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A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.
This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...
Via Lauren Moss
A key component to this process, which is tied directly into active assessment strategies, is synthesizing or making sense of the information gathered. Sense making can be writing a blog post using the links (like this post) or summarizing the key points in a presentation. Gathering and collecting specific content points is the beginning, and creating the theme is where an individual demonstrates their analysis and evaluation of the content included in a post or presentation shared. Kanter wrote, “Content curation is not about collecting links or being an information pack rat, it is more about putting them into a context with organization, annotation, and presentation.”
Via Dennis T OConnor
Staff induction programs are one of the great missed opportunities in most organisations. It’s time to think about why we do them, what we hope to achieve and even the word we use to describe the process...
The first formal meeting with new employees is also our first chance to hear their story, identify their strengths and invite them to be an engaged part of our team. There are many creative ways to bring some zing using resources and approaches that will be useful across other areas of your Learning and Development programs, Internal Communications and the business generally. It is also the first opportunity to set the tone of your communication and assure new team members that you WANT to be understood with REAL language and accessible ideas.
Via Gregg Morris, Karen Dietz
If you want to create engaging eLearning courses you should start considering one main factor: relevance. This means creating compelling courses that speak directly to your audience.
In eLearning, creating relevant and meaningful experiences for your target audience has always been the best way to capture learners. On the contrary, if your learners have no interest in your course, the information you have sent will convey very little value and success...
Via Dennis T OConnor
This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.
This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.
Here's what caught my attention:
Social Producers are the new storytellers
**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media
**They know how to trigger desirable (and social) actions, reactions and transactions
**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.
**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each
The difference between Social Producers and traditional content creators is they begin with social outcomes
**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy
**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network
**The overall story and outcome defines the nature of the social object.
**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.
**What was trending an hour ago gives way to the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.
**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.
**As you think about your content strategy for social networks, do so from the perspective of a social producer.
**While the social effect is certainly a goal, the social effect is also the result of social design.
**In the end, people are going to talk, so give them something to talk about!
Curated by Jan Gordon covering, "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/Qvxa6J]
Via janlgordon, Karen Dietz