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CustDev: Customer Development, Startups, Metrics, Business Models
What makes startups successful? Case studies and practical information on business model generation and building what customers really need.
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Value Propositions: stop using "made simple" to describe your startup - Startup Marketing

Value Propositions: stop using "made simple" to describe your startup - Startup Marketing | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it
ukituki's insight:

I recently worked with Vero on their customer acquisition. I was given free reign and one thing I personally needed to do was lift conversions from the homepage to a free trial: the all-important SaaS metric.

 

One thing that killed it was a single change I made to the Value Proposition only in the heading on the home page. I changed nothing else.

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Know Your Customers and How They Decide | The Intercom Blog

Know Your Customers and How They Decide | The Intercom Blog | CustDev: Customer Development, Startups, Metrics, Business Models | Scoop.it

All your customers don’t fall into the same category of decision-maker, so you need to cater for each of them on your landing page. You should have information supporting all types of decision processes, though you should optimize your landing pages for your most frequent customers.

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Hooked Workshop by Nir Eyal

Nil Eyal's presentation on designig user habits. His framework is based on how our brains and emotions work and incorporates strong concepts from the recent studies of the behavioral psychologist B.J.Fogg
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