This blog post looks at the high level goals of a SaaS business and drills down layer by layer to expose the key metrics that will help driv
Metrics for metric’s sake are not very useful. Instead the goal is to provide a detailed look at what management must focus on to drive a successful SaaS business. For each metric, we will also look at what is actionable.
This has to be one of my favorite customer development tips: using Mechanical Turk to do customer interviews. Nick Soman, Founder of LikeBright discuss how he used Mechanical Turk to interview 100 customers in 4 hours, and how that got him into TechStars Seattle.
Robin Good: Interesting article on the New York Times reporting on the analysis done by Prof. Noam Wasserman, who has been hunting for many years to identify the reasons why startups and those who lead them fail so often.
Having recently published his findings in a book entitled “The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup” he has shared with Jessica Burder of the NYT some interesting insight from his research.
Here a few of interesting thing Prof. Wasserman has discovered:
a) Startup partnerships done with friends, relatives or family are very risky.
b) Dividing equity very early in the game is not a good idea.
c) CEO replacement is organic, especially if you have a good one.
The VP Designer Canvas will serve as your map to permanently track assumptions and tests, while you’re pivoting through the Lean Startup process. The moment this circle ends is when you’ve achieved a fit between your Value Proposition and what your Customers expect. This is what the startup movement calls product-market fit or problem-solution fit. It’s when you build stuff that customers really want!
The list below includes some of these folks I know personally, some just by reputation- but collectively they’ve grown products up to millions, 10s of millions, and in some cases, 100M+ users.
Typically they use quantitatively-oriented techniques centered on virality across different channels such as iOS, Facebook, email, etc. There’s lots of iteration, A/B testing, and experimentation involved. There’s also really great growth hackers centered around SEO, SEM/ad arb, and other techniques, but for the most part I’m just listing out the folks around quant-based virality. The important thing about virality is, it’s free So it’s an important skill for startups.