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How Storytelling Can Address the Complex and Intertwining Issues of Modern Society

How Storytelling Can Address the Complex and Intertwining Issues of Modern Society | Current Updates | Scoop.it
How Storytelling Can Address the Complex and Intertwining Issues of Modern Society

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Karen Dietz's curator insight, December 27, 2012 2:57 PM

Business can be complex. Leadership can be complex. Certainly our culture and society is complex.


This article gets us thinking -- and includes some fabulous advice -- about how storytelling can help us wade through complex issues, make better decisions, and find a path forward.


Today. Right now. As 2013 approaches, let's continue to use stories well, to help grow and excel, instead of to diminish others.


There are wise and uplifting words in this piece and steps to take. Let's go this route. Happy New Year everyone.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

SPY PRODUCTS's comment, December 28, 2012 11:38 PM
http://www.scoop.it/u/vimlesh-kumar#curatedTopicsTabSelected
DPG plc's curator insight, December 30, 2012 6:49 AM

Stories are how people learn....

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Building Stories by Chris Ware – review

Building Stories by Chris Ware – review | Current Updates | Scoop.it
Chris Ware's innovative book-in-a-box lays bare the everyday misery of home life, writes Rachel Cooke

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Karen Dietz's curator insight, December 11, 2012 2:28 PM

With that depressing lead-in to this review of Chris Ware's new book, I hesitated to curate it. But the construction of the book itself is so intriguing that I decided, "What the heck."


And how does this remotely connect to business storytelling? Here's why:


I think what Ware did is quite a unique twist on storytelling -- he's definitely pushing the envelope in how to engage with stories and create new meanings from how a person engages with his work. That in and of itself is cool to know about.


And your biz stories could be thought of -- maybe even organized and delivered -- in a similar way. Our biz stories are a collection, a set, of stories that interact with each other in different times and in different ways. When I am with one client, I may select several stories to tell. When I am with a different client, I may repeat some of those stories and add/subtract others. So biz storytelling is best thought of as fluid.


And in enterprises, sets of stories can be arranged and rearranged in infinite combinations.


So what if we could convey our biz stories like Ware has done? It certainly is intriguing to think about!


On another note -- since the holidays are coming, this also could be a really cool gift. It's pricey -- and last I checked it was on back-order from Amazon. But if you are looking for a gift that is really different, this could be for you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | Current Updates | Scoop.it
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof.

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Karen Dietz's curator insight, December 7, 2012 7:16 PM

Hey folks -- what a great article that talk about how dramatically the brain changes when it is engage with a story. It is terrific information for when you want to explain the power of storytelling and why it works so powerfully in communication.


Tips for working with stories include exchange giving suggestions for telling stories with others; how to write more persuasively using stories; and a reminder to boil down the complex into the simple via stories.


This post is a nice piece and will come in handy -- either to explain storytelling or to stimulate ideas for how to work with stories in your marketing. Keep it around!


Thanks go to my friend and story colleague Patti Christiansen for finding this article and sending it to me! 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Study finds effective storytelling uses a four “I” approach

Study finds effective storytelling uses a four “I” approach | Current Updates | Scoop.it

Kim Gaskins reports the results of a study entitled The future of storytelling: Immersion, integration, interactivity, impact that she and Neela Sakaria conducted for Latitude, a full-service international research consultancy. www.latd.com


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Karen Dietz's curator insight, December 4, 2012 11:31 AM

I originally passed up on the original article cited here because its focus was on transmedia storytelling. And I also passed on the research outcomes reported here by Latitutde on the Futue of Storytelling.


But I like this article because it translated the original work on transmedia storytelling into a business application that wasn't just about marketing. The author, Lenn Millbower, focuses on bringing the lessons of storytelling and transmedia work into corporate training/ knowledge transfer.


The 4 'I's listed in the post are right on. Storytelling has always had immersive qualities to it for the last 100,000 years. Immersion is critical in learning. The other 'I's are equally important.


It is a quick article with good insights -- so go grab all four of the 'I's.


Now the reason I ignored the Latitude research project was because it is basing its opinions about the future of storytelling based on the people it polled -- gamers and such. Hardly a representative group. I didn't find their insights interesting. But if you want to read it yourself, follow the link to the research that's provided in this article.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it


The thank you fellow curator Gregg Morris @greggvm for finding this article and sharing it!

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Neuroscience proves stories trump facts -- free download

Neuroscience proves stories trump facts -- free download | Current Updates | Scoop.it

"So, if people are more likely to respond to a story, why do salespeople try to persuade customers with facts and figures?"

 

Hey folks -- if you want a quick and easy-to-digest post (and free download) of the neuroscience of storytelling, then go grab this article and mini e-book.

 

Author Michael Harris has put all the salient material together for us. It's perfect for trainings and workshops.

 

There are times when you audience does want facts. Just know that the order goes story first, facts second. That way you'll avoid endless debates, as Michael also points out.

 

If you want to dig into this topic more deeply, then read Kendall Haven's book Story Proof for all of the specific studies on storytelling and the brain.

 

Enjoy the rest of your day!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

 

www.ennovate.co.in


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Something Startling This Way Comes -- The Role of Wonder in Biz Stories

Something Startling This Way Comes -- The Role of Wonder in Biz Stories | Current Updates | Scoop.it
This stage in story design is itself another face of wonder. Wonder is experiencing something anew. At first, wonder opens us to the moment, feeling suspended in time and space for a few seconds. Or a few months.

 

Wow -- what a gem of an article! I love love love it.  It's perspective is unique, different and so right on.

 

The author, Jeffery Davis, tackles the emotion of wonder and how critical it is for 'storytellers and business artists' (that's us, BTW) to understand it, and build it into our organizational stories.

 

Awesome!

 

Davis does a great job explaining 2 types of wonder and how they relate to business and business storytelling. He talks about why working with wonder is important, and then goes on to suggest how we can bring wonder into the stories we share.

 

Run -- don't walk -- to read this significant piece. You will be glad you did!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Dumb ways to die: A brilliant way to deliver a message - LeadingCompany

Dumb ways to die: A brilliant way to deliver a message - LeadingCompany | Current Updates | Scoop.it
Dumb ways to die: A brilliant way to deliver a messageLeadingCompanyGabrielle Dolan is a global thought leader in business storytelling and an expert in making good presenters inspiring.

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Karen Dietz's curator insight, December 11, 2012 2:47 PM

Latest update 06/23/13: the video has been viewed over 50 million times, and has just received Grand Prix honors at Cannes! So pay attention here :)

LOL -- I am laughing and now have today's ear worm to deal with from the song on this video!


What an ingenious 3 minute video. Here's the link: http://www.youtube.com/watch?v=-9S267XXvuo


Now the point I really like that Gabrielle Dolan, the author of this blog post makes, is this: the transporation authority spent the bulk of the time in this video building an emotional connection to the audience before it ever delivers its message. 


And that is exactly what we should be doing with our biz storytelling, as Dolin also says. I agree.


While the video isn't a story, it does contain a great lesson for us all as we continue to hone our storytelling skills.


Enjoy the video!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Enid Baines's curator insight, December 12, 2012 7:31 AM

Clever marketing, catchy tune.

Enid Baines's curator insight, January 13, 2013 5:23 PM

Clever video. Now if I could just get rid of the ear worm. Here's the link to the video:

http://www.youtube.com/watch?v=IJNR2EpS0jw

 

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7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following

7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following | Current Updates | Scoop.it

Are you spellbinding?
Let’s be honest.
It’s a huuuuge challenge.
Probably the biggest challenge each blogger faces.


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Hélène Brevet's comment, December 10, 2012 10:03 AM
Very insightful. Thanks for sharing Karen!
Karen Dietz's comment, December 11, 2012 12:39 PM
My pleasure Helene and glad you liked it! Have an awesome week :)
Markose Abraham's curator insight, December 11, 2012 7:54 PM

Loyal following required

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5 Habits of Highly Effective Communicators - Forbes

5 Habits of Highly Effective Communicators - Forbes | Current Updates | Scoop.it
It's no secret that good leaders are also good communicators. And the best leaders have learned that effective communication is as much about authenticity as the words they speak and write.

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Karen Dietz's curator insight, December 4, 2012 11:06 AM

Here's a quick article with very good advice. It's not about story structure, or the elements of a compelling story. It is instead all the things you need to think about BEFORE you launch into a story.


Like -- does your story match your actions? Or is there some misalignment there. 


Are your stories making the complex simple -- or are they still too convoluted with details and side-tracks?


This article applies whether you are a leader in an enterprise, or a small biz owner. 


And I love that the article ends with a focus on listening -- which is truly the heart of great storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling Makes Us Better in Life and in Business

Storytelling Makes Us Better in Life and in Business | Current Updates | Scoop.it
I put myself in the category of a motivational speaker, but I consider myself nothing more than a storyteller. And I don't think anything more is needed. Because if you have the ability to tell a powerful value-filled story, then it will ...

 

What a wonderful inspirational read for today, the day of Thanksgiving. If you want a jolt of heartfulness about stories in business, then this short article is for you.

 

Behind all the story and marketing, sales, biz growth activities lies the heart. Storytelling -- whether in business or on the stage -- is heart work because that is ultimately where stories touch us. At least for me it is.

 

I believe most of us doing this work with business storytelling come from this heart place because we know that sharing stories brings out the best in people. Because that is what we want more of. And that is what this article is really all about.

 

And I love at the end that the author Kelly Swanson says her post contains a lot of information and not story, and promises to do better. Doesn't this happen to all of us?! So thanks Kelly for the refreshing admission. We are right there with you :)

 

Enjoy this lovely piece, and thanks Kelly!

 

Link to original article:http://motivational-speakers-review.com/2012/11/21/storytelling-2/the-value-of-storytelling-in-life-and-in-business ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Chantal Sim's curator insight, May 15, 2013 12:38 AM

I like Kelly's blog because she shares many effective tips to be a motivational speaker. To be a great storyteller, I think I have to be more careful about daily life to be better and 'storious'. I actually made the word, 'storious' by myself to expressing the idea of make something possibly great to talk about.  Be storious!

Karen Dietz's comment, June 4, 2013 7:26 PM
Love the new word Chantal! Yes, being more 'storious' keeps us all improving our storytelling :)
Chantal Sim's comment, June 6, 2013 11:57 AM
Thank you, Mrs.Dietz! You encourage me all the time :D
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Strategic Storytelling | Business Truisms

Strategic Storytelling | Business Truisms | Current Updates | Scoop.it
Every so often, a traditionally non-business word finds its way into the business world, fueled by an admirable desire to find new ways to think about old challenges. “Storytelling” has become one of those words.

 

What a nicely written article pointing to several truisms in business storytelling. Some you are familiar with (storytelling is a pull, not a push technology). I like the ones that I don't read much about:
1. Storytelling is a selfless, empowering act
2. Storytelling looks to the future

 

As the author Bill Baker (from Marketing Profs) says, "Successful storytelling respects the past and appreciates the present, but it also looks boldly into the future, moving people past “what is” to “what if?” Done well, storytelling helps people collectively imagine a vision of the future that is achievable and worth achieving, helping them to understand not only what they’re working on but also what they’re working toward." Yes!

 

And, "As you consider using storytelling strategically to give meaning to your brand communications or employee-engagement efforts, don’t do so simply because it is “the next big thing.” Do it because, if you truly listen and you are willing to be generous, authentic, emotional, and collectively creative— it works. As one senior client recently said, “This is a bit frightening. I feel vulnerable; but at the same time, because I’m being myself, I feel more confident.” If your organization is ready for that journey, there’s a great story ahead."

 

Love it. This is a quick post that is rich in insights & examples (ignore its clunky layout). Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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