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CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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How to run better Marketing Experiments as a Growth Strategy

How to run better Marketing Experiments as a Growth Strategy | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
How to run better Marketing Experiments to grow your business, using a Repeatable Growth Strategy to test and iterate for continuous improvement and...
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The 27 Metrics in Pinterest’s Internal Growth Dashboard

The 27 Metrics in Pinterest’s Internal Growth Dashboard | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
One question I often get asked by people starting out on growth is “what metrics should be in my growth dashboard?”. I’ve written before about what metrics we value at Pinterest. In this post however, I’ll give people a peek behind the scenes and share what our internal growth dashboard looks like. We have organized …
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Landing Pages to Double Your Business with Clay Collins

Landing Pages to Double Your Business with Clay Collins | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Video Highlights: 00:20 Marketing is so much easier when you’re selling something “real” 00:45 You should be creating a lot of opt-in opportunities 01:50 What works best to generate opt-ins? 03:50 Why is this the best converting landing page LeadPages has ever created? 06:30 Turn every blog post to an opt-in opportunity 08:00 What can …
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Practicing Customer Development (for Lean Startup Circle Copenhagen)

Lean Customer Development Cindy Alvarez
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The Inbound Marketer’s Inbox: 30+ SaaS, Marketing & Growth Newsletters We Love

The Inbound Marketer’s Inbox: 30+ SaaS, Marketing & Growth Newsletters We Love | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Your inbox is likely a study in quantity vs. quality – and if you’d like to shift the balance towards quality
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Essential Elements of an Effective CEO-Board Relationship

Essential Elements of an Effective CEO-Board Relationship | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
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50 Great Marketing Blogs

50 Great Marketing Blogs | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Here are 50 marketing blogs that everyone should be reading.
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Oliver Durrer's curator insight, April 27, 12:49 PM

Browse away for anything related to marketing on these specialised blogs.

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Growth Hacking APIs - GrowthHackers

[] Growth Hacking APIs: What role do APIs play in your growth strategy. At last year’s Nordic API conference, Guillaume Balas from 3Scale presented several typologies of an API, namely API is the product, API projects the product, API promotes the product, and API powers the product. This presentation will elaborate on and reframe those typologies in the context of marketing and growth hacking of an API.  
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Customer Success Defined: A Guide for SaaS Companies

Customer Success Defined: A Guide for SaaS Companies | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
How do you define Customer Success? Is it a technical or organizational initiative? Is it dimensional or multi-faceted? Here's the complete story.
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New Business Models for Publishing in the Digital Age

New Business Models for Publishing in the Digital Age | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
'New technology always stirs up fears of the unknown,' says Javier Celaya, author of the publishing report, New Business Models in the Digital Age.

Via Sandrine Henry, Clic France
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SageRave's curator insight, April 10, 8:38 PM

Tweek your approach to online business.

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How To Use Email Segmentation To Increase Your Conversion Rate

How To Use Email Segmentation To Increase Your Conversion Rate | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
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Productivity Mavens's curator insight, April 8, 2:04 PM

Yes! Following these rules are table stakes for email marketing.

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Why Some Business Models Are Better Than Others

Why Some Business Models Are Better Than Others | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Long-term differentiation from competitors is increasingly difficult with
products and services. But what if you could design business models that
outperformed your competition? In this post we offer you 7 ways to improve
your business model.
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Here's Why You Should Care About Holacracy

Here's Why You Should Care About Holacracy | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Yammer Co-founder Adam Pisoni is on a mission: To spread the word about responsive company models. Here's how Holacracy fits into this movement.
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Build a Growth Machine Like Andy Johns

Build a Growth Machine Like Andy Johns - Mobile Growth - Medium

Andy Johns has had the good sense to ride not one, but FOUR rocket ships.  He’s been a key member of the early growth teams at Facebook, Twitter, and Quora and is now the Director of Growth and Revenue at Wealthfront. 

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How We Accelerated Growth with Product Onboarding

How We Accelerated Growth with Product Onboarding | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Not everyone who tries your product will purchase and stay engaged. If you offer a free version, you’ll often see a significant drop in engagement shortly after sign up.  .
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Public SaaS Company Disclosure Metrics for Retention and Renewal Rates

Public SaaS Company Disclosure Metrics for Retention and Renewal Rates | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Much has been written about how to manage SaaS business performance and what metrics to measure. Among the biggest challenges is the availability of good benchmarking data.
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NO INTERFACE | Trend Briefing from trendwatching.com

NO INTERFACE |  Trend Briefing from trendwatching.com | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Speech, gesture, touch, sight: why truly intuitive technologies are set to transform your customer interactions forever.
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Self-service, Transactional or Enterprise? Challenges When Changing Your SaaS Sales Model

Self-service, Transactional or Enterprise? Challenges When Changing Your SaaS Sales Model - Point Nine Land - Medium
“Choosing the right go-to-market sales model for your SaaS startup can be a make it or break it decision”. And changing your model too.
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eMarketer Webinar: Programmatic Advertising 2015 Outlook

Programmatic advertising is primed for another monumental year, with total US programmatic digital display ad spending expected to reach $14.88 billion and for…
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Mònica Sensat Figueras's curator insight, April 21, 12:13 PM

Programmatic Advertising. This is the present.

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What It Means to Be a Data-Driven Marketer in 2015 | CustomerThink

What It Means to Be a Data-Driven Marketer in 2015 | CustomerThink | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
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How to convert cold email intro into qualified lead

How to convert cold email intro into qualified lead | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

RightHello sales team just signed our 100th client. It took us 12 months of hard work and great fun. We’ve learned a lot during the process and that’s why I want to share with you a couple of things which helped us get here. This set of rules works mostly in cold email campaigns.

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Using AIDA Model to Present Business Marketing Campaigns

Using AIDA Model to Present Business Marketing Campaigns | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Find out how you can use our AIDA Model Keynote template to visually communicate your marketing plans.

Via PowerPoint & Keynote Solutions from Chillibreeze
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PowerPoint & Keynote Solutions from Chillibreeze's curator insight, April 9, 8:58 AM

Take a look at how our Mac Keynote experts have used our standard editable AIDA Model Keynote Template to show you samples of their use in business communication, advertising and marketing related presentations.

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When Do You Need a Long-Form Sales Page?

When Do You Need a Long-Form Sales Page? | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
How long does your landing page have to be to get prospects to take the long jump toward conversion? Image by Hermitianta Prasetya Putra via Flickr.
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SageRave's curator insight, April 10, 8:39 PM

...and can you use a long from sales page as a landing page or a squeeze page?

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What I'd tell myself about startups if I could go back 5 years.

What I'd tell myself about startups if I could go back 5 years. | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Blog by Ben Dixon, Ruby on Rails Developer, about rails, devops, docker, climbing and startups
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Why You Should Consider Bootstrapping Your Startup

Why You Should Consider Bootstrapping Your Startup | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
We look into why making a conscious decision to bootstrap a startup could be a good thing.
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