I recently worked with Vero on their customer acquisition. I was given free reign and one thing I personally needed to do was lift conversions from the homepage to a free trial: the all-important SaaS metric.
One thing that killed it was a single change I made to the Value Proposition only in the heading on the home page. I changed nothing else.
All your customers don’t fall into the same category of decision-maker, so you need to cater for each of them on your landing page. You should have information supporting all types of decision processes, though you should optimize your landing pages for your most frequent customers.
Nil Eyal's presentation on designig user habits. His framework is based on how our brains and emotions work and incorporates strong concepts from the recent studies of the behavioral psychologist B.J.Fogg
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.