I recently worked with Vero on their customer acquisition. I was given free reign and one thing I personally needed to do was lift conversions from the homepage to a free trial: the all-important SaaS metric.
One thing that killed it was a single change I made to the Value Proposition only in the heading on the home page. I changed nothing else.
The big take-away from this year’s survey underscores the importance of customer success in the SaaS business model – and why it is imperative for SaaS companies to be relentlessly focused on delivering recurring value to customers.
This blog post looks at the high level goals of a SaaS business and drills down layer by layer to expose the key metrics that will help driv
Metrics for metric’s sake are not very useful. Instead the goal is to provide a detailed look at what management must focus on to drive a successful SaaS business. For each metric, we will also look at what is actionable.
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