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CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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2015 Internet Trends Report

KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995

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An absolute must-see.  

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Organizational Debt is like Technical debt – but worse

Organizational Debt is like Technical debt – but worse | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

Startups focus on speed since they are burning cash every day as they search for product/market fit. But over time code/hardware written/built to validate hypotheses and find early customers can become unwieldy, difficult to maintain and incapable of scaling. These shortcuts add up and become what is called technical debt. And the size of the problem increases with the success of the company.

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While technical debt is an understood problem, it turns out startups also accrue another kind of debt – one that can kill the company even quicker – organizational debt. Organizational debt is all the people/culture compromises made to “just get it done” in the early stages of a startup.

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How To Build A Referral Engine with These 6 Quick Tips

How To Build A Referral Engine with These 6 Quick Tips | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Emmanuelle Skala, VP of Sales at Influitive shares six quick tips on how to quickly build a referral engine for your B2B sales pipeline.
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6 Lessons Learned from Sending Over 30 Million Emails

6 Lessons Learned from Sending Over 30 Million Emails | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
2014 was a HUGE year at Code School. We finally reached the million-user mark and saw month-over-month increases in MRR and paying subscribers. Oh, and we were acquired by Pluralsight. One of the biggest takeaways for me, from a marketing standpoint, is how valuable email is and continues to be. I spent around 50% of myRead more
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The subtle science of selling – a six-step guide

The subtle science of selling – a six-step guide | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Salespeople can lure you into buying their products with simple psychological tricks. Tiffanie Wen explores how they work.
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Salesy Emails

Salesy Emails | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
A blog in search of the perfect sales email.  Our collection of outbound
sales prospecting emails provides examples, templates, and inspiration for
sales folk.
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How I Sold My App To 10 People Before I Wrote a Line of Code And Then Launched It | Criminally Prolific

How I Sold My App To 10 People Before I Wrote a Line of Code And Then Launched It | Criminally Prolific | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

How many of you have seen this in your Google Analytics dashboard? Isn't it depressing?

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How to Design Product Demos that Sell | @OpenView Labs

How to Design Product Demos that Sell | @OpenView Labs | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Close.io CEO Steli Efti breaks down why most product demos fail to convert and shares his tips for product demo design that closes sales.
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Build a Growth Machine Like Andy Johns

Build a Growth Machine Like Andy Johns - Mobile Growth - Medium

Andy Johns has had the good sense to ride not one, but FOUR rocket ships.  He’s been a key member of the early growth teams at Facebook, Twitter, and Quora and is now the Director of Growth and Revenue at Wealthfront. 

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How We Accelerated Growth with Product Onboarding

How We Accelerated Growth with Product Onboarding | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Not everyone who tries your product will purchase and stay engaged. If you offer a free version, you’ll often see a significant drop in engagement shortly after sign up.  .
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Public SaaS Company Disclosure Metrics for Retention and Renewal Rates

Public SaaS Company Disclosure Metrics for Retention and Renewal Rates | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Much has been written about how to manage SaaS business performance and what metrics to measure. Among the biggest challenges is the availability of good benchmarking data.
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NO INTERFACE | Trend Briefing from trendwatching.com

NO INTERFACE |  Trend Briefing from trendwatching.com | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Speech, gesture, touch, sight: why truly intuitive technologies are set to transform your customer interactions forever.
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Self-service, Transactional or Enterprise? Challenges When Changing Your SaaS Sales Model

Self-service, Transactional or Enterprise? Challenges When Changing Your SaaS Sales Model - Point Nine Land - Medium
“Choosing the right go-to-market sales model for your SaaS startup can be a make it or break it decision”. And changing your model too.
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Why investors don't fund dating

Why investors don't fund dating | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
I’ve been listening to the excellent Season 2 of the podcast Startup, which gives an inside look at YCombinator startup The Dating Ring (NYT coverage here). The episodes are all great. They talk about many important topics, but I had some specific comments on fundraising for dating products.  
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Do’s and Don’ts for Retailers in a Digital Age | L2: The Daily

Do’s and Don’ts for Retailers in a Digital Age | L2: The Daily | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
What sets retailers up for success or failure in digital age? L2’s Digital IQ Index examines more than 200 retailers in the specialty retail, department store and big box categories. From...
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SageRave's curator insight, May 22, 4:46 PM

Can you apply these tips to other online activities?

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15 Early Traction Growth Hacking Strategies For Startups

15 Early Traction Growth Hacking Strategies For Startups | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
So you’ve launched your product and now it’s time to start getting customers. Hopefully by this point you already have some, from the awesome prelaunch strategy you executed. Speaking from experience, this particular phase is often the hardest in the … Continue Reading →
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Freelancer's Hourly Rate Calculator

Freelancer's Hourly Rate Calculator | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
I've just caclulated my #freelance #webdesign hourly rate - what's yours?
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#Inbound #Marketing: A #SaaS Startup Journey

Inbound Marketing: A SaaS Startup Journey - Point Nine Land - Medium
This post is part of our series covering the SaaS industry. You can find all our SaaS related stories on the P9 Capital Medium Channel…
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How I Got 60 Leads in 24 Hours with Just a Landing Page

How I Got 60 Leads in 24 Hours with Just a Landing Page | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
A few weeks ago a startup asked me to figure out the cheapest and most sustainable way for them to get 25 qualified leads to try their product. Like most startups they did not have a big budget for marketing experiments and needed to bootstrap to get some initial customers in the door.
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How to run better Marketing Experiments as a Growth Strategy

How to run better Marketing Experiments as a Growth Strategy | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
How to run better Marketing Experiments to grow your business, using a Repeatable Growth Strategy to test and iterate for continuous improvement and...
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The 27 Metrics in Pinterest’s Internal Growth Dashboard

The 27 Metrics in Pinterest’s Internal Growth Dashboard | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
One question I often get asked by people starting out on growth is “what metrics should be in my growth dashboard?”. I’ve written before about what metrics we value at Pinterest. In this post however, I’ll give people a peek behind the scenes and share what our internal growth dashboard looks like. We have organized …
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Landing Pages to Double Your Business with Clay Collins

Landing Pages to Double Your Business with Clay Collins | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Video Highlights: 00:20 Marketing is so much easier when you’re selling something “real” 00:45 You should be creating a lot of opt-in opportunities 01:50 What works best to generate opt-ins? 03:50 Why is this the best converting landing page LeadPages has ever created? 06:30 Turn every blog post to an opt-in opportunity 08:00 What can …
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Practicing Customer Development (for Lean Startup Circle Copenhagen)

Lean Customer Development Cindy Alvarez
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The Inbound Marketer’s Inbox: 30+ SaaS, Marketing & Growth Newsletters We Love

The Inbound Marketer’s Inbox: 30+ SaaS, Marketing & Growth Newsletters We Love | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Your inbox is likely a study in quantity vs. quality – and if you’d like to shift the balance towards quality
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