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CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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Actionable Customer Development

This presentation is a boiled down version of a workshop i do with startups. The goal of the workshop is to start with customer interviews and improve or pivot
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Rajaraman Raghuraman's curator insight, July 9, 2013 10:48 AM

Must read for entrepreneurs !!

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Customer Development in a diagram

Customer Development in a diagram | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Entrepreneurship and Conservation
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One-pager for startup

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Fred Zimny's curator insight, December 14, 2012 9:55 AM

Great insights for a lean approach

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Help Investors Believe you – show them Customer Quotes

Help Investors Believe you – show them Customer Quotes | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

Using Quora and Amazon Mechanical Turk to Find Potential Customers and Validate the Problem and Solution Hypotheses

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Hooked Workshop by Nir Eyal

Nil Eyal's presentation on designig user habits. His framework is based on how our brains and emotions work and incorporates strong concepts from the recent studies of the behavioral psychologist B.J.Fogg
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15 essential tools every lean startup can't live without - We Love Lean by Spook Studio

15 essential tools every lean startup can't live without - We Love Lean by Spook Studio | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

Via We Love Lean
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Startup Tools

Startup Tools | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

Steve Blank curated this amazing list of links to the tools startups use

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Toolkit for Preparing Your Own Blue Ocean-Performance Dashboard #bmgen

Toolkit for Preparing Your Own Blue Ocean-Performance Dashboard #bmgen | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Photocredit: Miss Annie: These days Related articles Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing) eBook: Jeanne Liedtka, Tim Ogilvie: Amazon.c...
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Customer Development Checklist for My Web Startup – Part 1

Customer Development Checklist for My Web Startup – Part 1 | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

I like to structure my “Problem Presentation” like this:


1. State the top 3 problems
2. Ask customer to prioritize problems and identify any higher priority problems
3. Have customer describe how they solve the problem today
4. Very briefly describe how you might solve the problem
5. Ask Customer whether your approach would solve their problem
6. Would they use your solution if it were free?
7. Would they pay $X/yr?
8. Ask for referrals to other customers

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How do I learn to be a growth hacker? Work for one of these guys :) | Andrew Chen (@andrewchen)

How do I learn to be a growth hacker? Work for one of these guys :) | Andrew Chen (@andrewchen) | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

The list below includes some of these folks I know personally, some just by reputation- but collectively they’ve grown products up to millions, 10s of millions, and in some cases, 100M+ users.

 

Typically they use quantitatively-oriented techniques centered on virality across different channels such as iOS, Facebook, email, etc. There’s lots of iteration, A/B testing, and experimentation involved. There’s also really great growth hackers centered around SEO, SEM/ad arb, and other techniques, but for the most part I’m just listing out the folks around quant-based virality. The important thing about virality is, it’s free So it’s an important skill for startups.

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Tips for B2B Customer Development Interviews

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1. Have Two People Interview

2. Work From an Outline of 3-5 Key Questions

3. Focus on Past Behavior and Actual Situations and Events To Bound the Problem

4. Listen

5. Probe for Quantities and Ranges

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10. Follow Up By E-Mail

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Using mTurk to interview 100 customers (in 4 hours)

Using mTurk to interview 100 customers (in 4 hours) | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

This has to be one of my favorite customer development tips: using Mechanical Turk to do customer interviews. Nick Soman, Founder of LikeBright discuss how he used Mechanical Turk to interview 100 customers in 4 hours, and how that got him into TechStars Seattle.

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Enabling the Lean Service Design Trilogy :: Lean Sales and Marketing thru Service Design Thinking

Enabling the Lean Service Design Trilogy :: Lean Sales and Marketing thru Service Design Thinking | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
Using Lean thru Service Design Thinking to drive Continuous Improvement in Lean Sales and Marketing, Lean Services, Lean Design...
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Customer Development Weekly! Issue1

Customer Development Weekly! Issue1 | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
New newsletter about customer development
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Know Your Customers and How They Decide | The Intercom Blog

Know Your Customers and How They Decide | The Intercom Blog | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

All your customers don’t fall into the same category of decision-maker, so you need to cater for each of them on your landing page. You should have information supporting all types of decision processes, though you should optimize your landing pages for your most frequent customers.

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No One Wins In Business Plan Competitions

No One Wins In Business Plan Competitions | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

Last week one of the schools I teach at invited me to judge a business plan contest. I suggested that they first might want to read my post on why business plans are a poor planning and execution tool for startups. They called back laughing and the invitation disappeared.


At best I think business plan competitions are a waste of time. But until now I haven’t been able to articulate a framework of why or had a concrete suggestion of what to replace them with.


Now I do.

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Step Away From the Business Plan

Step Away From the Business Plan | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
If you're ready to do the real work of launching a start-up, start here.
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Steve Blank on small startups, big execution, and Steve Jobs

Steve Blank on small startups, big execution, and Steve Jobs | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

When serial-entrepreneur-turned-college-professor Steve Blank talks entrepreneurship, people listen.

 

 

Startups are not smaller versions of big companies, so don’t try to be like them


Startups are about searching for a business model, not executing a business plan


Contrary to the myth, Steve Jobs interacted with consumers more than you think


Amazon has been hugely important to the boom in startups


Today’s students have a “wonderful entrepreneurial arrogance”

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