CustDev: Customer Development, Startups, Metrics, Business Models
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CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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Your Average CAC is Lying to You -- What to do Instead

Your Average CAC is Lying to You -- What to do Instead | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
I recently wrote about the most common mistakes with CAC (customer
acquisition cost) that can derail growth efforts before you even get
started because CAC is a metric that's foundational to growth strategy.

In this post, we'll look at the faulty myth of "Average CAC," and the most
meaningful CAC segmentations that you should be paying attention to
instead.
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SaaS Metrics – A Guide to Measuring and Improving What Matters

SaaS Metrics – A Guide to Measuring and Improving What Matters | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
This blog post looks at the high level goals of a SaaS business and drills down layer by layer to expose the key metrics that will help driv
ukituki's insight:

 Metrics for metric’s sake are not very useful. Instead the goal is to provide a detailed look at what management must focus on to drive a successful SaaS business. For each metric, we will also look at what is actionable.

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How do I learn to be a growth hacker? Work for one of these guys :) | Andrew Chen (@andrewchen)

How do I learn to be a growth hacker? Work for one of these guys :) | Andrew Chen (@andrewchen) | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

The list below includes some of these folks I know personally, some just by reputation- but collectively they’ve grown products up to millions, 10s of millions, and in some cases, 100M+ users.

 

Typically they use quantitatively-oriented techniques centered on virality across different channels such as iOS, Facebook, email, etc. There’s lots of iteration, A/B testing, and experimentation involved. There’s also really great growth hackers centered around SEO, SEM/ad arb, and other techniques, but for the most part I’m just listing out the folks around quant-based virality. The important thing about virality is, it’s free So it’s an important skill for startups.

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How StatusPage.io Drives Growth Through Customer Support

How StatusPage.io Drives Growth Through Customer Support | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
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@Totango Annual SaaS Metrics Survey

Totango's 3rd Annual SaaS Metrics Survey Report

ukituki's insight:

The big take-away from this year’s survey underscores the importance of customer success in the SaaS business model – and why it is imperative for SaaS companies to be relentlessly focused on delivering recurring value to customers.

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Growth Hacking with Cassie Lancellotti-Young

A talk given by Cassie Lancellotti-Young at the GrowHack Meetup on December 5, 2012.
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