When you start off in eCommerce (or if you’ve been doing it for a while), you will realize how important quality marketing is to keep the pipeline of traffic going to your site. It is very likely that initially you will be relying mostly on organic, unpaid media to keep it afloat. Thus, most of your efforts might be around blogging, Facebook & Twitter posts, video and all other kinds of content marketing.
This comes with 3 main challenges:
Being creative on demand.Coming up with topics for your marketing campaigns often.Do so at a volume that makes a difference and works for an ecommerce business. It has to be scalable in volume to bring home the bacon, so to speak.
Imagine if you could make one simple tweak to your website, and see an instant boost in email subscribers. Or even better: What if there were 17 of these tweaks… …and each of them could generate more leads for your business? You’d probably be pumped to read about them. Lucky for you, that’s exactly what […]
In this article we cover how to start learning from the best - 3 SaaS talks you should listen to. With topics on product success and distribution.
You can never expect your customers to be fully loyal to you. They might like you, they might even love you, but you’re just a brand and they’ll always be able to go somewhere else if you disappoint them. Your relationship with them is ongoing and it’s your day-to-day job to make it as awesome as you can.
Value Proposition Design: How to Create Products and Services Customers Want [Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith] on Amazon.com. *FREE* shipping on qualifying offers. If you liked Business Model Generation, you’ll love Value Proposition Design. The sequel builds on the same visual format and practical tools that made the first one so useful. It shows you how to use the Value Proposition Canvas
Pre-orders of Alex Osterwalder's new book are now open.
Earlier this year, ecommerce writer Drew Sanocki approached more than 30 retail experts with the following question: What is the biggest opportunity in ecommerce right now? The result was a spectacular post series that’s well worth reading. For the benefit of ecommerce retailers/marketers who may be too busy to read all of it, we’ve put together a summarized infographic version for easy-scanning. [...]