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Rescooped by Dona Chakraborty from Just Story It Biz Storytelling
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Does your business have a compelling future story to share? - Seven Story Learning

Does your business have a compelling future story to share? - Seven Story Learning | Current Updates | Scoop.it

Via Karen Dietz
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Karen Dietz's curator insight, January 2, 2013 1:26 PM

Yes! Here is a category of business story that is very powerful, yet frequently overlooked.


A future story is critical to have in your repertoire of biz stories -- because they help guide behavior as my colleague and author of this post, Andrew Nemiccolo, points out.


Even more, future stories keep you and your customers focused on what you are creating together -- where the sum is greater than the individual parts. We all want to be part of something bigger that is doing good in the world. 


So tap into this desire, find your future story and start telling it. To get you started, Nemiccolo has included some questions that can lead you to your future story that is both authentic and engaging


I'll include my own here too: "What do your customers want to become? In what ways does your business connect with that?"


I look forward to hearing your Future Stories!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

Rescooped by Dona Chakraborty from Just Story It Biz Storytelling
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Strategic Storytelling | Business Truisms

Strategic Storytelling | Business Truisms | Current Updates | Scoop.it
Every so often, a traditionally non-business word finds its way into the business world, fueled by an admirable desire to find new ways to think about old challenges. “Storytelling” has become one of those words.

 

What a nicely written article pointing to several truisms in business storytelling. Some you are familiar with (storytelling is a pull, not a push technology). I like the ones that I don't read much about:
1. Storytelling is a selfless, empowering act
2. Storytelling looks to the future

 

As the author Bill Baker (from Marketing Profs) says, "Successful storytelling respects the past and appreciates the present, but it also looks boldly into the future, moving people past “what is” to “what if?” Done well, storytelling helps people collectively imagine a vision of the future that is achievable and worth achieving, helping them to understand not only what they’re working on but also what they’re working toward." Yes!

 

And, "As you consider using storytelling strategically to give meaning to your brand communications or employee-engagement efforts, don’t do so simply because it is “the next big thing.” Do it because, if you truly listen and you are willing to be generous, authentic, emotional, and collectively creative— it works. As one senior client recently said, “This is a bit frightening. I feel vulnerable; but at the same time, because I’m being myself, I feel more confident.” If your organization is ready for that journey, there’s a great story ahead."

 

Love it. This is a quick post that is rich in insights & examples (ignore its clunky layout). Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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