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CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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SaaS Churn Rate - What's Acceptable?

As a SaaS CEO you want to know what a good churn rate is. In this post I share a case study on churn that will help you position your company for growth.
ukituki's insight:

Survey Results that show roughly 70% of SaaS companies in their survey had annual churn in the < 10% range, with 75% of those at 5% or under.

 

The way I read the results of Pacific Crest’s survey is that 30% of SaaS providers surveyed have an unacceptable level of churn.

 

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@Totango Annual SaaS Metrics Survey

Totango's 3rd Annual SaaS Metrics Survey Report

ukituki's insight:

The big take-away from this year’s survey underscores the importance of customer success in the SaaS business model – and why it is imperative for SaaS companies to be relentlessly focused on delivering recurring value to customers.

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Growth Hacking with Cassie Lancellotti-Young

A talk given by Cassie Lancellotti-Young at the GrowHack Meetup on December 5, 2012.
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SaaS Metrics – A Guide to Measuring and Improving What Matters

SaaS Metrics – A Guide to Measuring and Improving What Matters | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
This blog post looks at the high level goals of a SaaS business and drills down layer by layer to expose the key metrics that will help driv
ukituki's insight:

 Metrics for metric’s sake are not very useful. Instead the goal is to provide a detailed look at what management must focus on to drive a successful SaaS business. For each metric, we will also look at what is actionable.

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How do I learn to be a growth hacker? Work for one of these guys :) | Andrew Chen (@andrewchen)

How do I learn to be a growth hacker? Work for one of these guys :) | Andrew Chen (@andrewchen) | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

The list below includes some of these folks I know personally, some just by reputation- but collectively they’ve grown products up to millions, 10s of millions, and in some cases, 100M+ users.

 

Typically they use quantitatively-oriented techniques centered on virality across different channels such as iOS, Facebook, email, etc. There’s lots of iteration, A/B testing, and experimentation involved. There’s also really great growth hackers centered around SEO, SEM/ad arb, and other techniques, but for the most part I’m just listing out the folks around quant-based virality. The important thing about virality is, it’s free So it’s an important skill for startups.

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