CustDev: Customer Development, Startups, Metrics, Business Models
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CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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From Launch to Series A: Get Your Finance Plan Right (3/10)

From Launch to Series A: Get Your Finance Plan Right (3/10) | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Our limited sample tells us that it tends to take 12 months to get to 10k and another 12 to go from 10k to 100k. Some exceptional founders in great markets can do it in less time.
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I Analyzed the Copy on 87 SaaS Startup Landing Pages — Here’s What I Found | Process Street

I Analyzed the Copy on 87 SaaS Startup Landing Pages — Here’s What I Found | Process Street | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
The copy on your SaaS startup's landing page is one of the major factors that determines whether your product lives, or dies a horrible death. Unbounce cites
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An overview of the Growing “SaaS Enabled Marketplace” Ecosystem – Medium

An overview of the Growing “SaaS Enabled Marketplace” Ecosystem – Medium | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Hi there, we’re Point Nine Capital a VC firm focused on SaaS and marketplaces. If you want to be kept informed of our new posts you can…
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SaaS Valuations: How to Value a SaaS Business in 2016

SaaS Valuations: How to Value a SaaS Business in 2016 | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
The 2016 guide to SaaS metrics and valuations. We will look at how to use the current 2016 multiples to accurately value SaaS businesses
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It’s Payback Time: A Crash Course in Our Favorite SaaS Metric

It’s Payback Time: A Crash Course in Our Favorite SaaS Metric | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Learn how to calculate and apply a key SaaS metric, payback period, to your business.
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SaaS Churn Rate - What's Acceptable?

As a SaaS CEO you want to know what a good churn rate is. In this post I share a case study on churn that will help you position your company for growth.
ukituki's insight:

Survey Results that show roughly 70% of SaaS companies in their survey had annual churn in the < 10% range, with 75% of those at 5% or under.

 

The way I read the results of Pacific Crest’s survey is that 30% of SaaS providers surveyed have an unacceptable level of churn.

 

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Value Propositions: stop using "made simple" to describe your startup - Startup Marketing

Value Propositions: stop using "made simple" to describe your startup - Startup Marketing | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
ukituki's insight:

I recently worked with Vero on their customer acquisition. I was given free reign and one thing I personally needed to do was lift conversions from the homepage to a free trial: the all-important SaaS metric.

 

One thing that killed it was a single change I made to the Value Proposition only in the heading on the home page. I changed nothing else.

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@Totango Annual SaaS Metrics Survey

Totango's 3rd Annual SaaS Metrics Survey Report

ukituki's insight:

The big take-away from this year’s survey underscores the importance of customer success in the SaaS business model – and why it is imperative for SaaS companies to be relentlessly focused on delivering recurring value to customers.

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Taxonomy of Seven Different Models of Freemium in B2B SaaS

Freemium continues to be a popular topic when it comes to revenue and business models for everything from games on mobile devices to Enterprise Software-as-a-Se
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SaaS Freemium: How to succeed and how to fail

SaaS Freemium: How to succeed and how to fail | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Will a SaaS freemium plan be the growth lever for your company’s success? Find out how to succeed with freemium for your specific company. Or how to fail.
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SaaS Metrics: Benchmarking Your Churn Rates – Point Nine Land – Medium

SaaS Metrics: Benchmarking Your Churn Rates – Point Nine Land – Medium | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Analysing the churn rates of 1500+ SaaS companies
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How To Pick A Sales Model For Your Software Startup - Mattermark

How To Pick A Sales Model For Your Software Startup - Mattermark | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
TL;DR: Self-serve signups can be awesome for business (scale), but when you have a high price product and a lot of churn you should consider changing your sales model. If … Read More
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5 lessons for building a scalable SaaS sales machine

5 lessons for building a scalable SaaS sales machine | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Here's how we successfully went from 5k to 100k MRR in less than 24 months.
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The Angel VC: By the time you're at $2-3M in ARR, you need a VP of Sales who's done it before

The Angel VC: By the time you're at $2-3M in ARR, you need a VP of Sales who's done it before | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
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10 Effective Growth Hacks to increase your SaaS Revenue — Actionable Learning For Startup Founders — Medium

10 Effective Growth Hacks to increase your SaaS Revenue — Actionable Learning For Startup Founders — Medium | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
First off, everything in this post works. Yes, even if you haven’t nailed product/market fit yet (but I’ll get into that later) ☺

This is…
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SaaS Metrics – A Guide to Measuring and Improving What Matters

SaaS Metrics – A Guide to Measuring and Improving What Matters | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
This blog post looks at the high level goals of a SaaS business and drills down layer by layer to expose the key metrics that will help driv
ukituki's insight:

 Metrics for metric’s sake are not very useful. Instead the goal is to provide a detailed look at what management must focus on to drive a successful SaaS business. For each metric, we will also look at what is actionable.

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