While emotional biases may help keep consumers “locked in” to unsatisfying business relationships, there is a price to be paid in terms of consumers’ attitudes toward a company’s offerings and the potential impact on future customers.
Being a founder is easy. You just start something. Grab a smart friend, hop on over to WeWork, hit 99 Designs for the logo, and you're off to the races. Being a CEO is tough. You have to convince people to join you. To drag the troops up the hill.…
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