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CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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18 Tips on Conducting Killer Customers Interviews

**** Learn more about Customer Interviews and other Pre-Agile methodologies by signing up for the announcement list for our upcoming book: http://bit.ly/PreAg…;
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From Social Networks To Market Networks

From Social Networks To Market Networks | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Most people didn’t notice last month when a 35-person company in San Francisco called HoneyBook announced a $22 million Series B. What was unusual about the..
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Marco Favero's curator insight, June 28, 5:30 AM

aggiungi la tua intuizione ...

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Online Personas: Optimizing the e-Commerce Experience

Online Personas: Optimizing the e-Commerce Experience | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

Identifying your customers, their needs and what motivates them to purchase is crucial for the sales process. Offline, it is often immediate and almost intuitive. Online, this is much more difficult to achieve.


ukituki's insight:

Our web psychologist, Dr. Liraz Margalit, used ClickTale to analyze the behavior of thousands of site visitors. She identified Six Online Personality Types, each with its own Digital Body Language. By identifying your online customers’ psychological motivations you can proactively assist them with the decision making process, and optimize the conversion.

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Romain MAZUIR's curator insight, June 26, 3:30 AM

Online Personas: Optimizing the e-Commerce Experience #H2MWP

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How to Track Ecommerce Shoppers Across Devices

How to Track Ecommerce Shoppers Across Devices | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
We live in a multi-device world. Ecommerce marketers need a clearer understanding of device paths that drive revenue, devices your shoppers use to browse your store, ...
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The Path to Email Marketing Success: Best Practices and Strategies of 15 Smart Marketers

These are the results of an in-depth study on how fifteen smart marketers use email marketing to convert non visitors into customers through 5 stages.
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The Art of Customer Loyalty - How to Build A Company Customers Love

The Art of Customer Loyalty - How to Build A Company Customers Love | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Free eBook Chockful of Customer Loyalty Research and Applicable Ideas for How to Delight Customers and Build True Customer Loyalty.
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21 marketing technology stacks shared in The Stackies - Chief Marketing Technologist

21 marketing technology stacks shared in The Stackies - Chief Marketing Technologist | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

I’m pleased to announce the results of our first-ever “Stackies” awards. As a quick recap, we invited marketers to send in a single-slide diagram of their marketing technology stack, the different marketing software products that they use in their work, organized in a way that makes the most sense to them.

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How to Get Sales to Help Test your Ideal Customer Profile

How to Get Sales to Help Test your Ideal Customer Profile | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
When you being to test your newly defined Ideal Customer Profile, you'll likely run into some challenges getting Sales to change from what works. Do this.
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Product Metrics Modelling

Interactive visualization of product metrics like 7, 30 90 day retention

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Startup Revenue Milestones - K9 Ventures

Startup Revenue Milestones - K9 Ventures | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Startup Revenue Milestones -- the different stages of revenue growth in a startup.
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Why investors don't fund dating

Why investors don't fund dating | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
I’ve been listening to the excellent Season 2 of the podcast Startup, which gives an inside look at YCombinator startup The Dating Ring (NYT coverage here). The episodes are all great. They talk about many important topics, but I had some specific comments on fundraising for dating products.  
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Do’s and Don’ts for Retailers in a Digital Age | L2: The Daily

Do’s and Don’ts for Retailers in a Digital Age | L2: The Daily | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
What sets retailers up for success or failure in digital age? L2’s Digital IQ Index examines more than 200 retailers in the specialty retail, department store and big box categories. From...
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SageRave of Get Custom Content's curator insight, May 22, 4:46 PM

Can you apply these tips to other online activities?

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The education of Airbnb’s Brian Chesky

The education of Airbnb’s Brian Chesky | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
How the home-sharing site's co-founder hacked leadership and taught himself to be a world-class CEO.
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Miggy Azurin's curator insight, July 1, 8:20 AM

What an amazing and inspirational story of humility and commitment. Brian Chesky is definitely one entrepreneur you can look up to. :)

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7 Lead Nurturing Secrets To Turn Strangers Into Customers

7 Lead Nurturing Secrets To Turn Strangers Into Customers | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
These lead nurturing secrets will help you increase brand awareness, create new sales, establish credibility and keep customers coming back for more.
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Why Offering Rewards to Stay Can Drive Customers Away

Why Offering Rewards to Stay Can Drive Customers Away | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
On the surface, customer retention plans seem to make perfect sense. But according to new Wharton research, it’s a lot more complicated than that.
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Everything you wanted to know about creating a $100k online course

Everything you wanted to know about creating a $100k online course - Some stuff I wrote one time. - Medium
There are so many options for membership sites and online course software that seem great, and their pricing models seem decent…
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A Quiet Plan B For When The Good Times Are a Smidge Less Good

A Quiet Plan B For When The Good Times Are a Smidge Less Good | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
The other day Mashable had an interesting post featuring SaaStr Annual '15 and '16 speakers Parker Conrad of Zenefits and Stewart Butterfield of Slack.  Both, with a little scar tissue from the '08 and '01-'04 downturns, respectively, saw their recent Unicorn fundraising as not just opportunism 
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The future of SaaS (partnerships) | Mike Knoop

The future of SaaS (partnerships) | Mike Knoop | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

I recently gave a talk at Eventbrite about the future of SaaS partnerships with respect to what I've learned building Zapier.

I turned it into a post below, but I think you'll enjoy it more if you watch the video! Choose your own adventure.

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The Ultimate Guide to SaaS LTV - ChartMogul

The Ultimate Guide to SaaS LTV - ChartMogul | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Download the Ultimate Guide to SaaS Lifetime Value (LTV) PDF for free - a one-stop shop for LTV formulas, precautions and tips for everything LTV-related.
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2015 Internet Trends Report

KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995

ukituki's insight:

An absolute must-see.  

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Organizational Debt is like Technical debt – but worse

Organizational Debt is like Technical debt – but worse | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

Startups focus on speed since they are burning cash every day as they search for product/market fit. But over time code/hardware written/built to validate hypotheses and find early customers can become unwieldy, difficult to maintain and incapable of scaling. These shortcuts add up and become what is called technical debt. And the size of the problem increases with the success of the company.

ukituki's insight:

While technical debt is an understood problem, it turns out startups also accrue another kind of debt – one that can kill the company even quicker – organizational debt. Organizational debt is all the people/culture compromises made to “just get it done” in the early stages of a startup.

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How To Build A Referral Engine with These 6 Quick Tips

How To Build A Referral Engine with These 6 Quick Tips | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Emmanuelle Skala, VP of Sales at Influitive shares six quick tips on how to quickly build a referral engine for your B2B sales pipeline.
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