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Zero to One

Zero to One | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
In 2012, Peter Thiel taught a course at Stanford about startups. Blake Masters, then a student in the class, sparked an internet sensation when he posted essay versions of his class notes online.
ukituki's insight:

Most companies make horizontal progress from “1 to n,” adding to the world’s stock of stuff that we already know how to make.

The most valuable companies make progress from “0 to 1,” creating new things that have never been dreamed of before. In a world of limited resources, the only way forward is upward, through technological progress. 

 

Zero to One shows the way.

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CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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15 Pre-launch Growth Hacking Strategies For Startups

15 Pre-launch Growth Hacking Strategies For Startups | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
“So you've got a product, now you need to launch it! Uncover the growth strategies should you be leveraging to ensure you get as many users as possible.”
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#SaaS Metrics: Negative Churn

#SaaS Metrics: Negative Churn | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

Churn is one of the central metrics that SaaS companies should care about. It is typically quantified as a probability or percentage of customers lost annually, or in each subscription renewal period. Even moderate changes in churn can lead to a very big changes in the expected total revenue from each account, so reducing this number is very important in driving your companie value up.

ukituki's insight:

Negative churn occurs when the revenue lost from lost customers that leave is outweighed by the revenue expansion in the accounts that the company manages to keep. New Relic is a great example of this, with annual average revenue expansion of 14%. In theory this would allow New Relic to continue growing without ever adding more customer

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In #SaaS, Your Burn Rate is Muchly a Function of Your Chosen Competition

In #SaaS, Your Burn Rate is Muchly a Function of Your Chosen Competition | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

I've been doing this SaaS thing for a solid decade now, with some success, and plenty of mistakes, and yet there are some questions that are at some level, almost a mystery, mostly around "average" CACs and "average" burn rates in SaaS

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#GrowthHacking Resources: 56 Blogs You Should Follow To Stay On Top

#GrowthHacking Resources: 56 Blogs You Should Follow To Stay On Top | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
How can I become a growth hacker? Is there a 'growth hacking' book or a growth hacking blog I should read? What are the best resources on Growth Hacking? The
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54 Mistakes of a Startup CEO

54 Mistakes of a Startup CEO | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Here's a running list of my mistakes at CB Insights. They span all facets of building a company – everything from HR to culture to product to sales to operations to admin. I am what you might call “multi-talented.”
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Marc Kneepkens's curator insight, February 27, 3:41 PM

And mistakes we'll make. This CEO kept track of them and made a great list. Good stuff to learn from and shorten the learning curve.

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Startup Lab workshop: User Research, Quick 'n' Dirty

This is an intensive hands-on workshop that teaches everything you need to know to start conducting your own basic usability studies and user interviews. Goo...
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Can’t think of a Business Model? Try adapting one of these

Can’t think of a Business Model? Try adapting one of these | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
“ For more on 'What is a Business Model?' check out HBR.org. Source: Harvard Business Review and Mark Johnson, author of Seizing the White Space”
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46 #Innovation Conferences for 2015

46 #Innovation Conferences for 2015 | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Some of these events are well-known on the innovation circuit. Several of them may be unexpected. All of them will leave you inspired and prepared to continue down a path of successful innovation.
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Geoffrey Moore Interviews Aaron Levie CEO of Box.com at Capgemini (User Centric) IT Fireside Chat

http://www.geoffreyamoore.com This video courtesy of Capgemini - http://www.capgemini.com/ Crossing the Chasm 3rd Edition on Amazon: http://amzn.to/1nxtMYj F...
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Louis C.K.’s Direct Video Sales  :: Kopywriting Kourse

Louis C.K.’s Direct Video Sales  :: Kopywriting Kourse | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
So what can be we learn from this fat, bald, red-headed, Mexican guy?
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How to Send Hundreds of Personalized Outreach Emails using Mail Merge in Gmail | Criminally Prolific

How to Send Hundreds of Personalized Outreach Emails using Mail Merge in Gmail | Criminally Prolific | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
When Sapph first reached out to me I immediately clicked on her email (out of 57 unread I had in my inbox at the time). She reached out cold, I did not know
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The Growth-Hacking Skill No One's Talking About

The Growth-Hacking Skill No One's Talking About | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Typical growth hacker stories focus on “how” someone achieves an amazing outcome – how Twitter got users to come back, how Dropbox used referrals to drive customer acquisition. But what we don’t hear so much about is the crucial step before the flashy “hack” occurs. It’s in this interim, before the execution of the thing, where growth hackers exhibit a much less talked about skill — goal-setting.
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Helping Startups Understand Salespeople & the Sales Culture

Helping Startups Understand Salespeople & the Sales Culture | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

Most technology startups seem to be funded by product people or business people.  Specifically what is often not in the DNA of founders are sales skills.

 

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Strategies for the Age of Digital Disruption #DTR7

Since 2000, 52% of companies in the Fortune 500 have either gone bankrupt, been acquired or ceased to exist. These are challenging times for companies
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Competition at the digital edge: 'Hyperscale' businesses | McKinsey & Company

Competition at the digital edge: 'Hyperscale' businesses | McKinsey & Company | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Digitization is giving rise to a new form, with a scale and complexity that challenge managerial conventions. A McKinsey Quarterly article.
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Traction List: 50+ Places to Promote, Validate and Grow Your Product or Startup

Traction List: 50+ Places to Promote, Validate and Grow Your Product or Startup | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

Note: I will be continuously updating this guide with new sites and recommendations. This is a collaborative effort so if you know of a resource that should be added be sure to mention it

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We Analysed The Homepages Of 20 Awesome Startups And Here Is What We Learnt

We Analysed The Homepages Of 20 Awesome Startups And Here Is What We Learnt | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
“Your startup's homepage or landing page may be the one most important page of your site. Think of it as an empty canvas which you, as a business owner or web designer, can use to engage your first-time visitors.”
Via jean-luc scherer
ukituki's insight:
Here are some interesting stats about the 20 startups which were analysed:100% include a slogan75% include a description beneath their slogan95% include a CTA above the fold20% include a CTA with one field (email or website) just before it50% include the word “Free” in their CTA10% include a full sign-up form5% include information about pricing20% list the benefits of using their product65% list the features of their product
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Marut Bhardwaj's curator insight, March 3, 2:44 AM

The key influencer of the stateholder's perception of your Brand/Company/Organization , is the one she gathers/forms, based on their evaluation of your website. And considering viewers barely last beyond the landing page, it had better create the right perception!

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Find your Focus by @Justin_Wilcox

What to test, when to test and how to test to find Product/Market Fit. More at http://focus.customerDevLabs.com
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18 Incredibly Useful Market Research Tools

18 Incredibly Useful Market Research Tools | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Implementing the good advice into my own social media strategy. Fortunately, there are many great tools that can help deliver insights into your audience.
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A Guide to Customer Development Interviews #infographic

A Guide to Customer Development Interviews #infographic | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
“Getting out of the building is easy, getting back with true insights is hard. That’s why we’ve put together this juicy infographic with everything you need to know to make the most of your customer development interviews.”
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5 Common Mistakes to Avoid When Using the Value Proposition Canvas

5 Common Mistakes to Avoid When Using the Value Proposition Canvas | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Using the Value Proposition Canvas can help you design products and services that customers really want by helping you focus on what matters most to them.
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A guide to find the right co-founder + bonus podcast | Spikelab.org

A guide to find the right co-founder + bonus podcast | Spikelab.org | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
What to watch out for when looking for a co-founder and building a team that can get stuff done
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Marc Andreessen's plan for fostering more "Unicorn" startups

The job of a VC is to identify the highest value companies of a generation and invest early and often to support their growth. The prevailing wisdom within the industry has long been that there are but a handful of companies per era that drive the majority of returns. If you miss out on the Google, Facebook, or Uber of a respective generation, there’s no number of doubles and triples that can make up the difference.

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Using behavioral science to improve the customer experience | McKinsey & Company

Using behavioral science to improve the customer experience | McKinsey & Company | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
By guiding the design of customer interactions, the principles of behavioral science offer a simple, low-cost route to improved customer satisfaction. A McKinsey Quarterly article.
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The Periodic Table of Venture Capital Blogs

The Periodic Table of Venture Capital Blogs | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
The 89 active bloggers in the venture capital, angel and accelerator community.
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