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Rescooped by Dona Chakraborty from Innovative Marketing and Crowdfunding
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Fail = Win? A Kickstarter post-mortem

Fail = Win? A Kickstarter post-mortem | Current Updates | Scoop.it
On November 13, 2012, Spark launched on Kickstarter. 30 days later, on December 13, 2013, our Kickstarter campaign closed with $125,588 raised from 1,601 backers. Because we had a funding threshold of...

Via Marty Koenig
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Marty Koenig's curator insight, December 19, 2012 3:43 PM

Subtitle should be: "How I walked away from $125,000." 


. I have coached dozens on exactly how to avoid failure for a year now. But first, I have to wonder if they are solving a problem that people really don't have. Ok, I can see controlling the Christmas lights, but its not for that. I can see controlling the lights in the home theatre, but that problem is already solved. I can see controlling the lights in the workshop, but I already have a switch for that. T%hey talk about "the experience" which I guess equates to the geeky cool factor, but again. what is the real huge problem they are solving for a huge amount of people. 


I think it's technology for the sake of technology, and it does not surprise me that they did not meet their Kickstarter goal. Did they consider an IndieGogo campaign or some other platform that does not have so much limitiations as Kickstarter (who, BTW keeps tightening the clamps on restrictions, making it harder and harder to run a successful campaign). 


I do like the "Beyond Kickstarter" benefits, which most people don't realize. They just fail and go away. These guys are on top of it and leveraging all the Kickstarter brought to them. that's what I love about crowdfunding - it gets the crowd's juices flowing, gets them excited about the product or cause and compells people to participate. 


Click to get insights on a Kickstarter and Indiegogo Crowdfunding Guide using the PPLE Method. Get a better chance at achieving your own successful crowdfunding campaign!  Click now [Video]: http://bit.ly/La0IQg


Marty Koenig

CrowdfundEnergy

Helene Wild's curator insight, December 20, 2012 2:26 AM

how can this be a tool for supporting underfunded charities?

Rescooped by Dona Chakraborty from Innovative Marketing and Crowdfunding
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Join a community revolution

Join a community revolution | Current Updates | Scoop.it
Building our earthbag house project created many opportunities which we can share with our community. .

Our personal project became a social project.

Via Marty Koenig
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Marty Koenig's comment, November 27, 2012 9:47 PM
Thanks for the rescoops!