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Make It Visual – “Story-Boarding” the Story of Your Fully Engaged ...

Make It Visual – “Story-Boarding” the Story of Your Fully Engaged ... | Current Updates | Scoop.it
Company's live a never-ending story: I've got to re-engage my teams. They have that story because of a never-ending problem. No, two: Engagement wears.

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Karen Dietz's comment, January 21, 2013 1:05 PM
Thank you Brad!
Brad Tollefson's comment, January 21, 2013 3:52 PM
Thank you! Karen
Oakville Deals's curator insight, January 22, 2013 11:29 AM

Reasons why story telling works so well. Good article.

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7 Branded Content Campaigns That Got It Right In 2012

7 Branded Content Campaigns That Got It Right In 2012 | Current Updates | Scoop.it
though brand-created content is not novel, the practice fully bloomed in social-media-saturated 2012. (A salute to the "Brands" that did Branded Content Campaigns right in 2012.

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Karen Dietz's curator insight, January 2, 2013 4:11 PM

OK -- there's a whole lot of storytelling going on here that is really cool!


I checked out some of these websites and listened to the stories. I agree with the author -- these companies are getting it right.


What I like about the ones I checked out is that these stories are not blatent 'buy our product' pieces. Instead they are interesting, inspiring, or creative stories about others.


Enjoy exploring how these different companies are using stories differently. There is some good inspiration here to start 2013 off right!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Using Story to Weave Emotionally Engaging Customer Experiences

Using Story to Weave Emotionally Engaging Customer Experiences | Current Updates | Scoop.it
Using the power of storytelling, organizations can create not only more seamless cross-departmental interactions, but create more emotionally engaging customer experiences.

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Karen Dietz's curator insight, December 18, 2012 12:55 PM

Here is what I really like about this article:

It encourages enterprises to think about how customers interface with their organization, and to re-craft those interactions through the lense of storytelling. 


Why? To provide customers engaging experiences, who will then turn around and tell great stories about your organization -- building raving fans.


Fabulous! This is quite a unique perspective in corporate storytelling -- and a much needed one. Following the tenents suggested here may not be easy, but will be worth it in the long run.


This is a meaty article that will take a few more minutes to digest. If you are an influencer in a larger company or a consultant to one, then this article bears paying attention to.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Anecdote: The Story of Malaysian Airlines and Business Storytelling

Anecdote: The Story of Malaysian Airlines and Business Storytelling | Current Updates | Scoop.it

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Karen Dietz's curator insight, December 12, 2012 1:49 PM

Thank you Hans Heesterbeek for finding and sharing this video!


Here is what I love about it: my colleague Shawn Callahan in Australia made this simiple yet elegant and engaging video that shows how leaders can effectively use stories to create change.


The 3 minute video goes over what we typically do that doesn't work. And then provides alternative ways that do engage people in supporting a change effort.


Good one Shawn! Thanks for putting it together and making it available.  It is also a terrific example of Anecdotes biz storytelling in its own right.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Six Ways to Get Your Online Students Participating in the Course | Faculty Focus

Six Ways to Get Your Online Students Participating in the Course | Faculty Focus | Current Updates | Scoop.it
Have you ever worried about the level of participation in your online courses? Perhaps you have difficulty encouraging students to interact with one another, or maybe you find student responses to be perfunctory.

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The Formula Behind Facebook Engagement [infographic]

The Formula Behind Facebook Engagement [infographic] | Current Updates | Scoop.it

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.

This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...


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Three Elements of Great Communication, According to Aristotle

Three Elements of Great Communication, According to Aristotle | Current Updates | Scoop.it
The first master of the art believed in ethos, pathos, and logos.

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Karen Dietz's curator insight, January 18, 2013 1:19 PM

Aristotle and his criteria for effective storytelling still rock after all these years!


This article is a great re-cap of ethos, pathos, and logos. Miss any one of these and you are toast.


The author Scott Edinger's explainations of these are very clear and concise. Pay attention to these 3 elements and for sure you will be a better communicator and storyteller.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

ozziegontang's curator insight, January 20, 2013 5:28 AM

This is what I shared:

 

Enjoyed reading your article. 

 

Wanted to share a quote from my mentor,  Lee Thayer.  In the opening chapter of his book “Communication!: A Radically new Approach to Life’s Most Perplexing Problem” he shared:-----

 

 “…what “communicates” is the interpretation that someone makes of a happening, a situation, an image, or an utterance. A person may be listening to you. But what that person is hearing is not what you said, but her own interpretation of what you may (or may not) have said. All of the actual consequences of any communication encounter flow from the interpretations that people make of things. That may or may not be what was intended. But the power player in any communication situation is the “receiver,” not the “sender.”-----

 

“…Never mistake your interpretation for reality. Just know that you have to live with the consequences of how you, and others, interpret things.   What “communicates’” is whatever a person pays attention to and however she interprets it. You do not control her interpretations, nor does she control yours. That’s how the process works. If you have a different conception of the process, you may want to consider this one. It has far fewer bumps in the road, fewer problems.”-----

 

 

The 9 or 10 books Lee’s written in the past  5 or 6 years contain the seminal ideas he’s been sharing on Communication, Leadership and  high performance organizations for the past 45 years.  And most people have never heard of him.

Karen Dietz's comment, January 21, 2013 1:08 PM
Wonderful comments Ozzie and I agree completely. When I teach MBA students in business communication the entire class is an experience of this. We are always in a state of conveying and refining meaning and living with the interpretations of others. We can experience alignment in meaning, but it takes work. It can be especially difficult when interpretations remain different despite all our efforts. In the end, I think effective communication is the best self-development tool we have around!
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Test and Assess – be a curator!

Test and Assess – be a curator! | Current Updates | Scoop.it
A key component to this process, which is tied directly into active assessment strategies, is synthesizing or making sense of the information gathered. Sense making can be writing a blog post using the links (like this post) or summarizing the key points in a presentation. Gathering and collecting specific content points is the beginning, and creating the theme is where an individual demonstrates their analysis and evaluation of the content included in a post or presentation shared. Kanter wrote, “Content curation is not about collecting links or being an information pack rat, it is more about putting them into a context with organization, annotation, and presentation.”   

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Dennis T OConnor's curator insight, December 27, 2012 1:15 PM

This article will help you understand how curating relates to both Bloom's taxonomy and the Engagement Pyramid proposed by Charlene Li and Jeremiah Owyang.


For those who must plan to standards, this article will give you great theoretical backing for teaching and using curation in your classroom. 


Bronwyn Desjardins's curator insight, December 27, 2012 5:19 PM

I agree. Education used to be about finding the information. With potential access to everything now, the focus should be on making sense of it and finding connections, drawing correlations and making conclusions - to become thinkers.

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How to Keep Your Audience Interested by Writing Long-Term Story Arcs

How to Keep Your Audience Interested by Writing Long-Term Story Arcs | Current Updates | Scoop.it
You know it, I know it, and even if you're as cynical as I am about shiny marketing fads, you probably realize that our lives ultimately revolve around stor

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Karen Dietz's curator insight, December 16, 2012 7:36 PM

This article goes hand-in-hand with another post I curated a few days about about sequencing content.


The author here, Georgina Laidlaw, talks about creating long-term story arcs for your content.


Yes! Great idea! Basically, Laidlaw talks about how a story arc works, and then how to generate content along a story arc over a period of time. Think a long period of time.


She also gives plenty of examples and links to other articles. So there are lots of resources here to dig into.


Laidlaw also mentions how to leverage this kind of content with cross-promotion and spin-offs -- which is different from sequencing stories. Between the two articles I've curated there is lots of food for thought.


As we all get ready for 2013, planning your content around long-term story arcs, along with sequencing your stories will help drive engagement.

Margaret Doyle's curator insight, December 17, 2012 5:45 PM

I've been telling my clients this for a long time, nicely explained here why the long story format works in digital media and why it's important to invest in it. 

Karen Dietz's comment, January 16, 2013 1:15 PM
I agree Margaret! Long form storytelling definitely has a place in the marketing/storytelling mix. My apologies for not responding sooner! I didn't receive a notice about your comment. Have a great day.
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Creative HR: Putting the zing into Staff Induction Programs - Story Doctor

Creative HR: Putting the zing into Staff Induction Programs - Story Doctor | Current Updates | Scoop.it
Staff induction programs are one of the great missed opportunities in most organisations. It’s time to think about why we do them, what we hope to achieve and even the word we use to describe the process...

The first formal meeting with new employees is also our first chance to hear their story, identify their strengths and invite them to be an engaged part of our team. There are many creative ways to bring some zing using resources and approaches that will be useful across other areas of your Learning and Development programs, Internal Communications and the business generally. It is also the first opportunity to set the tone of your communication and assure new team members that you WANT to be understood with REAL language and accessible ideas.
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Karen Dietz's curator insight, December 12, 2012 1:25 PM

Thank you Gregg Morris @greggvm for finding and sharing this post!


For corporations, one of the best places for sharing your stories is during employee on-boarding programs. 


This article shares some creative ways to get new employees oriented by no only sharing the company's stories, but also inviting their stories in return.


Nice!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Six Ingredients That Make eLearning Courses Relevant

The Six Ingredients That Make eLearning Courses Relevant | Current Updates | Scoop.it
If you want to create engaging eLearning courses you should start considering one main factor: relevance. This means creating compelling courses that speak directly to your audience.

 

In eLearning, creating relevant and meaningful experiences for your target audience has always been the best way to capture learners. On the contrary, if your learners have no interest in your course, the information you have sent will convey very little value and success...


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We Need Social Producers: Catalysts for Conversations, Info & ROI

We Need Social Producers: Catalysts for Conversations, Info & ROI | Current Updates | Scoop.it

This piece came to me from my fellow curator Jan Gordon. She is an EXCELLENT curator and if you follow her curation it will help your business a lot.

What I really like about this piece is its basic question -- are you sharing your biz stories for messaging or for engagement? These are two very different activities and will generate different results for your business.

Read Jan's excellent review below, read Brian Solis' article, and start shifting your storytelling so you can achieve better business results!


This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.

 

Here's what caught my attention:

 

Social Producers are the new storytellers

 

**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media

 

**They know how to  trigger desirable (and social) actions, reactions and transactions

 

**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.

 

**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each

 

The difference between Social Producers and traditional content creators is they begin with social outcomes

 

**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy

 

**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network

 

**The overall story and outcome defines the nature of the social object.

 

Takeaway

 

**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.


**What was trending an hour ago gives way to  the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.


**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.


**As you think about your content strategy for social networks, do so from the perspective of a social producer.

 

**While the social effect is certainly a goal, the social effect is also the result of social design.

 

**In the end, people are going to talk, so give them something to talk about!

 

Curated by Jan Gordon covering, "Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/Qvxa6J]


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janlgordon's comment, September 25, 2012 11:10 AM
Marty, I loved your insights and comments, right on the money - this is indeed one of those articles that ignites that spark in me and I can see in you as well - taking static content and moving it to the next level. Thank you for your kind words and wisdom as well.
Martin (Marty) Smith's comment, September 25, 2012 12:05 PM
Thanks Jan. I think your notes are more valuable than the article and this is NOT the first time that has been true :). Certainly the article by itself isn't as powerful as article + your note, so the very definition of the benefit of content curation - content becomes more valuable with each touch :). M
Josette Williams's comment, October 1, 2012 4:14 PM
Really happy you like this article Gust.