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"Building Something Your Users Actually Want to Buy" - WordCamp PDX...

"Building Something Your Users Actually Want to Buy" - WordCamp PDX... | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
So you’re building a new product, eh? You’re all ready to hit the terminal and get coding? But how do you know what you’re building is something your user
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CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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One of the most non-trivial 2015 trends i read

One of the most non-trivial 2015 trends i read | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

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kelvinsmim's curator insight, December 22, 3:18 AM

bmw 330xi alternator

kelvinsmim's curator insight, December 22, 3:21 AM

bmw 330xi starter motor

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Advanced Brand Monitoring: How to Find Customers Across the Web and Follow Up Promptly

Advanced Brand Monitoring: How to Find Customers Across the Web and Follow Up Promptly | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
A blog about productivity, workflow automation, company building and how to get things done with less work.
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Lean sales: How to get people's attention to validate your idea?

Lean sales: How to get people's attention to validate your idea? | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Have an idea for a startup & want to validate it by following the lean startup methodology? Here's a lean sales hack that get's potential prospects engaged...
ukituki's insight:

Let’s say you’re sending cold emails to people whom you want to sell to, and ask them for a few minutes of their time to discuss an idea. And nobody is willing to do this. What do you do then?

 
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Why #CustomerSuccess? Why Now? by @ttunguz

Why #CustomerSuccess? Why Now? by @ttunguz | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

When I started in the venture business and met software companies, I never heard the words customer success during pitches or throughout diligence or in board meetings. A few years later, customer success has become equal in importance to sales and marketing and engineering and product within SaaS companies. 

ukituki's insight:

SaaS businesses face renewal sales processes constantly. Each time a customer sees the monthly or quarterly or annual subscription payment, they wonder, should I be paying for this? Renewal conversations occur with much greater frequency than with perpetual software sales. Startups that manage customer renewals better than their peers grow faster and require less capital.

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How To Create Customer Personas With Actual, Real Life Data

How To Create Customer Personas With Actual, Real Life Data | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Tweet Tweet When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer(...)

Via Fred Zimny
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How to Talk to Investors

Tyler Bosmeny, founder and CEO of Clever, starts off today's lecture with an overview of the Sales Funnel, and how to get to your first $1 Million.

Michael Seibel, founder of Justin.tv and Socialcam and Partner at Y Combinator, then goes over how to talk to investors - the pitch.

Dalton Caldwell, founder of imeem and App.net and Partner at Y Combiantor, and Qasar Younis, founder of Talkbin and Partner at Y Combinator, then perform an investor meeting roleplay to give you a taste of how it actually might look behind the scenes.

ukituki's insight:

Great Investor Meeting Roleplaying at the end of this video.

 
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Usability checklist | Catch common usability problems before user testing.

Usability Checklist - By fixing obvious usability problems you get more meaningful feedback from user testing.
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The Amazon Email Marketing Experience

The Amazon Email Marketing Experience | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
The world's biggest retailer sends some of the world's smartest emails. See what Amazon's email marketing lifecycle looks like.
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A Step By Step Guide To Building Customer Journey Maps

A Step By Step Guide To Building Customer Journey Maps | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

“How do you get your customers to do what you want them to do on your website?” Optimizers get asked this question all the time. Without realizing it, the businesses who want the secret sauce, the quick fix to more “conversions” are asking the wrong question. 

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15 Pre-launch Growth Hacking Strategies For Startups

15 Pre-launch Growth Hacking Strategies For Startups | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
So you've got a product, now you need to launch it! Uncover the growth strategies should you be leveraging to ensure you get as many users as possible.
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Andrew Wiltshire's curator insight, December 1, 11:21 PM

I love how startups think. The same tactics will be equally successful for businesses old and new, big and small.

Nathan Bachynski's curator insight, December 2, 1:34 PM

This is a great article on strategies that are proven to work and have examples of companies that have employed them. To be a successful startup, knowing what works for others, and examples of what they did, is a great tool to have.

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The Ultimate List Of App Development, App Analytics, and App Marketing Tools

The Ultimate List Of App Development, App Analytics, and App Marketing Tools | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
There are hundreds of companies out there working with app marketing. It’s hard to keep of them. And that’s why we made this list of app marketing tools.
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Legal and Accounting Basics for Startups

ukituki's insight:

There's a lot that goes behind the scenes in running a startup. Getting the legal, finance (equity allocation, vesting), accounting, and other overhead right will save you a lot of pain in the long run. Kirsty Nathoo, CFO at Y Combinator, and Carolynn Levy, General Counsel at Y Combinator, cover these very important topics, in Lecture 18 of How to Start a Startup.

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The Complete Guide to Wordpress Opt-in Forms

The Complete Guide to Wordpress Opt-in Forms | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
5000+ words article with everything you will ever need regarding opt-in forms and list building for Wordpress. Don't look anywhere else, it's all here.
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Innovator's DNA Observing Skill

Innovator’s DNA Observing Skill
ukituki's insight:

This is the third installment of a five part webinar series I hosted with Steve Hogan on “The Innovator’s DNA” by Jeff Dyer, Hal Gregersen,and Clayton Christensen. I think it was the best book on innovation and entrepreneurship for 2011 and it remains the best book on the skills and mindset needed for innovation I have read. It’s useful for any team that is trying to innovate. Each webinar will be in a roundtable format and include first time entrepreneurs and experienced innovators discussing lessons learned applying the five key discovery skills described in the book.

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Designing Delight into Minimum Viable Product

Designing Delight into Minimum Viable Product | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

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The Marketer’s Guide to Transactional Email

The Marketer’s Guide to Transactional Email | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
As a great appreciator of finely crafted email newsletters, it hurts that I have to caution so strongly against their use.
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How To Build a $120K per Month Ecommerce Brand in Less Than A Year

How To Build a $120K per Month Ecommerce Brand in Less Than A Year | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
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Facebook Remarketing: 8 Effective Website Custom Audience Strategies

Facebook Remarketing: 8 Effective Website Custom Audience Strategies | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Advertisers are finding great success remarketing with Facebook Website Custom Audiences. Here are 8 ways you can start using them, too.
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The Ultimate List Of App Development, App Analytics, and App Marketing Tools

The Ultimate List Of App Development, App Analytics, and App Marketing Tools | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
There are hundreds of companies out there working with app marketing. It’s hard to keep of them. And that’s why we made this list of app marketing tools.
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5 Killer Cold Emails (Why They Work Will Surprise You)

5 Killer Cold Emails (Why They Work Will Surprise You) | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
I asked around and put together some of the collective wisdom from cold email veterans.
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Customer journey analytics and Big Data

Customer journey analytics and Big Data | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

 “Understanding and addressing customer journeys creates real value, more so than fixing performance of touchpoints.”

ukituki's insight:

Given the myriad of paths that each journey can take as customers move between different channels over time, identifying which paths are getting in the way of company growth, customer loyalty and satisfaction is a big data and analytics challenge.

 
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Peter Sobotta's curator insight, December 3, 8:57 AM

Reporting just tells you what happened. Analytics, however, is about unlocking not just what happened, but also why and what to do. 

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The Genius ISMs #culture

The Genius ISMs #culture | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
As Dan Gilbert once put it, when you first start in business you think “company culture” is total BS – I’m just here to do good work and make some money, what’s all this touchy
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You Should Run Your Startup Like a Cult. Here's How | WIRED

You Should Run Your Startup Like a Cult. Here's How | WIRED | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
No company has a culture; every company is a culture. A startup is a team of people on a mission, and a good culture is just what that looks like on the inside. The first team that I built has become known in Silicon Valley as the “PayPal Mafia” because so many of my former colleagues, including Elon Musk, Reid Hoffman, and David Sacks, have gone on to help each other start and invest in successful tech companies.
ukituki's insight:
Giving People a Chance to “Change the World” Is a Lousy Way to Recruit Employees
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How to Run a User Interview

ukituki's insight:

What can you learn by talking to users that you can’t learn by looking at data? What questions should you ask? How can user interviews define or redefine your product goals? Emmett Shear, Founder and CEO of Justin.tv and Twitch, gives us his take 

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