"It is the customer w ho determines what a business is." -- Peter Drucker, The Practice of Management The product is only the beginning, yet many startup CEO's make the mistake of remaining glued to the product and its evolution, even...
In his article on Consumer Sovereignty, economist John Kenneth Galbraith asked: Does a need exist before the product or was it created in the process of production itself and the ensuing advertising and sales activities?
Acquiring Customers: Talk by Florian Heinemann at Build 0.8 In this talk Florian Heinemann (CEO, Rocket Internet) shares his insights into the ways that a good business analytics concept is essential...
Patrick Vlaskovits, the author of The Lean Entrepreneur and The Entrepreneur’s Guide to Customer Development (whose sleek site presenting his books and blog posts is well worth a visit, both for getting into a surfer and an entrepreneurial mood, visited the Budapest startup scene these days.
- Good news for anyone who thinks of creating a product: you have much more access to tools, people and markets than your peers had a decade ago. It’s much easier to build an MVP and try to scale it.
- Bad news: on the whole, your job just became more difficult. No one really gives a damn whether your idea is good or bad – what really matters is traction. You are competing with others that have (more) traction, not worse or better ideas.
For those who are eager for more, the full video coverage of the first event can be found here:
Google Ventures Startup Lab | This workshop led by Google engineer Brett Slatkin digs in to cohort analysis.He'll walk you through how he does it, show you a tool he built to simplify cohort analysis of log files, and answer your questions.
Do users who signed up a year ago use your product differently than those who signed up last month? Just because your active user numbers are "up and to the right" doesn't mean that all is well.
Steve Blank teaches entrepreneurs to test business assumptions by conducting dozens of interviews with prospective customers. At first it took me a huge amount of time, but over the years I’ve developed a process to make it easier. I manage a running list of interview candidates, organize my calendar with help from a virtual assistant, and have a well-crafted intro request email. I hope it saves you time as well.