve written before about what metrics we value at Pinterest. In this post however, I’ll give people a peek behind the scenes and share what our internal growth dashboard looks like. We have organized …
Video Highlights: 00:20 Marketing is so much easier when you’re selling something “real” 00:45 You should be creating a lot of opt-in opportunities 01:50 What works best to generate opt-ins? 03:50 Why is this the best converting landing page LeadPages has ever created? 06:30 Turn every blog post to an opt-in opportunity 08:00 What can …
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