CustDev: Customer Development, Startups, Metrics, Business Models
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Follow The Money II (Growth-Hacking): Where Do We Go From Here?

Follow The Money II (Growth-Hacking): Where Do We Go From Here? While “Growth Hacker” is a new word for most it is a long held practice among the best internet…
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The panel addressed the following topics:

Defining Growth HackingReal-World Examples of Growth Hacking (LinkedIn, Waze, Mint, Get Satisfaction)Cultural Impacts of Growth Hacking
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CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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Ecommerce Brand Storytelling: a Growth-Driven Guide

Ecommerce Brand Storytelling: a Growth-Driven Guide | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
In ecommerce, you don’t just tell stories to entertain your customers, or to make them feel good — you tell stories to sell more products. Here’s a hard truth you need to understand when it comes to…
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Winning Strategies for Applied AI Companies – Machine Learnings

Winning Strategies for Applied AI Companies – Machine Learnings | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
To give you a little more context — and paraphrasing Alex’s post — we have entered the third wave of AI startups. The wave of applied AI companies. The first wave was purely research-driven companies…
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Do More! What Amazon Teaches Us About AI and the “Jobless Future”

Do More! What Amazon Teaches Us About AI and the “Jobless Future” | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
We hear again and again that AI and robots are going to take away human jobs. My broken kettle says otherwise. Yesterday, I set my electric kettle down awkwardly on the edge of the sink. Crash! It…
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Why Customer Lifetime Value Matters to Small Businesses (& How to Calculate It)

Don't turn into that entrepreneur on Shark Tank who doesn't know their numbers. Here's why customer lifetime value matters to small businesses.
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9 Key Milestones from Seed to Series A – Point Nine Land – Medium

9 Key Milestones from Seed to Series A – Point Nine Land – Medium | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

I was this week at Numa Berlin. I gave a second talk after the one I gave at HEC Seed Summit some weeks ago. Whilst the first talk was focused on best practices for SaaS entrepreneurs 

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SaaS Busters: ACV (Annual Contract Value) vs ARR (Annual Recurring Revenue)

SaaS Busters: ACV (Annual Contract Value) vs ARR (Annual Recurring Revenue) | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
ACV vs ARR is an extremely confusing topic that seems to be calculated differently within many SaaS companies. This post sets out to clear up the confusion.
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The complete SaaS guide to calculating and optimizing Lifetime Value (LTV)

The complete SaaS guide to calculating and optimizing Lifetime Value (LTV) | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
A successful SaaS business model relies on lowering your cost of acquiring your customer (CAC) and extending their Lifetime Value (LTV). Here's how to calculate, track, and optimize your LTV.
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The State of SaaS Pricing [Infographic] | OpenView Labs

The State of SaaS Pricing [Infographic] | OpenView Labs | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
After surveying more than 1,000 software executives about their SaaS pricing habits, we've uncovered some alarming gaps. View the results here.
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The Great Unbundling

The Great Unbundling | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
It’s trivial to say that the Internet changed media; what is more interesting is unpacking how different types of media were affected, and why — and what might happen to TV.
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9 Lessons from Launching on Product Hunt – Lucjan Kierczak 

9 Lessons from Launching on Product Hunt – Lucjan Kierczak  | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
TL;DR:
Survicate got over 480 votes, which resulted in more than 2450 sessions, 49 new accounts, 1 discount code redeemed. The most important lessons: planning is the key, be careful with promotion…
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SaaS Freemium: How to succeed and how to fail

SaaS Freemium: How to succeed and how to fail | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Will a SaaS freemium plan be the growth lever for your company’s success? Find out how to succeed with freemium for your specific company. Or how to fail.
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Growth Hacking for Assholes – Startup Grind – Medium

Growth Hacking for Assholes – Startup Grind – Medium | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Next to the “Submit” button on your sign-up form, make sure it says “No, I want to die alone and penniless, face down in a gutter, with soiled underwear,” or some equivalent.
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Growth Guide: How to Set Up, Staff and Scale a Growth Program

Growth Guide: How to Set Up, Staff and Scale a Growth Program | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
"Growth hacks" can be extremely helpful in driving viral growth early in a product's path to product market fit. However, sustaining long-term growth and reaching hundreds of millions of users requires a scientific approach to growth. In fact, growth experts resoundingly say that "growth hacking" is
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42 Pricing Tricks Based on Psychology & Neuroscience

42 Pricing Tricks Based on Psychology & Neuroscience | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Welcome to a huge resource on pricing. You'll learn 42 psychological tricks to make your price more effective - without actually lowering it.
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Dawn of the Ultimate Unfair Competitive Advantage (Part 1)

Dawn of the Ultimate Unfair Competitive Advantage (Part 1) | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Businesses try to differentiate themselves with a competitive advantage, but most never find or sustain one. A rare few will discover an “unfair” competitive advantage. The best of the best create…
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Not even wrong - ways to dismiss technology

Not even wrong - ways to dismiss technology | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
How do we get beyond 'that's a toy!' and 'but everything looked like a
toy!', and try actually to understand whether a new technology might
matter? What are valid lines of reasoning, and what statements are 'not
even wrong'?
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From Launch to Series A: Get Your Finance Plan Right (3/10)

From Launch to Series A: Get Your Finance Plan Right (3/10) | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Our limited sample tells us that it tends to take 12 months to get to 10k and another 12 to go from 10k to 100k. Some exceptional founders in great markets can do it in less time.
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Facebook and the Cost of Monopoly

Facebook and the Cost of Monopoly | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Facebook gave one of the worst keynotes in a long time: there was no vision, just the adoption of Snap’s. It’s the inevitable outcome of a monopoly.
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If you can't explain it Intelligent Growth: Finding & Testing Your Marketing Channels

If you can't explain it Intelligent Growth: Finding & Testing Your Marketing Channels | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
If you can't explain it simply, you don't understand it well enough. Albert Einstein
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Growth Benchmarks Are (Mostly) Useless

Growth Benchmarks Are (Mostly) Useless | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Quick note: I wanted to let you know that we are starting to build out the team at Reforge. We are hiring a Sr Product Marketing Manager, Sr Content Developer, and a Content Marketer. If you, or someone you know, is passionate about professional development/education then please get in touch
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A/A Testing: How I increased conversions 300% by doing absolutely nothing

A/A Testing: How I increased conversions 300% by doing absolutely nothing | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
There are few things wantrepreneurs (all due respect, I’m a recovering wantrepreneur myself) love to talk about more than running A/B tests. The belief seems to be that if they just keep testing, they will find the answer, and build the business of their dreams. Most of them are wrong. Many of their businesses would
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Your Average CAC is Lying to You -- What to do Instead

Your Average CAC is Lying to You -- What to do Instead | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
I recently wrote about the most common mistakes with CAC (customer
acquisition cost) that can derail growth efforts before you even get
started because CAC is a metric that's foundational to growth strategy.

In this post, we'll look at the faulty myth of "Average CAC," and the most
meaningful CAC segmentations that you should be paying attention to
instead.
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Simon Sinek - The Millennial Question - Millennials in the workplace

Excerpt of Simon Sinek speaking about Millennials in the workplace of today, from an episode of Inside Quest with Tom Bilyeu. Watch the full video at
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I Analyzed the Copy on 87 SaaS Startup Landing Pages — Here’s What I Found | Process Street

I Analyzed the Copy on 87 SaaS Startup Landing Pages — Here’s What I Found | Process Street | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
The copy on your SaaS startup's landing page is one of the major factors that determines whether your product lives, or dies a horrible death. Unbounce cites
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