Today’s Fab Five leaders operate business models that span industries and countries. But they all certainly have elements of Network Orchestrators.
So instead of focusing on vertical industries, it’s time to look at business models instead. To help begin this transformation, our research discovered four simple ways that companies create growth and value:
Asset Builders make and sell physical things
Service Providers use people to offer services
Technology Creators generate and deliver intellectual property (software and data)
Network Orchestrators facilitate transactions and interactions within a network
Marketing analytics go beyond monitoring website traffic, page views, and all those metrics that make you feel good. Set vanity metrics ablaze. You also have to measure actionable metrics that truly matters to your business. When it comes to analytics, there are people who would act as if it doesn’t matter. But it does. That’s why smart marketers are capitalizing on marketing analytics to help improve their campaigns.
I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy.
In this post, we'll look at the faulty myth of "Average CAC," and the most meaningful CAC segmentations that you should be paying attention to instead.
Related posts: TRIZ and Systematic Business Model Innovation Book Review: Hands on Systematic Innovation for Business and Management by Darrell Mann SYSTEMATIC VALUE INNOVATION APPROACH Systematic Clustering of Business Problems Read More
Picking the right metric to rely on is hugely difficult. More importantly we might need to rethink the approach:
There is no such thing as the perfect analytic. Just pick one and see how useful it is to test your hypothesis or ideaThings will invariably change and render the chosen analytic less useful – its just a matter of timePick a metric that is meaningful but use other secondary metrics to gauge the efficacy of your main guardrailBe ready to evaluate current and adopt new key/leading indicators on a regular basis to avoid atrophy
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.