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Zero to One

Zero to One | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
In 2012, Peter Thiel taught a course at Stanford about startups. Blake Masters, then a student in the class, sparked an internet sensation when he posted essay versions of his class notes online.
ukituki's insight:

Most companies make horizontal progress from “1 to n,” adding to the world’s stock of stuff that we already know how to make.

The most valuable companies make progress from “0 to 1,” creating new things that have never been dreamed of before. In a world of limited resources, the only way forward is upward, through technological progress. 

 

Zero to One shows the way.

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CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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Takeaways On How To ♥ Enterprise Sales: Learning to Love Selling, Steak Dinners, and Tradeshows - SalesLoft

Takeaways On How To ♥ Enterprise Sales: Learning to Love Selling, Steak Dinners, and Tradeshows - SalesLoft | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Top takeaways from David Ulevitch's interview on learning to love enterprise sales, steak dinners, and tradeshows at last month's SaaStr Annual Conference.
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The 7 Factors to Consider When Pricing Your Startup's Product

The 7 Factors to Consider When Pricing Your Startup's Product | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Most startups play defense when discussing pricing with customers. They dance between asking for too little, leaving money on the table, and asking for too much, only to lose the customer's interest. The very best companies lead their customers in that dance. They use pricing as an offensive tool to reinforce their product's value and underscore the company's core marketing message.
ukituki's insight:

I’ll quote Lawrence Steinmetz who wrote a book on sales called How to Sell at Margins Higher Than Your Competitors: “The first thing you have to understand is the selling price is a function of your ability to sell and nothing else. What’s the difference between an $8,000 Rolex and a $40 Seiko watch? The Seiko is a better time piece. It’s far more accurate. The difference is your ability to sell.” Sales, marketing, product and pricing, when aligned, create powerful branding and margin-expansion effects.

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How To Create Better Content For Your Customers

How To Create Better Content For Your Customers | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
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SageRave's curator insight, March 24, 1:29 PM

Add this to your writers block antidote kit.

The SearchLite's curator insight, March 26, 9:42 AM

Content curation help for all of us! #productmarketfit #marketdiscovery #valueproposition

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YC W15 Demo Day

YC W15 Demo Day | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

The venture capital firm Y Combinator held today its semi-annual Demo Day.  This time it’s for YC W15.  Most of these startups either presented at today’s demo day or have already launched in the press.  Below are all the currently known companies in YC W15.  

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The Good, the Bad and the Ugly of Digital Advertising

The Good, the Bad and the Ugly of Digital Advertising by Terence Kawaja. There are thousands of companies in the dynamic digital advertising industry, the vast majority of which will fail. And yet, for a select few, the future has never looked brighter. You could characterize the situation as the good, the bad and the ugly. 

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How to calculate LTV for SaaS the right way

How to calculate LTV for SaaS the right way | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
There’s more than one way to calculate LTV—here’s how we do it, and why.
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How to Master The Social Media Engagement Funnel

How to Master The Social Media Engagement Funnel | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Aseem Badshah, CEO at Socedo shares his deck from Sales Hacker Series Seattle on how to push B2B sales leads through your Social Media engagement funnel.
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Get better qualitative data on your user experience with microfeedback #custdev

Get better qualitative data on your user experience with microfeedback #custdev | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

Microfeedback lets you gather insightful feedback at just the right moment, so you can create an even better product or experience.

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What Analysing 400+ Games Has Taught Us - GameAnalytics Blog

What Analysing 400+ Games Has Taught Us - GameAnalytics Blog | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Each year brings with it a set of new fads in gaming, some make it, some falter, but one question is ever present: what makes a game successful? In an attempt to answer this, we looked at the evolution of key game metrics over 90 days after launch, across 415 games released in 2014 and spreading across multiple genres and platforms.
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SalesLoft's Service Level Agreement Template for #Sales Development

SalesLoft's Service Level Agreement Template for #Sales Development | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Sean Kester, Head of Sales Development and Anthony Zhang, Director of Sales at SalesLoft share's their internal Sales Development Service Level Agreement.
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Sales Funnel Optimization for SaaS Startups

Sales Funnel Optimization for SaaS Startups | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
There's a magical property to the classic sales funnel SaaS startups use to evaluate the effectiveness of their go-to-market organizations: an increase in effectiveness at any stage of a sales funnel cascades through to the end funnel. But improvements to the early parts of the funnel are more important than those later in the funnel, because they meaningfully improve key SaaS metrics like cost-of-customer acquisition and
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How to Get in Front of your Ideal Customers

How to Get in Front of your Ideal Customers | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Lincoln Murphy, Customer Success Evangelist at Gainsight teaches us how to find and get in front of our ideal Customers.
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Mapping out Micro-VC

Mapping out Micro-VC | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

To note, nearly 100 new firms were formed in 2014, representing nearly 40% of the total fund issuances last year (by number of funds). For some historical perspective, 1st time funds comprised anywhere between 20-30% of new funds raised/year from 2002-2010.

ukituki's insight:

 

A large sub-set of those 100 firms were what we’d call “Micro-VC’s”.  I’ll loosen up my definition of Micro-VC in this writing to include firms that raise funds >$100MM and invest primarily somewhere in the seed process or very early A round.

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How Product Hunt Helped Me Grow A List Of 12,989,483,288+ Valuable Subscribers And Generated 220k… — Medium

How Product Hunt Helped Me Grow A List Of 12,989,483,288+ Valuable Subscribers And Generated 220k… — Medium | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
…and also taught me these 5+ startup lessons…
ukituki's insight:

I looked down at my Apple SmartWatch. It was 3:32pm — Pacific time…because I live in Silicon Valley.

I thought to myself:

What can I do in the next 20 minutes that’ll bring me exponential ROI and bring those around me exponential value without having to worry about KPIs or APIs or PHPs or getting a real job.

 

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15 Google Analytics Tips to Speed Up Your Website Data Analysis & Optimization

15 Google Analytics Tips to Speed Up Your Website Data Analysis & Optimization | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Would you like to achieve more in less time and with less effort? The success of any online business depends on how quickly it can turn insights into action. This is true for data analysis as well.

Via Neil Ferree
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Neil Ferree's curator insight, March 26, 1:47 PM

Data Analysis done right can help improve your online business results 

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Here's the hierarchy of luxury brands around the world

Here's the hierarchy of luxury brands around the world | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Gucci is so over.
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5 Tips To Make The Journey More Fun

5 Tips To Make The Journey More Fun | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Really, there's nothing I've done in my life that is harder than being a founder CEO. Nothing. It's 100x harder than being a VP. Even if the actual work is easier. It's 100x harder than being a VC.   
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Competing with B2B Systems of Record with a Mobile-First Approach – Disrupting Salesforce

Competing with B2B Systems of Record with a Mobile-First Approach – Disrupting Salesforce | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
App unbundling and mobile first approaches for B2B software are really interesting to me. Awhile back I wrote a post about unbundling LinkedIn. Lately I’ve been spending a lot of time thinking about what it would take to compete with and ultimately dethrone Salesforce (or SugarCRM or Microsoft Dynamics for that matter) with a mobile-first…
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Doing Biz Dev — Medium

Doing Biz Dev — Medium | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

A guide to Business Development at early-stage startups

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How to manufacture desire

How to manufacture desire | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Type the name of almost any successful consumer web company into your search bar and add the word “addict.” Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict”...
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The Future Of Retail, According to Shopify CEO @Tobi - Word-of-Mouth and Referral Marketing Blog

The Future Of Retail, According to Shopify CEO @Tobi - Word-of-Mouth and Referral Marketing Blog | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
The future of retail is experiential: “It’s not about the product. It’s about what’s being represented.”
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Competitive Intelligence Analysis-Best Tools, Reports, Metrics

Competitive Intelligence Analysis-Best Tools, Reports, Metrics | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Competitive intelligence analysis provides a unique advantage to your web analytics data. Learn the best metrics, reports to improve your digital strategy.
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How to followup and not be a stalker

How to followup and not be a stalker | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
„Stalking is when two people go for a long romantic walk together but only one of them knows about it.”
We are the busiest population ever, especially in IT. That’s why it’s really hard to get something new into somebody’s mind (and inbox). One thing that definitely works is persistence – to remember to followup. But when there is no commitment from the other side and nothing to refer to, you often just let go. Nobody wants to be a stalker.Here are a few techniques we use at RightHello to follow
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Darcee Anne's curator insight, March 17, 12:41 PM

It's a delicate balance...

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Customer Lifetime Value - #MeasureCamp

Basic information on Customer Lifetime Value models.
- Demything frequent doubts with CLV.
- You can not calculate CLV in Google Analytics.
- First steps and outputs that you have to prepare when thinking about CLV.
- Presentation of possible outputs a CLV model can give you.
- Discussion on early estimation of CLV using cohort analysis and simple models to understand what interactions lead to a success.
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101 sales email templates you can use to close more deals

101 sales email templates you can use to close more deals | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Here are 101 sales email templates for you to swipe and make your own. Emails include: prospecting, outreach, cold emailing, follow up, and startups.
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