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Make It Visual – “Story-Boarding” the Story of Your Fully Engaged ...

Make It Visual – “Story-Boarding” the Story of Your Fully Engaged ... | Current Updates | Scoop.it
Company's live a never-ending story: I've got to re-engage my teams. They have that story because of a never-ending problem. No, two: Engagement wears.

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Karen Dietz's comment, January 21, 2013 1:05 PM
Thank you Brad!
Brad Tollefson's comment, January 21, 2013 3:52 PM
Thank you! Karen
Oakville Deals's curator insight, January 22, 2013 11:29 AM

Reasons why story telling works so well. Good article.

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Story Radar -- Not Everything Is A Story

Story Radar -- Not Everything Is A Story | Current Updates | Scoop.it

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Karen Dietz's curator insight, January 11, 2013 6:02 PM

Got your story radar on?


I did not even know what this meant until I read this article by colleague Andrew Nemiccolo and listened to my colleague Shawn Callahan explain it.


Basically it is this -- not everything we hear is a story. And plenty of people are confused about this, as I can attest to in my own story work with clients.


Shawn offers us an activity that will get us to quickly understand the storied world we live in, and helps us know what a story is and is not.


Thans Andrew and Shawn for putting this together! I know I am going to use it with clients. And with myself too so I can continue to develop my story listening skills (those always need attention no matter how long you've been doing this work!).


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Jeff Domansky's curator insight, January 11, 2013 10:56 PM

Shawn Callahan's four story essentials are worth noting: time, place, dialogue, the unexpected

Karen Dietz's comment, January 12, 2013 3:56 PM
Absolutely Jeff. They are key essentials. I'm glad Shawn put these together to share with us.
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The Business Impact of Human Emotions

The Business Impact of Human Emotions | Current Updates | Scoop.it
Emotions play a far greater role in business outcomes than many executives grasp. In this interview, a Gallup expert talks about the impact of applied behavioral economics in the marketplace.

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Karen Dietz's curator insight, December 11, 2012 2:12 PM

I am seeing more and more articles on why paying attention to human emotions in business is becoming more and more critical.


And of course, for biz stories to work, emotions must be conveyed in order to connect emotionally to your listeners.


In this article, Ed Boyle from Gallup shares why classical economic theory does not work well today, and why pay attention to human emotions does. As he says, "O'Boyle: As technology and other avenues for connecting with customers continue to evolve, we believe that a person serving another person is still the biggest area of untapped potential for all companies. It's a concept we call HumanSigma, which emphasizes the importance of the employee-customer encounter."


Ah ha! This just goes to prove my point that the highest leverage point in biz storytelling is face-to-face interactions where stories are shared orally -- and coming from a place of service. But of course, it goes way beyond the employee-customer encounter. It is also part of leadership and marketing.


And it is also not just about broadcasting a message -- it's about reciprical storytelling.


Enjoy this unique perspective on emotions and business economics. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Markose Abraham's curator insight, December 11, 2012 7:53 PM

Emotions do play an important part.

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Organizational Storytelling: an interview with Paul Smith

A dialogue on the subject of organizational storytelling; narrative as a leadership capability. Author and story consultant David Hutchens of www.DavidHutche...

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Karen Dietz's curator insight, December 4, 2012 11:49 AM

Woo hoo! Here are two of my favorite colleagues -- David Hutchens and Paul Smith -- talking about Paul's recent book Lead With A Story.


Paul, who works for Proctor and Gamble, shares with us his insights about storytelling and leadership based not only on his research with CEOs around the country, but also from his own corporate expeirence. That's what I love -- a guy in the trenches sharing lessons with us all.


Now David is no slouch either and is one of the earliest practitioners of working with stories in organizations around knowledge management, knowledge transfer, and systems thinking. He's been on my bookshelf for years now, and I always enjoy our conversations together.


This 60-minute video -- from a Google Hangout that happened a few days ago -- is great. I love the questions David asks and I love what Paul shares with us -- stories about PPTs, how to avoid being a boring, and learning who the real hero is. And that's just for starters!


Thanks guys for a terrific session.


Hey -- each one of you is a leader in your own right. Take the time to dig in here and get even better as a leader!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Aizuchi Playbook: Brand Your Business with Story

Aizuchi Playbook: Brand Your Business with Story | Current Updates | Scoop.it

Colleague Andrew Nemiccolo has just published his new e-book on business storytelling and I really like it.

I know -- you are thinking, "What?! ANOTHER ebook on business storytelling??" Yep, and it's good. Here's what I like about it:

1. The focus on 'back-channel' communication and listening
2. Tackling being vulnerable and getting comfortable sharing your personal stories
3. Advice to NOT find stories, but find experiences instead
4. Steps for figuring out who your audience is first before you share a story
5. All the great story prompts for figuring out and organizing the experiences you want to share
6. Tips for creating a story bank of your experiences

I am not crazy about the definition of 'story' that Andrew uses -- basically for him, anything is a story. Well, that's not helpful and actually leads to a lot of confusion for people. A Tweet is not a story, but it can be part of a larger business narrative. Knowing the difference will help you better target your storytelling efforts.

The book is primarily focused on marketing and branding. Even so, the information and advice can be use in a whole host of other biz story applications.

Go grab the easy-to-read-and-digest book and get smarter about working with stories in business.

I have no affiliation with Andrew or his company other than a promise to chat over coffee sometime. Enjoy the book!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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The Last Brochure You’ll Ever Need -- Story Works

The Last Brochure You’ll Ever Need -- Story Works | Current Updates | Scoop.it

"Have you ever looked at your marketing materials and thought, “that’s not really me?” Been there. In fact, my (thankfully last) resume comes to mind. And, oddly, my mind wandered a bit, thinking how most marketing materials similarly fail to tell us what’s really unique about a brand."

 

Well, I am embarrassed to admit this, but the author of Story Works, Sharlene Sones, asked me to review her new e-book months ago -- and I am just now getting to it. My apologies Sharlene! But better late than never I guess.

 

I love this book. For several reasons:


Size & readabililty -- this book is constructed so you can easily flip through it. And it is laid out so it is easy to read and digest. Perfect! I can't tell you how many posts and e-books I ignore because the layout makes it too hard to read. And I wouldn't want to subject you to that either. Sharlene's book is a breeze to walk through.

 

Content -- Sharlene does a masterful job at guiding us through the business applications of story. She touches on everything from marketing/branding, unique proposition, sales, to leadership, culture, career development, and back. Whew! That's a lot of territory to cover. But she does it well.

 

Sharlene explains how story will make a difference in these areas -- and WHY it does. And she gives us tips for using story in several applications. As a bonus, there are lots of story quotes to add to your list, along with examples from companies to make her points.

 

What I particularly like is her focus on story as conversation -- and that story sharing is where the real leverage is in org story work.

 

I may quibble a bit on some of Sharlene's points -- are testimonials really stories? Depends on the definition you use. For me, not so much. But the bulk of Sharlene's material is so right on, I am not going to be so picky.

 

Sharlene also tackles 'engagement' as a topic and brings to light the story dynamics involved in that. I think there is still a lot to learn about storytelling and engagement in business, but this gives us a good start.

 

I wish there had been more focus on listening, too. Implied in Sharlene's book is how transformative stories can be in business. A lot of what she talks about is story at the transactional level -- even when story provides inspiration and meaning. For example -- when a business is really in the story groove, stories have the potential to change both the teller and listener. Story as transformation in business is the next frontier I think.

 

I could say more, but I'm running out of space. This book is inspirational and a good kick in the pants for bringing story into your core business activities. If you want a great e-book primer on business storytelling, this is it.

 

If you want to go deeper, dig into the books by Annette Simmons and Steve Denning.

 

You do have to buy this book. But you can also download a chapter for free. I have absolutely no affiliation with Sharlene other than we are colleagues and both went to grad school at the Univ. of Pennsylvania.

 

Happy reading!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

 


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Three Elements of Great Communication, According to Aristotle

Three Elements of Great Communication, According to Aristotle | Current Updates | Scoop.it
The first master of the art believed in ethos, pathos, and logos.

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Karen Dietz's curator insight, January 18, 2013 1:19 PM

Aristotle and his criteria for effective storytelling still rock after all these years!


This article is a great re-cap of ethos, pathos, and logos. Miss any one of these and you are toast.


The author Scott Edinger's explainations of these are very clear and concise. Pay attention to these 3 elements and for sure you will be a better communicator and storyteller.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

ozziegontang's curator insight, January 20, 2013 5:28 AM

This is what I shared:

 

Enjoyed reading your article. 

 

Wanted to share a quote from my mentor,  Lee Thayer.  In the opening chapter of his book “Communication!: A Radically new Approach to Life’s Most Perplexing Problem” he shared:-----

 

 “…what “communicates” is the interpretation that someone makes of a happening, a situation, an image, or an utterance. A person may be listening to you. But what that person is hearing is not what you said, but her own interpretation of what you may (or may not) have said. All of the actual consequences of any communication encounter flow from the interpretations that people make of things. That may or may not be what was intended. But the power player in any communication situation is the “receiver,” not the “sender.”-----

 

“…Never mistake your interpretation for reality. Just know that you have to live with the consequences of how you, and others, interpret things.   What “communicates’” is whatever a person pays attention to and however she interprets it. You do not control her interpretations, nor does she control yours. That’s how the process works. If you have a different conception of the process, you may want to consider this one. It has far fewer bumps in the road, fewer problems.”-----

 

 

The 9 or 10 books Lee’s written in the past  5 or 6 years contain the seminal ideas he’s been sharing on Communication, Leadership and  high performance organizations for the past 45 years.  And most people have never heard of him.

Karen Dietz's comment, January 21, 2013 1:08 PM
Wonderful comments Ozzie and I agree completely. When I teach MBA students in business communication the entire class is an experience of this. We are always in a state of conveying and refining meaning and living with the interpretations of others. We can experience alignment in meaning, but it takes work. It can be especially difficult when interpretations remain different despite all our efforts. In the end, I think effective communication is the best self-development tool we have around!
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Anecdote: The Story of Malaysian Airlines and Business Storytelling

Anecdote: The Story of Malaysian Airlines and Business Storytelling | Current Updates | Scoop.it

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Karen Dietz's curator insight, December 12, 2012 1:49 PM

Thank you Hans Heesterbeek for finding and sharing this video!


Here is what I love about it: my colleague Shawn Callahan in Australia made this simiple yet elegant and engaging video that shows how leaders can effectively use stories to create change.


The 3 minute video goes over what we typically do that doesn't work. And then provides alternative ways that do engage people in supporting a change effort.


Good one Shawn! Thanks for putting it together and making it available.  It is also a terrific example of Anecdotes biz storytelling in its own right.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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5 Habits of Highly Effective Communicators - Forbes

5 Habits of Highly Effective Communicators - Forbes | Current Updates | Scoop.it
It's no secret that good leaders are also good communicators. And the best leaders have learned that effective communication is as much about authenticity as the words they speak and write.

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Karen Dietz's curator insight, December 4, 2012 11:06 AM

Here's a quick article with very good advice. It's not about story structure, or the elements of a compelling story. It is instead all the things you need to think about BEFORE you launch into a story.


Like -- does your story match your actions? Or is there some misalignment there. 


Are your stories making the complex simple -- or are they still too convoluted with details and side-tracks?


This article applies whether you are a leader in an enterprise, or a small biz owner. 


And I love that the article ends with a focus on listening -- which is truly the heart of great storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling Makes Us Better in Life and in Business

Storytelling Makes Us Better in Life and in Business | Current Updates | Scoop.it
I put myself in the category of a motivational speaker, but I consider myself nothing more than a storyteller. And I don't think anything more is needed. Because if you have the ability to tell a powerful value-filled story, then it will ...

 

What a wonderful inspirational read for today, the day of Thanksgiving. If you want a jolt of heartfulness about stories in business, then this short article is for you.

 

Behind all the story and marketing, sales, biz growth activities lies the heart. Storytelling -- whether in business or on the stage -- is heart work because that is ultimately where stories touch us. At least for me it is.

 

I believe most of us doing this work with business storytelling come from this heart place because we know that sharing stories brings out the best in people. Because that is what we want more of. And that is what this article is really all about.

 

And I love at the end that the author Kelly Swanson says her post contains a lot of information and not story, and promises to do better. Doesn't this happen to all of us?! So thanks Kelly for the refreshing admission. We are right there with you :)

 

Enjoy this lovely piece, and thanks Kelly!

 

Link to original article:http://motivational-speakers-review.com/2012/11/21/storytelling-2/the-value-of-storytelling-in-life-and-in-business 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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Chantal Sim's curator insight, May 15, 2013 12:38 AM

I like Kelly's blog because she shares many effective tips to be a motivational speaker. To be a great storyteller, I think I have to be more careful about daily life to be better and 'storious'. I actually made the word, 'storious' by myself to expressing the idea of make something possibly great to talk about.  Be storious!

Karen Dietz's comment, June 4, 2013 7:26 PM
Love the new word Chantal! Yes, being more 'storious' keeps us all improving our storytelling :)
Chantal Sim's comment, June 6, 2013 11:57 AM
Thank you, Mrs.Dietz! You encourage me all the time :D
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The power of a spoken word

The power of a spoken word | Current Updates | Scoop.it

Storytellers change their presentation style in different situations. What is suitable for an intimate venue, will not work as well in a large venue. What works for a circle of ten people, does not work in the same way for a circle of twenty-five. Even the hour of day, among many other things, might call for a different capacity or approach. Not everything is possible or fit for storytelling. Amplification might solve a volume issue but it doesn’t do much for intimacy. On the other hand there are situations where it does. The way to gain ‘elasticity’ that will enable a storyteller to adapt as needed, is by learning how to stretch and fold his own wings. It’s like learning how to diminish and increase sound in music. It’s not only changing the volume – the entire sound-production mechanism adapts.

 

[Image credit: brewbooks on Flickr]

 

Ahhh -- words of wisdom from one of my colleagues and favorite storytellers -- Llimor Shiponi. This post of hers is all about storytelling elasticity and the power of oral storytelling.

 

In this electronic age when digital storytelling is often viewed as THE SOLUTION -- this post is a reminder that oral storytelling is still the gold standard.

 

Want executive presence? Focus on building oral storytelling skills and sharing your stories in person as often as you can.

 

Want to increase business? Focus on building oral storytelling skills and sharing your stories in person as often as you can.

 

There's no substitute. Enjoy Limor's wise words of wisdom here!

 

And thank you Gregg Morris @greggvm for originally finding and sharing this article!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Strategic Storytelling | Business Truisms

Strategic Storytelling | Business Truisms | Current Updates | Scoop.it
Every so often, a traditionally non-business word finds its way into the business world, fueled by an admirable desire to find new ways to think about old challenges. “Storytelling” has become one of those words.

 

What a nicely written article pointing to several truisms in business storytelling. Some you are familiar with (storytelling is a pull, not a push technology). I like the ones that I don't read much about:
1. Storytelling is a selfless, empowering act
2. Storytelling looks to the future

 

As the author Bill Baker (from Marketing Profs) says, "Successful storytelling respects the past and appreciates the present, but it also looks boldly into the future, moving people past “what is” to “what if?” Done well, storytelling helps people collectively imagine a vision of the future that is achievable and worth achieving, helping them to understand not only what they’re working on but also what they’re working toward." Yes!

 

And, "As you consider using storytelling strategically to give meaning to your brand communications or employee-engagement efforts, don’t do so simply because it is “the next big thing.” Do it because, if you truly listen and you are willing to be generous, authentic, emotional, and collectively creative— it works. As one senior client recently said, “This is a bit frightening. I feel vulnerable; but at the same time, because I’m being myself, I feel more confident.” If your organization is ready for that journey, there’s a great story ahead."

 

Love it. This is a quick post that is rich in insights & examples (ignore its clunky layout). Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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