Which is better? Having a long home page with lots of copy, or a short one? The correct answer is of course 'it depends', but I'm going to show you 4 cases where short home page kicked long home page butt.
Split testing should be the most frequently used tool in your CRO toolbox. Split testing alone is one of the greatest sources of ‘Ah Ha!’ moments and insights into exactly how your customers think about and perceive your brand.