CustDev: Customer Development, Startups, Metrics, Business Models
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CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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Here's How to Ethically Manipulate Other People

Here's How to Ethically Manipulate Other People | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Are we using behavioral design for good? Now that we have the power to profoundly change peoples' habits, how do change behavior ethically?
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How To Pick A Sales Model For Your Software Startup - Mattermark

How To Pick A Sales Model For Your Software Startup - Mattermark | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
TL;DR: Self-serve signups can be awesome for business (scale), but when you have a high price product and a lot of churn you should consider changing your sales model. If … Read More
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A framework for picking and funding your business idea

A framework for picking and funding your business idea | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Picking your idea and funding your business are key problems for every entrepreneur. Here's a framework to help you get those decisions right.
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50 Corporate Chatbots Across Industries Including Travel, Media, Retail, And Insurance

50 Corporate Chatbots Across Industries Including Travel, Media, Retail, And Insurance | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Chatbots are the latest innovation that startups and corporations alike are using to serve customers. Here's our roundup of corporate bots.
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Why Are We Still Classifying Companies by Industry?

Why Are We Still Classifying Companies by Industry? | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

 Today’s Fab Five leaders operate business models that span industries and countries. But they all certainly have elements of Network Orchestrators.

ukituki's insight:
So instead of focusing on vertical industries, it’s time to look at business models instead. To help begin this transformation, our research discovered four simple ways that companies create growth and value: 

Asset Builders make and sell physical things 
Service Providers use people to offer services 
Technology Creators generate and deliver intellectual property (software and data) 
Network Orchestrators facilitate transactions and interactions within a network
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The Definitive Guide To Marketing Analytics

The Definitive Guide To Marketing Analytics | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

 Marketing analytics go beyond monitoring website traffic, page views, and all those metrics that make you feel good. Set vanity metrics ablaze. You also have to measure actionable metrics that truly matters to your business. When it comes to analytics, there are people who would act as if it doesn’t matter. But it does. That’s why smart marketers are capitalizing on marketing analytics to help improve their campaigns. 

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The one ideal characteristic of your startup’s first customers

The one ideal characteristic of your startup’s first customers | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Tomasz Tunguz is a venture capitalist at Redpoint and writes about startups, fund raising, SaaS companies, and best practices for founders.
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How to Write for People and Get Traffic From the First Day [+62 Tips from Experts]

How to Write for People and Get Traffic From the First Day [+62 Tips from Experts] | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
It all starts with the first blog post. I’ll tell you about my own experience and you’ll get tips from 62 bloggers who have already been where you are now.
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Growth Hacking Trello Template

Growth Hacking Trello Template | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
A growth hacking Trello board template and accompanying Google docs which you can copy and use with your team.
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Marketplaces Cheat Sheet: My 12 Favorite Resources — Medium

Marketplaces Cheat Sheet: My 12 Favorite Resources — Medium | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
After starting Storefront in 2012 in Minnesota and then moving west, I’ve spent the majority of my time in San Francisco building a…
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SaaS Valuations: How to Value a SaaS Business in 2016

SaaS Valuations: How to Value a SaaS Business in 2016 | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
The 2016 guide to SaaS metrics and valuations. We will look at how to use the current 2016 multiples to accurately value SaaS businesses
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5 lessons for building a scalable SaaS sales machine

5 lessons for building a scalable SaaS sales machine | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Here's how we successfully went from 5k to 100k MRR in less than 24 months.
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All of Facebook’s Ad Targeting Options (in One Epic Infographic) | WordStream

All of Facebook’s Ad Targeting Options (in One Epic Infographic) | WordStream | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Facebook has the best ad targeting options of any ad platform. Check out the full list of ad targeting options you can use to target the exact right audience in Facebook!
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In Search of Meaningful Metrics - Gartner

In Search of Meaningful Metrics - Gartner | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Picking the right metric to rely on is hugely difficult.  More importantly we might need to rethink the approach:

There is no such thing as the perfect analytic.  Just pick one and see how useful it is to test your hypothesis or ideaThings will invariably change and render the chosen analytic less useful – its just a matter of timePick a metric that is meaningful but use other secondary metrics to gauge the efficacy of your main guardrailBe ready to evaluate current and adopt new key/leading indicators on a regular basis to avoid atrophy

Via marketingIO
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marketingIO's curator insight, September 25, 3:13 PM

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

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How Optimizely Shrunk Google's Market Share by 92%

How Optimizely Shrunk Google's Market Share by 92% | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Back in the mid-2000s, it was pretty difficult to gain a quantitative understanding of how your marketing efforts were working out. The only real A/B testi
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How One Life Hack From A Self-Made Billionaire Leads To Exceptional Success – The Mission – Medium

How One Life Hack From A Self-Made Billionaire Leads To Exceptional Success – The Mission – Medium | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Countless books and articles have been written about Warren Buffett. Surprisingly few have been written about his business partner of over…
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Know Your Industries: 45 Market Maps Covering Fintech, CPG, Auto Tech, Healthcare, And More

Know Your Industries: 45 Market Maps Covering Fintech, CPG, Auto Tech, Healthcare, And More | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Here's a collection of all 45 CB Insights market maps and unbundling/disrupting graphics.
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Javier Albuja's curator insight, September 11, 5:51 PM
Los bancos tradicionales están siendo atacados por una serie de nuevas empresas, que usan la tecnología y nuevos modelos de negocio
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Glengarry Glen Ross Scene ( A must for all salespeople )

Brass Balls! Warning! Adult content. Not for the faint hearted.
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39 Essential KPIs in E-Commerce To Swear By - Styla

39 Essential KPIs in E-Commerce To Swear By - Styla | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Monitoring the right KPIs in e-commerce is essential to succeed in the fastest growing industry out there. So here's the list of 39 KPIs to live by.
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How I built an app with 500,000 users in 5 days on a $100 server  

How I built an app with 500,000 users in 5 days on a $100 server - Unboxd - Medium
There seems to be a general consensus in the world of startups that you should build an MVP (minimum viable product) without caring too…
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The Retention Questions You Should Be Asking in a Job Interview — Medium

The Retention Questions You Should Be Asking in a Job Interview — Medium | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
In my experience, job applicants rarely ask the right questions when faced with a retention exercise. You can create a retention chart for…
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Growth Hacking

Welcome to Growth Tribe's, (Amsterdam's #1 Growth Hacking Agency) huge list of Growth Hacking resources...Growth Hacking is a term coined by Sean Ellis in 2010. It is an art used mostly by tech startups to build, improve and grow their businesses using creativity, engineering, metrics and analytics.
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Advanced Remarketing with Google Tag Manager and Google Analytics

Advanced Remarketing with Google Tag Manager and Google Analytics | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Learn advanced retargeting techniques using Google Analytics and Google Tag Manager in this post by Yehoshua Coren.
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Metrics Versus Experience — Medium

Metrics Versus Experience — Medium | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Some decades ago, if you wanted to build a great experience, you’d take a deep breath, close your eyes, and mutter a prayer to that oracle…
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How to Get Anyone’s Email Address [July 2016 Updated Version] – GrowHack

How to Get Anyone’s Email Address [July 2016 Updated Version] – GrowHack | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
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