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Clay Christensen’s Milkshake Marketing — HBS Working Knowledge

Clay Christensen’s Milkshake Marketing — HBS Working Knowledge | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
About 95 percent of new products fail. The problem often is that their creators are using an ineffective market segmentation mechanism, according to HBS professor Clayton Christensen .
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Fred Zimny's curator insight, August 27, 2013 1:37 PM

So true, often forgetten.

CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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54 Mistakes of a Startup CEO

54 Mistakes of a Startup CEO | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Here's a running list of my mistakes at CB Insights. They span all facets of building a company – everything from HR to culture to product to sales to operations to admin. I am what you might call “multi-talented.”
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Marc Kneepkens's curator insight, Today, 3:41 PM

And mistakes we'll make. This CEO kept track of them and made a great list. Good stuff to learn from and shorten the learning curve.

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Startup Lab workshop: User Research, Quick 'n' Dirty

This is an intensive hands-on workshop that teaches everything you need to know to start conducting your own basic usability studies and user interviews. Goo...
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Can’t think of a Business Model? Try adapting one of these

Can’t think of a Business Model? Try adapting one of these | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
“ For more on 'What is a Business Model?' check out HBR.org. Source: Harvard Business Review and Mark Johnson, author of Seizing the White Space”
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46 #Innovation Conferences for 2015

46 #Innovation Conferences for 2015 | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Some of these events are well-known on the innovation circuit. Several of them may be unexpected. All of them will leave you inspired and prepared to continue down a path of successful innovation.
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Geoffrey Moore Interviews Aaron Levie CEO of Box.com at Capgemini (User Centric) IT Fireside Chat

http://www.geoffreyamoore.com This video courtesy of Capgemini - http://www.capgemini.com/ Crossing the Chasm 3rd Edition on Amazon: http://amzn.to/1nxtMYj F...
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Louis C.K.’s Direct Video Sales  :: Kopywriting Kourse

Louis C.K.’s Direct Video Sales  :: Kopywriting Kourse | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
So what can be we learn from this fat, bald, red-headed, Mexican guy?
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How to Send Hundreds of Personalized Outreach Emails using Mail Merge in Gmail | Criminally Prolific

How to Send Hundreds of Personalized Outreach Emails using Mail Merge in Gmail | Criminally Prolific | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
When Sapph first reached out to me I immediately clicked on her email (out of 57 unread I had in my inbox at the time). She reached out cold, I did not know
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The Growth-Hacking Skill No One's Talking About

The Growth-Hacking Skill No One's Talking About | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Typical growth hacker stories focus on “how” someone achieves an amazing outcome – how Twitter got users to come back, how Dropbox used referrals to drive customer acquisition. But what we don’t hear so much about is the crucial step before the flashy “hack” occurs. It’s in this interim, before the execution of the thing, where growth hackers exhibit a much less talked about skill — goal-setting.
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Helping Startups Understand Salespeople & the Sales Culture

Helping Startups Understand Salespeople & the Sales Culture | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

Most technology startups seem to be funded by product people or business people.  Specifically what is often not in the DNA of founders are sales skills.

 

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Designing Delight into Your Minimum Viable Products

Minimum Viable Products are not reduced functionality of what we eventually want to build. They are a functional, reliable, and usable platform for us to test …
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Geoffrey Moore About Crossing the Chasm in 2015

http://www.geoffreyamoore.com This video courtesy of Capgemini - http://www.capgemini.com/ Crossing the Chasm 3rd Edition on Amazon: http://amzn.to/1nxtMYj F...
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As an established corpration you will have to revolutionize your operating model to neutralize startups disruptive business models
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THE TECH 'TITANIC': How red-hot startup Fab raised $330 million and then went bust

THE TECH 'TITANIC': How red-hot startup Fab raised $330 million and then went bust | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
It will be hard to forget the facts behind Fab's spectacular three-year crash.
ukituki's insight:

Focus. It's important to know what business are you really in?

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Don’t Count Your Users Like Sheep

Don’t Count Your Users Like Sheep | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
The traditional approach is to organize your micro-metrics into one or more sub-funnels. The basic idea is that users perform a series of steps towards a particular goal (or call to action). And by visualizing the drop-offs between each step you can pinpoint leaky buckets in your funnel.
While seemingly logical, all of this is predicated on the assumption that you can clearly define a series of steps between a starting point A and the goal B.
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Find your Focus by @Justin_Wilcox

What to test, when to test and how to test to find Product/Market Fit. More at http://focus.customerDevLabs.com
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18 Incredibly Useful Market Research Tools

18 Incredibly Useful Market Research Tools | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Implementing the good advice into my own social media strategy. Fortunately, there are many great tools that can help deliver insights into your audience.
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A Guide to Customer Development Interviews #infographic

A Guide to Customer Development Interviews #infographic | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
“Getting out of the building is easy, getting back with true insights is hard. That’s why we’ve put together this juicy infographic with everything you need to know to make the most of your customer development interviews.”
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5 Common Mistakes to Avoid When Using the Value Proposition Canvas

5 Common Mistakes to Avoid When Using the Value Proposition Canvas | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Using the Value Proposition Canvas can help you design products and services that customers really want by helping you focus on what matters most to them.
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A guide to find the right co-founder + bonus podcast | Spikelab.org

A guide to find the right co-founder + bonus podcast | Spikelab.org | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
What to watch out for when looking for a co-founder and building a team that can get stuff done
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Marc Andreessen's plan for fostering more "Unicorn" startups

The job of a VC is to identify the highest value companies of a generation and invest early and often to support their growth. The prevailing wisdom within the industry has long been that there are but a handful of companies per era that drive the majority of returns. If you miss out on the Google, Facebook, or Uber of a respective generation, there’s no number of doubles and triples that can make up the difference.

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Using behavioral science to improve the customer experience | McKinsey & Company

Using behavioral science to improve the customer experience | McKinsey & Company | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
By guiding the design of customer interactions, the principles of behavioral science offer a simple, low-cost route to improved customer satisfaction. A McKinsey Quarterly article.
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The Periodic Table of Venture Capital Blogs

The Periodic Table of Venture Capital Blogs | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
The 89 active bloggers in the venture capital, angel and accelerator community.
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Using Cohort Analysis & Enhanced #ecommerce to understand users behavior.

Using Cohort Analysis & Enhanced #ecommerce to understand users behavior. | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Understand cohort analysis in Google Analytics and used it with enhanced ecommerce for understanding users behavior and remarketing.
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What to Sell Online: 8 Strategies for Finding Your First Product via @Shopify

What to Sell Online: 8 Strategies for Finding Your First Product via @Shopify | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
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Antifragile Startup: 5 Unconventional Strategies to Make Your Business Thrive on Change

Antifragile Startup: 5 Unconventional Strategies to Make Your Business Thrive on Change | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

"Change is the only constant in life." That’s what my mom has told me ever since I could remember. The longer I live, the more I see the truth in it. This goes for health, relationships, and especially business.

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Antifragile is a massive book, with topics ranging from medicine and mathematics to economics and evolution. But there’s plenty of actionable advice you can apply to make your business more resilient against the unexpected.

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Email Marketing List Hacks

Email Marketing List Hacks | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

There's a service that 92% of online adults use, with 61% of them using it daily for an average of 13 hours weekly. This service has click-through rates that are 6-times better than social networks, and on average it sees a 94% return on investment.
The service is email ...

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With Zapier, an app integration tool, you're able to connect your email marketing software to the other apps you use—such as online forms, eCommerce platforms, CRM apps—and begin to rapidly grow your email list. You'll also be able to copy contacts from one list to another, automatically remove contacts, and stay off spam lists.

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