When I meet new companies to advise them on growth, the number one question I get is “what tactic should I use to grow my business?” At first I would try to give an answer. But it never felt right. After all, I just met this person and knew next to nothing about their business. Even more important though I started to realize that the question typically stemmed from the search for a secret, hack, or tip about a growth tactic that was going to unlock all of their growth problems.
The success of your testing program is a sum of these two: number of tests run (volume) and percentage of tests that provide a win. But how do you win more tests? This comes down to the most important thing about conversion optimization – the discovery of matters.
The following is a guest post by the CEO of Sweetspot Intelligence, Sergio Maldonado. I had the pleasure of meeting Sergio at MarTech Europe last month where he shared a sketch of the above “marketing data technology” landscape with me. I found it very interesting and invited him to share his perspective with readers here. …
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