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Rescooped by Dona Chakraborty from Just Story It! Biz Storytelling
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Ethical Storysharing: My Words, Not My Story : Video For Change

Ethical Storysharing: My Words, Not My Story : Video For Change | Current Updates | Scoop.it
Our colleague Aspen Baker with Exhale shares her experiences and views on ethical #storytelling. http://t.co/lW8xz3BM #digitalstorytelling

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Karen Dietz's curator insight, January 4, 2013 1:15 PM

Now here is a very powerful article about how a story, once it leaves our lips, can be co-opted, changed, and used to divide -- all counter to the original message of the story.


Truly there are significant ethics involved in story sharing -- especially for nonprofits, and with for-profit businesses also. 


Many social issues are emotionally charged. That's the case here where the topic is abortion. Same with guns, drugs, violence, hunger, etc.


Look beyond the abortion topic here and really hear the message about story sharing ethics.


When nonprofits share the stories of those they serve -- or highlight a social problem -- ethics become critically important.


When businesses share employee or customer stories and do not pay attention to the ethics of story sharing, they are in for a backlash.


To download a free ethical guide for storytelling, go to my website at http://www.juststoryit.com/story-resources.htm and scroll down the page to download #5


Be an ethical story sharer. Do the right thing.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

Monica S Mcfeeters's curator insight, January 5, 2013 10:21 AM

Sharing stories, listening, while allowing others to express how they see things is a powerfully connective tool we so often forget. 

Karen Dietz's comment, January 7, 2013 4:52 PM
That is so true Monica! I love playing with listening activities so I can be more aware of my surroundings, and more aware of what people are really trying to tell me. And of course marketing without listening is just broadcasting, which won't take you very far!
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How Storytelling Can Address the Complex and Intertwining Issues of Modern Society

How Storytelling Can Address the Complex and Intertwining Issues of Modern Society | Current Updates | Scoop.it
How Storytelling Can Address the Complex and Intertwining Issues of Modern Society

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Karen Dietz's curator insight, December 27, 2012 2:57 PM

Business can be complex. Leadership can be complex. Certainly our culture and society is complex.


This article gets us thinking -- and includes some fabulous advice -- about how storytelling can help us wade through complex issues, make better decisions, and find a path forward.


Today. Right now. As 2013 approaches, let's continue to use stories well, to help grow and excel, instead of to diminish others.


There are wise and uplifting words in this piece and steps to take. Let's go this route. Happy New Year everyone.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

SPY PRODUCTS's comment, December 28, 2012 11:38 PM
http://www.scoop.it/u/vimlesh-kumar#curatedTopicsTabSelected
DPG plc's curator insight, December 30, 2012 6:49 AM

Stories are how people learn....

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inklewriter - write interactive biz stories

inklewriter - write interactive biz stories | Current Updates | Scoop.it

Ooohhh ooooohh oooooohh -- this looks like a fabulous and fun tool for biz storytelling!! Now you can make your stories interactive. How fun is that?!!

I'll play with this tool this afternoon while avoiding all the shopping frenzy of Black Friday. Hope you have fun with it too and that it really helps connect with customers and build your business!

Thanks go to fellow curator Baiba Svenca for finding and sharing this post.

inklewriter is a free tool designed to allow anyone to write and publish interactive stories. It’s perfect for writers who want to try out interactivity, but also for teachers and students looking to mix computer skills and creative writing.


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Kim Zinke (aka Gimli Goose)'s curator insight, December 21, 2012 2:38 AM

A nice feature of this resource is that you can export your story to Kindle for a small fee (approx $10). You be able to read your ebook on your Kindle, or sell it through Amazon. The ebook reads like a normal Kindle ebook, except that choices are included using hyperlinks.

Robert Sims's curator insight, March 14, 2013 10:36 AM

I can see many possibilities for use in enhancing ELA writing skills!

 

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Aizuchi Playbook: Brand Your Business with Story

Aizuchi Playbook: Brand Your Business with Story | Current Updates | Scoop.it

Colleague Andrew Nemiccolo has just published his new e-book on business storytelling and I really like it.

I know -- you are thinking, "What?! ANOTHER ebook on business storytelling??" Yep, and it's good. Here's what I like about it:

1. The focus on 'back-channel' communication and listening
2. Tackling being vulnerable and getting comfortable sharing your personal stories
3. Advice to NOT find stories, but find experiences instead
4. Steps for figuring out who your audience is first before you share a story
5. All the great story prompts for figuring out and organizing the experiences you want to share
6. Tips for creating a story bank of your experiences

I am not crazy about the definition of 'story' that Andrew uses -- basically for him, anything is a story. Well, that's not helpful and actually leads to a lot of confusion for people. A Tweet is not a story, but it can be part of a larger business narrative. Knowing the difference will help you better target your storytelling efforts.

The book is primarily focused on marketing and branding. Even so, the information and advice can be use in a whole host of other biz story applications.

Go grab the easy-to-read-and-digest book and get smarter about working with stories in business.

I have no affiliation with Andrew or his company other than a promise to chat over coffee sometime. Enjoy the book!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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Telling Stories, Connectedly

Telling Stories, Connectedly | Current Updates | Scoop.it
Telling stories, connectedlyScreen AfricaThere are a couple of points that are worth remembering as you try to transition to a more connected form of digital storytelling. Firstly, the audience is in control.

 

Now here is a thoughtful article that shares with us a glimpse of the future -- specifically the technologies on the horizon that will continue to change the tools we use to share our biz stories.

 

The main point of this post is the increasing importance of connecting and sharing your stories across different technology media -- computer, iPads, mobile. And in various forms -- digital stories, social media snippets, online maps, and the like. To be the most effective, your biz stories need to connect and link together -- be part of a focused whole.

 

This does not mean you have a single narrative that is shared across platforms and through different technologies. This means you have a series of biz stories that you share. Some of these stories are best shared digitally, some in social media, others face-to-face (yes, that is still a technology available to us!!), others on our website, etc. The entire collection of your biz stories create your brand, your voice, your reputation.

 

This is a good "let's step back and see the big picture" article.

 

I very much like the author's points at the end: all of these choices can be overwhelming, and get help from others to work with the new tools. Now if I just had a few more hours each day to use more of these digital tools .... :))

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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20 Most Popular Curated Articles in 2012

20 Most Popular Curated Articles in 2012 | Current Updates | Scoop.it

Here are the 20 most popular articles I curated this past year, just in case you missed them.


Via Karen Dietz
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Karen Dietz's curator insight, January 3, 2013 6:11 PM

Well 2012 was a fabulous year for curating articles on business storytelling!


Since I began the Just Story It Scoops in June 2011, I’ve curated 1012 articles (wow!), have 4908 followers, and 33,453 people have visited the site.


That’s amazing. And thank you thank you thank you all so much for your loyalty, comments, suggestions, and participation.


I anticipate 2013 will bring just as many helpful and interesting articles for you. So get ready!


So which articles were the most popular in 2012? Check these out if you missed them. They are listed with the most popular being #1:


1. How To Create Great Advertising With Storytelling -- March 9

http://www.scoop.it/t/just-story-it/p/1381801351/how-to-create-great-advertising-with-storytelling-smart-marketing-strategy


2. 813 Free PowerPoint Templates and Backgrounds -- April 28

http://www.scoop.it/t/just-story-it?q=813+free+powerpoint+templates 


3. StoryBranding Part II -- Your ‘Why’ -- May 19

http://www.scoop.it/t/just-story-it?q=storybranding+part+II 


4. What Does Your Brand Stand For? Infographic - October 2

http://www.scoop.it/t/just-story-it?q=what+does+your+brand+stand+for 


5. Easel.ly Create and Share Infographics -- November 9

http://www.scoop.it/t/just-story-it?q=easel.ly 


6. 7 Ways to Develop Employees Into Digital Storytellers -- May 20

http://www.scoop.it/t/just-story-it?q=7+ways+to+develop+employees 


7. Crafting Outstanding Presentations -- January 29

http://www.scoop.it/t/just-story-it?q=crafting+outstanding+presentations 


8. The Art of Storytelling Infographic -- February 13

http://www.scoop.it/t/just-story-it?q=the+art+of+storytelling+infographic 


9. Free: Hundreds of PowerPoint Backgrounds, Templates and Presentation Slides -- April 8

http://www.scoop.it/t/just-story-it?q=Free%3A+Hundreds+of+PowerPoint+Backgrounds 


10. Five Things Marketers Can Learn From the Meaning of Stories -- May 19

http://www.scoop.it/t/just-story-it?q=five+things 


11. 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain -- September 20

http://www.scoop.it/t/just-story-it?q=50+Best+Social+Psychology+Books+


12. Snowmen Stories from Calvin and Hobbes -- May 11 

LOL!! Just goes to show how popular the Calvin and Hobbes comic still is, and how we can all use a grin at the end of the week :)

http://www.scoop.it/t/just-story-it?q=calvin 


13. Read Small Message, Big Impact to Get Your Message Out in a Big Way: Stories & Elevator Pitches -- June 5

http://www.scoop.it/t/just-story-it?q=read+small+message 


14. We Need Social Producers: Catalysts, Info & ROI -- October 21

http://www.scoop.it/t/just-story-it?q=we+need+social+producers 


15. Make It Count - Nike Story & Engagement -- April 27

http://www.scoop.it/t/just-story-it?q=Make+it+count 


16. New Biz Storytelling Tool: Sparkol -- April 13

http://www.scoop.it/t/just-story-it?q=new+biz+storytelling+tool 


17. Digital Storytelling: How To Tell A Story That Stands Out in the Digital Age -- October 11

http://www.scoop.it/t/just-story-it?q=Digital+storytelling+how+to 


18.What are Story Maps? -- July 12

http://www.scoop.it/t/just-story-it?q=what+are+story+maps


19. How To Create More Powerful Content Marketing Stories -- October 8

http://www.scoop.it/t/just-story-it?q=how+to+create+more+powerful


20. Story Structure Diagrams -- October 8

http://www.scoop.it/t/just-story-it?q=story+structure+diagrams 


Big months for the most popular articles are October, April, and then May. People were particularly inspired those months. Something in the air? Solar flares? Who knows -- the articles were great.


I'm looking forward to finding new great material for you in 2013, along with your comments, suggestions, and chats. Here's to a fabulous year!

Mariapia Alloggio - consulente - www.analisibancarie.com's comment, January 6, 2013 1:16 PM
very usefull! Thanks a lot
Karen Dietz's comment, January 6, 2013 3:39 PM
My pleasure! Glad you found it useful :) Have a great week.
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MediaShift Idea Lab-Meograph: The Future of Storytelling is 4D (with Context)

MediaShift Idea Lab-Meograph: The Future of Storytelling is 4D (with Context) | Current Updates | Scoop.it

From Karen: Now here's another cool tech tool to help augment our business storytelling! Thanks to Siobhan-O-Flynn for finding and sharing this! Below is part of the artice but there's so much more the article talks about regarding Meograph:

 

Meograph, new storytelling startup that launched in July, gives online journalists and storytellers an added dimension that too often has been missing: context.

 

With Meograph, you can create what co-founder and CEO Misha Leybovich calls "4D storytelling" through a simple interface that lets users add images, video and text to a story they want to tell. It's free.

 

"The big vision is that we want to democratize the creation of interactive video storytelling," Leybovich said over coffee at ING Cafe in San Francisco earlier this month.

 

Today if you have a story to tell, you can publish a video to YouTube and write a blog post about it, but it starts to get funky if you want to add a lot of photos or tell how the story evolves over time. Meograph lets you create and share interactive stories that combine video with maps, a timeline and links, filling in that often missing context of where and when...


Link to original article: http://www.pbs.org/idealab/2012/11/meograph-the-future-of-storytelling-is-4d-with-context324.html ;

 

From Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Where To Find Creative-Commons Licensed Music for Your [Storied] Presentation or Video

Where To Find Creative-Commons Licensed Music for Your [Storied] Presentation or Video | Current Updates | Scoop.it


Robin Good: If you are looking for online resources where to find free / creative-commons licensed songs and music tracks for your presentation or video clip here is a good collection of 20 such resources.

 

Full list by Kay Tan:

http://www.hongkiat.com/blog/creative-common-music-download/

 

It's a day for tools and here is another great resource for you for when you are creating your digital stories or PowerPoint presentations.

 

Yippee!

 

Thanks to fellow curators Brian Yanish @MarketingHits and Robin Good @RobinGood for finding and sharing this post! I appreciate the sharp eyes :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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AAEEBL's curator insight, January 20, 2013 9:13 PM

This would be helpful in video-creation and for pulling presentations together.

Mellon Library's curator insight, January 21, 2013 5:54 AM

These Creative Commons links will help you avoid copyright infringement while using music in your presentations for school.

Nedko Aldev's curator insight, May 8, 2013 3:45 AM

add your insight...

 
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Consumers Hungry for Brand Stories

Consumers Hungry for Brand Stories | Current Updates | Scoop.it

"An October 2012 survey by Edelman Berland and Adobe found that American consumers are looking for deeper brand engagement than banner ads and social media “like” buttons. 73% of the 1000 adults surveyed agreed with the statement, “Advertisements should tell a unique story, not just try to sell.”

 

Well, there can be no argument now about the case for business storytelling! At least as far as branding and marketing is concerned.

 

Enjoy the chart this research shows. I know I'll be using this in my work with clients!

 

Thanks to fellow curator Gregg Morris @greggvm and his Story and Narrative Scoop.it curation for finding this and sharing :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Jim Signorelli,Story-Lab's comment, October 31, 2012 1:04 PM
thanks Gregg, great find!