Customer development — both interviewing and then figuring out how to decipher the responses you get — is an art, not a science.
A validated hypothesis has the following components:
Customer confirms that there is a problem.Customer doesn’t accept it the problem as “that’s life” or “it’s beyond my control.”Customer is already investing resources (time, money, learning curve) into trying to solve this problem.Customer is already investing behavioral change into trying to solve this problem.Customer does not have any constraints that prevent them from trying this solution.
At this point, you understand that the answers to nutrition problems do not always lie in finding new recipes or understanding new diet fads. Instead, I now believe that the answers lie in adapting our lifestyle to trigger healthy behaviors
Interviewing users is undeniably one of the most valuable and commonly used user research tools.
People tend to 'wing it' rather than develop their skills. Without good interviewing skills, insights may be inaccurate or reveal nothing new, suggesting the wrong design or business responses, or they may miss the crucial nuance that points to innovative breakthrough opportunities.
This webcast will look at how to frame the research problem so it has the most impact on the team and their design. We will explore: Importance of rapport-building and listening Techniques Review different types of questions Why you need to have a range of question types What type of participants to recruit and how to find them
Here's a video presentation Troy Dean gave recently at the Phoenix Lean Circle MeetUp about how he "lean'd" or latest venture into existence. It became a 6-figure business within 3 months of launch and is a MRR business model.
Nir Eyal distilled years of research, consulting and practical experience to write Hooked: A Guide to Building Habit-Forming Products. He founded and sold two technology companies and taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing appears in the HBR, The Atlantic, TechCrunch, and Psychology Today.
In commemoration of a year in print, we present the Startup of You in visual summary. The last year has continued to demonstrate how work and careers need a new entrepreneurial mindset for everyone, not just entrepreneurs.
We’ve written The Ultimate Guide To Successful Email Marketing to give you a framework for setting up your email marketing from scratch and optimizing your campaigns over time.
We’ve pulled together the steps in this guide based on the highly segmented and targeted email marketing campaigns we’ve seen our customers send at Vero, the campaigns we’ve tested ourselves and market-leading examples we’ve seen out in the wild.
When I got started with email marketing at Vero, I always wished there had been someone to teach me many of the lessons I’ve learned from trial and error. This guide is the guide I wanted for myself. With over 10,000 words, advice from 15+ experts and countless examples this guide will generate new ideas and give you the firepower to make your email marketing a success.