Current Updates
Follow
Find tag "knowledgetransfer"
7.4K views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Dona Chakraborty from Just Story It Biz Storytelling
Scoop.it!

Study finds effective storytelling uses a four “I” approach

Study finds effective storytelling uses a four “I” approach | Current Updates | Scoop.it

Kim Gaskins reports the results of a study entitled The future of storytelling: Immersion, integration, interactivity, impact that she and Neela Sakaria conducted for Latitude, a full-service international research consultancy. www.latd.com


Via Gregg Morris, Karen Dietz
more...
Karen Dietz's curator insight, December 4, 2012 8:31 AM

I originally passed up on the original article cited here because its focus was on transmedia storytelling. And I also passed on the research outcomes reported here by Latitutde on the Futue of Storytelling.


But I like this article because it translated the original work on transmedia storytelling into a business application that wasn't just about marketing. The author, Lenn Millbower, focuses on bringing the lessons of storytelling and transmedia work into corporate training/ knowledge transfer.


The 4 'I's listed in the post are right on. Storytelling has always had immersive qualities to it for the last 100,000 years. Immersion is critical in learning. The other 'I's are equally important.


It is a quick article with good insights -- so go grab all four of the 'I's.


Now the reason I ignored the Latitude research project was because it is basing its opinions about the future of storytelling based on the people it polled -- gamers and such. Hardly a representative group. I didn't find their insights interesting. But if you want to read it yourself, follow the link to the research that's provided in this article.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it


The thank you fellow curator Gregg Morris @greggvm for finding this article and sharing it!

Rescooped by Dona Chakraborty from Just Story It Biz Storytelling
Scoop.it!

Organizational Storytelling: an interview with Paul Smith

A dialogue on the subject of organizational storytelling; narrative as a leadership capability. Author and story consultant David Hutchens of www.DavidHutche...

Via Karen Dietz
more...
Karen Dietz's curator insight, December 4, 2012 8:49 AM

Woo hoo! Here are two of my favorite colleagues -- David Hutchens and Paul Smith -- talking about Paul's recent book Lead With A Story.


Paul, who works for Proctor and Gamble, shares with us his insights about storytelling and leadership based not only on his research with CEOs around the country, but also from his own corporate expeirence. That's what I love -- a guy in the trenches sharing lessons with us all.


Now David is no slouch either and is one of the earliest practitioners of working with stories in organizations around knowledge management, knowledge transfer, and systems thinking. He's been on my bookshelf for years now, and I always enjoy our conversations together.


This 60-minute video -- from a Google Hangout that happened a few days ago -- is great. I love the questions David asks and I love what Paul shares with us -- stories about PPTs, how to avoid being a boring, and learning who the real hero is. And that's just for starters!


Thanks guys for a terrific session.


Hey -- each one of you is a leader in your own right. Take the time to dig in here and get even better as a leader!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it